{"id":8565,"date":"2026-09-14T11:21:48","date_gmt":"2026-09-14T11:21:48","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=8565"},"modified":"2026-09-14T12:06:31","modified_gmt":"2026-09-14T12:06:31","slug":"kaj-ce-bi-preziveli-lasten-pogreb","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/kaj-ce-bi-preziveli-lasten-pogreb\/","title":{"rendered":"Kaj, \u010de bi pre\u017eiveli lasten pogreb?"},"content":{"rendered":"\n<p class=\"text-big\">Slovensko dru\u0161tvo Hospic je s pogumno idejo \u00bbgeneralke \u017eivljenja\u00ab z nami odprlo temo, o kateri obi\u010dajno mol\u010dimo.<\/p>\n\n\n\n<p>Smrt je nekaj, kar \u010daka vsakega od nas. O njej pa se neradi pogovarjamo. Slovensko dru\u0161tvo Hospic si je ob 30-letnici delovanja zato drznilo organizirati nekaj resni\u010dno posebnega: prilo\u017enost, da ljudje na lastni ko\u017ei do\u017eivijo svoj pogreb.<\/p>\n\n\n\n<p>V sredi\u0161\u010du Ljubljane je tik pred prvim novembrom 2025 zrasla posebna \u00bbve\u017eica\u00ab, v kateri so obiskovalci lahko do\u017eiveli \u2013 in pre\u017eiveli \u2013 svoj simboli\u010dni pogreb. Nastala je <strong>Generalka \u017eivljenja<\/strong>, ena najbolj neposrednih in nekonvencionalnih aktivacij, s katero je Hospic tematiko detabuizacije smrti in slavljenja \u017eivljenja iz zasebnosti prestavil v javni prostor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Generalka \u017eivljenja 2025 - Slovensko dru\u0161tvo Hospic\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xodppwBdcVY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Vpogled: o ljudeh vse dobro &#8230; \u0161ele, ko umrejo?<\/h3>\n\n\n\n<p>Dru\u0161tvo Hospic \u017ee tri desetletja pomaga umirajo\u010dim in njihovim bli\u017enjim skozi zahtevne procese soo\u010danja z minljivostjo. Poslanstvo dru\u0161tva je pomembno, a komunikacijsko zahtevno. Detabuizacija smrti, pogovori o procesih \u017ealovanja in so\u010dutna vpra\u0161anja minljivosti so te\u017eko razumljive in zelo osebne teme, ki jih ljudje praviloma odrivajo.<\/p>\n\n\n\n<p>Klasi\u010dno osve\u0161\u010danje torej ni dovolj.<\/p>\n\n\n\n<p>Potrebovali smo idejo, ki je ne bi bilo mogo\u010de spregledati. Idejo, ki bi smrt iz abstraktnega pojma spremenila v osebno izku\u0161njo, o kateri je vredno govoriti.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kreativna ideja: Generalka \u017eivljenja<\/h3>\n\n\n\n<p>Kaj \u010de bi lahko \u0161li na svoj pogreb \u2013 in se nato vrnili domov?<\/p>\n\n\n\n<p>Iz tega vpra\u0161anja je nastala posebna javna \u00bbve\u017eica\u00ab na Trgu republike v Ljubljani, kjer so tik pred prvim novembrom 2025 obiskovalci lahko do\u017eiveli lasten simboli\u010dni pogreb \u2013 vklju\u010dno z generiranim pogrebnim govorom in izbiro glasbene spremljave.&nbsp;<\/p>\n\n\n\n<p>Tako pogrebni govor kot akcija sama nista govorila o smrti. Govorila sta&nbsp; o \u017eivljenju. O ljudeh, ki jih imamo radi. O stvareh, ki jih \u0161e \u017eelimo povedati. O \u010dasu, ki ga imamo. In o pomenu tega, da smo prisotni in pripravljeni \u017eiveti, dookler lahko.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"628\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/09\/CS-Hospic-1.jpg\" alt=\"\" class=\"wp-image-8569\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/09\/CS-Hospic-1.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/09\/CS-Hospic-1-500x262.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/09\/CS-Hospic-1-1024x536.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/09\/CS-Hospic-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ko tabu postane novica<\/h3>\n\n\n\n<p>Za \u0161e mo\u010dnej\u0161i preboj v javnost sta se najprej s svojo simboli\u010dno smrtjo soo\u010dila znana Slovenca: glasbenica Neisha in poslovne\u017e Marko Verdev. Njuna izku\u0161nja je odprla vrata mno\u017eici drugih.<\/p>\n\n\n\n<p>V ve\u017eico so prihajali ljudje razli\u010dnih generacij in ozadij. Namesto ti\u0161ine, ki obi\u010dajno spremlja temo smrti, so sledili pogovori, odzivi in vpra\u0161anja. V samo dveh dneh je bilo izvedenih <strong>31 simboli\u010dnih pogrebov<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultat: o Generalki govori vsa Slovenija<\/h3>\n\n\n\n<p>Kampanja je ustvarila skoraj <strong>200.000 evrov vrednosti nepla\u010danih medijskih objav<\/strong> in dosegla ljudi po vsej Sloveniji. \u0160e pomembneje: podpora javnosti se je pokazala tudi tam, kjer je nismo neposredno iskali.<\/p>\n\n\n\n<p>V primerjavi z enakim obdobjem leto prej so se prostovoljni prispevki Slovenskemu dru\u0161tvu Hospic pove\u010dali za <strong>55 odstotkov<\/strong>.<\/p>\n\n\n\n<p>Rezultati potrjujejo mo\u010d dobre, dru\u017ebene koristne ideje. Ko komunikacija ne pridiga, je ravno prav provokativna in ko ljudem ponudi razlog, da se z dolo\u010deno temo osebno pove\u017eejo, lahko pozornost preraste v dejansko podporo.&nbsp;<\/p>\n\n\n\n<p>Generalka \u017eivljenja je pokazala, kako \u017eelimo delati in \u017eiveti, dokler lahko.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slovensko dru\u0161tvo Hospic je s pogumno idejo \u00bbgeneralke \u017eivljenja\u00ab z nami odprlo temo, o kateri obi\u010dajno mol\u010dimo. Smrt je nekaj, kar \u010daka vsakega od nas. O njej pa se neradi [&hellip;]<\/p>\n","protected":false},"featured_media":8566,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kaj, \u010de bi pre\u017eiveli lasten pogreb? - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/kaj-ce-bi-preziveli-lasten-pogreb\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaj, \u010de bi pre\u017eiveli lasten pogreb? - Bold group\" \/>\n<meta property=\"og:description\" content=\"Slovensko dru\u0161tvo Hospic je s pogumno idejo \u00bbgeneralke \u017eivljenja\u00ab z nami odprlo temo, o kateri obi\u010dajno mol\u010dimo. 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