{"id":8544,"date":"2026-07-28T09:21:26","date_gmt":"2026-07-28T09:21:26","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=8544"},"modified":"2026-07-28T09:21:27","modified_gmt":"2026-07-28T09:21:27","slug":"matej-pozen-navijaska-kampanja-ki-je-kreativno-povezala-slovence","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/matej-pozen-navijaska-kampanja-ki-je-kreativno-povezala-slovence\/","title":{"rendered":"\u201cMatej, po\u017een&#8217;!\u201d &#8211; navija\u0161ka kampanja, ki je kreativno povezala Slovence"},"content":{"rendered":"\n<p class=\"text-big\">AI re\u0161itev, vplivnostni marketing, preplet digitalnih in fizi\u010dnih vsebin, Meta in TikTok ogla\u0161evanje: ta Eurospinova kampanja je imela vse.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Izhodi\u0161\u010de in ideja<\/h3>\n\n\n\n<p>Kolesarstvo zanesljivo postaja slovenski nacionalni \u0161port. Ob za\u010detku prvenstva Tour de France smo za Eurospin zasnovali posebno navija\u0161ko kampanjo \u201cMatej, po\u017een\u2019!\u201d\u00a0 V kampanji smo ljudi povabili, da ustvarijo svoj navija\u0161ki transparent, ga vklju\u010dijo v digitalni \u0161palir in se s tem vklju\u010dijo v nagradno igro za lepe nagrade &#8211; tudi vstopnice za ogled finala prvenstva v Parizu. Obraz kampanje je bil slovenski vrhunski kolesar <strong>Matej Mohori\u010d<\/strong>, ambasador Eurospina.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2C.jpg\" alt=\"\" class=\"wp-image-8548\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2C.jpg 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2C-500x259.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2C-1024x530.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2C-768x397.jpg 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Kampanja je zdru\u017eila AI re\u0161itev, dru\u017ebena omre\u017eja, vplivnostni marketing, PR, Meta in TikTok ogla\u0161evanje ter klasi\u010dne oglasne formate kot so katalogi in animatiki.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mehanika kampanje<\/h3>\n\n\n\n<p>Javnost smo usmerili na pristajalno stran kampanje <a href=\"https:\/\/navijaj.eurospin.si\/\">Eurospin \u2013 Vsa Slovenija navija: Matej, po\u017een&#8217;!<\/a>&nbsp;<\/p>\n\n\n\n<p>V duhu navija\u0161ke kulture kolesarskega prvenstva smo uporabnikom omogo\u010dili ustvarjanje personaliziranega navija\u0161kega transparenta z uporabo umetne inteligence.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2A.jpg\" alt=\"\" class=\"wp-image-8551\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2A.jpg 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2A-500x259.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2A-1024x530.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2A-768x397.jpg 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Uporabniki so vnesli kratek navija\u0161ki slogan ter izbrali barvo, pisavo in grafi\u010dne elemente transparenta. S pomo\u010djo umetne inteligence se je v 30 sekundah ustvaril unikatni navija\u0161ki transparent, med generiranjem pa se je prikazal spodbuden video nagovor Mateja Mohori\u010da.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2B.jpg\" alt=\"\" class=\"wp-image-8554\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2B.jpg 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2B-500x259.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2B-1024x530.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2B-768x397.jpg 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Vsak transparent, ki ga je oseba umestila v digitalni \u0161palir, je osebo vklju\u010dil v nagradno igro z bogatim skladom. Eurospin Slovenija je na ta na\u010din pridobival kakovostne \u201cleade\u201d, kolesarska skupnost pa zabavo ob spremljanju vedno novih izvirnih sporo\u010dil.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kako smo komunicirali pristajalno stran \u201cMatej, po\u017een\u2019!\u201d<\/h3>\n\n\n\n<p>Z ve\u010dkanalno komunikacijo smo dosegli visoko vklju\u010denost uporabnikov, veliko sodelovanj v nagradni igri, prav tako pa smo dodatno okrepili prepoznavnost Eurospina kot podpornika \u0161porta ter ponudnika izdelkov za kolesarje.<\/p>\n\n\n\n<p>Vklju\u010dili smo:<\/p>\n\n\n\n<ul>\n<li>Meta objave in ogla\u0161evanje s tako stati\u010dnimi motivi kot razgibanimi video vsebinami;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Tiktok ogla\u0161evanje;&nbsp;<\/li>\n\n\n\n<li>vplivnostni marketing s 27 izbranimi vplivnicami in vplivne\u017ei;<\/li>\n\n\n\n<li>POS in katalo\u0161ke oglase;<\/li>\n\n\n\n<li>spletna advertoriala.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2D.jpg\" alt=\"\" class=\"wp-image-8557\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2D.jpg 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2D-500x259.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2D-1024x530.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2D-768x397.jpg 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2E.jpg\" alt=\"\" class=\"wp-image-8560\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2E.jpg 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2E-500x259.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2E-1024x530.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2026\/07\/CS-ES-2E-768x397.jpg 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati kampanje \u201cMatej, po\u017een\u2019!\u201d<\/h3>\n\n\n\n<p>Projekt je odkljukal vsa pri\u010dakovanja, posebej pa smo bili ponosni na prese\u017eke:<\/p>\n\n\n\n<ul>\n<li><strong>Ve\u010d kot 3,5 km dolg digitalni \u0161palir.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Skupni \u010das ogledov na TikToku je presegel <strong>15 dni<\/strong>, kar ka\u017ee na visoko stopnjo zanimanja in anga\u017eiranosti uporabnikov.<\/li>\n\n\n\n<li>Odli\u010den <strong>stro\u0161ek na lead (1,00 \u20ac)<\/strong> pri Meta ogla\u0161evanju.<\/li>\n\n\n\n<li>Izjemno nizek <strong>CPM (0,43 \u20ac)<\/strong> na TikToku, kar je omogo\u010dilo \u0161e \u0161ir\u0161i doseg.<\/li>\n<\/ul>\n\n\n\n<p><br>Eurospin Slovenija je s kampanjo uspe\u0161no okrepil svojo prisotnost v enem najbolj spremljanih \u0161portnih obdobij leta ter se uspe\u0161no pozicioniral kot podpornik kolesarstva in navija\u0161ke skupnosti.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI re\u0161itev, vplivnostni marketing, preplet digitalnih in fizi\u010dnih vsebin, Meta in TikTok ogla\u0161evanje: ta Eurospinova kampanja je imela vse. Izhodi\u0161\u010de in ideja Kolesarstvo zanesljivo postaja slovenski nacionalni \u0161port. Ob za\u010detku [&hellip;]<\/p>\n","protected":false},"featured_media":8545,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cMatej, po\u017een&#039;!\u201d - navija\u0161ka kampanja, ki je kreativno povezala Slovence - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/matej-pozen-navijaska-kampanja-ki-je-kreativno-povezala-slovence\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cMatej, po\u017een&#039;!\u201d - navija\u0161ka kampanja, ki je kreativno povezala Slovence - Bold group\" \/>\n<meta property=\"og:description\" content=\"AI re\u0161itev, vplivnostni marketing, preplet digitalnih in fizi\u010dnih vsebin, Meta in TikTok ogla\u0161evanje: ta Eurospinova kampanja je imela vse. 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