{"id":8432,"date":"2025-12-15T13:05:14","date_gmt":"2025-12-15T13:05:14","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=8432"},"modified":"2025-12-15T14:36:39","modified_gmt":"2025-12-15T14:36:39","slug":"mami-kam-gre-mehcalec","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/mami-kam-gre-mehcalec\/","title":{"rendered":"\u201cMami, kam gre meh\u010dalec?\u201d"},"content":{"rendered":"\n<p class=\"text-big\">Na podlagi dobrega vpogleda v tri gospodinjske znamke smo ustvarili u\u010dinkovito kampanjo, ki zdru\u017euje mo\u010d TikToka in prodajnih mest ter prina\u0161a prakti\u010dne re\u0161itve za vsakdanje izzive.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strate\u0161ki vpogled:<\/h3>\n\n\n\n<p><strong>Gen Z oz. mladi<\/strong> pri komunikaciji \u010distil in pralnih sredstev niso obi\u010dajna ciljna skupina.&nbsp;<\/p>\n\n\n\n<p>\u0160tevilni mladi prvi\u010d za\u017eivijo \u201dna svojem\u201d <strong>z malo<\/strong> ali <strong>ni\u010d izku\u0161enj s pranjem perila, nekateri celo brez izku\u0161enj rednega pomivanja posode.<\/strong> Borijo se z razvr\u0161\u010danjem obla\u010dil, s pravilno uporabo detergenta, meh\u010dalca in pra\u0161ka, izbiro sredstev za pomivanje posode in izogibanjem katastrofam pri uporabi pralnega stroja.&nbsp;<\/p>\n\n\n\n<p>Star\u0161ev, jasno, ne \u017eelijo spra\u0161evati preve\u010d, navodila pa so obi\u010dajno nezanimiva ali v zanje neustrezni obliki (npr. dolga besedila).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zato:&nbsp;<\/h3>\n\n\n\n<p>Smo v sodelovanju s podjetjema Orbico ter Spar Slovenija pripravili<strong> \u201cKomplet za pre\u017eivet\u201d <\/strong>&#8211; paket izdelkov (Lenor, Ariel in Jar) s konkretnimi video nasveti za pre\u017eivetje na svojem.&nbsp;<\/p>\n\n\n\n<p>Kampanja ob za\u010detku \u0161tudijskega leta je z zanimivimi in informativnimi vsebinami spro\u0161\u010deno odgovorila na vpra\u0161anja, s katerimi se na svojem sre\u010da mlada oseba, komplet izdelkov pa je lahko kasneje ostal \u201ctop of mind\u201d, ko se mladi odpravljajo po nakupih.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"628\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/12\/study-case-orbcio2.jpg\" alt=\"\" class=\"wp-image-8439\" style=\"aspect-ratio:1.9104477611940298;object-fit:cover\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/12\/study-case-orbcio2.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/12\/study-case-orbcio2-500x262.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/12\/study-case-orbcio2-1024x536.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/12\/study-case-orbcio2-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>K sodelovanju smo povabili TikTok vplivne\u017ee, ki tudi sami spadajo v generacijo Z in jim je tematika zelo doma\u010da. Vplivne\u017ei so se skozi kviz spoznali z zanimivimi vpra\u0161anji o pranju perila in pomivanju posode.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sparslovenija\/video\/7568908338143005985\" data-video-id=\"7568908338143005985\" style=\"max-width: 605px; min-with: 325px\" >\n<section> <a target=\"_blank\" title=\"@sparslovenija\" href=\"https:\/\/www.tiktok.com\/@sparslovenija?refer=embed\" rel=\"noopener\">@sparslovenija<\/a> (oglas) Da boste pre\u017eiveli!\u270c\ud83c\udffc <a title=\"sparslovenija\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sparslovenija?refer=embed\" rel=\"noopener\">#sparslovenija<\/a> <a title=\"kompletzapre\u017eivet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kompletzapre%C5%BEivet?refer=embed\" rel=\"noopener\">#kompletzapre\u017eivet<\/a> <a title=\"\u0161tudenti\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/%C5%A1tudenti?refer=embed\" rel=\"noopener\">#\u0161tudenti<\/a> <a target=\"_blank\" title=\"\u266c original sound - Spar Slovenija\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7568908434054204193?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Spar Slovenija<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@azil.si\/video\/7565867013445258518\" data-video-id=\"7565867013445258518\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a target=\"_blank\" title=\"@azil.si\" href=\"https:\/\/www.tiktok.com\/@azil.si?refer=embed\" rel=\"noopener\">@azil.si<\/a> Mogla sm si nadet svoj game face v tejle bitki z @Ana Ma\u010di\u010d Kotnik za komplet za pre\u017eivet, ki ga tut ti lahko najde\u0161 v Spar trgovinah. \ud83e\udee7\ud83e\uddfa <a title=\"kompletzapre\u017eivet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kompletzapre%C5%BEivet?refer=embed\" rel=\"noopener\">#kompletzapre\u017eivet<\/a> <a title=\"spar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spar?refer=embed\" rel=\"noopener\">#spar<\/a> <a title=\"sparslovenija\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sparslovenija?refer=embed\" rel=\"noopener\">#sparslovenija<\/a> <a title=\"prezivinasvojem\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/prezivinasvojem?refer=embed\" rel=\"noopener\">#prezivinasvojem<\/a> <a title=\"pranjeperila\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pranjeperila?refer=embed\" rel=\"noopener\">#pranjeperila<\/a> @Spar Slovenija <a target=\"_blank\" title=\"\u266c original sound - azil.si\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7565867984128985878?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; azil.si<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tinnes_\/video\/7566687618314915094\" data-video-id=\"7566687618314915094\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a target=\"_blank\" title=\"@tinnes_\" href=\"https:\/\/www.tiktok.com\/@tinnes_?refer=embed\" rel=\"noopener\">@tinnes_<\/a> Moji favoriti za pranje posode in nego perila\ud83e\uddfa\ud83e\uddfd.  Tale komplet za pre\u017eivet je na voljo v @Spar Slovenija \ud83d\uded2 <a title=\"kompletzapre\u017eivet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kompletzapre%C5%BEivet?refer=embed\" rel=\"noopener\">#kompletzapre\u017eivet<\/a> <a title=\"spar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spar?refer=embed\" rel=\"noopener\">#spar<\/a> <a title=\"sparslovenija\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sparslovenija?refer=embed\" rel=\"noopener\">#sparslovenija<\/a> <a title=\"prezivinasvojem\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/prezivinasvojem?refer=embed\" rel=\"noopener\">#prezivinasvojem<\/a> <a title=\"pranjeperila\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pranjeperila?refer=embed\" rel=\"noopener\">#pranjeperila<\/a> <a target=\"_blank\" title=\"\u266c original sound - tinnes_\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7566687627186621206?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; tinnes_<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@azil.si\/video\/7568513295959837974\" data-video-id=\"7568513295959837974\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a target=\"_blank\" title=\"@azil.si\" href=\"https:\/\/www.tiktok.com\/@azil.si?refer=embed\" rel=\"noopener\">@azil.si<\/a> FINALE z @Iztok\ud83e\udd81 za komplet za pre\u017eivet! Ni blo najla\u017eje, ampak za ta komplet se je vredno potrudt \ud83d\ude09. Svoj komplet za pre\u017eivet si pa tut ti lahko priskrbi\u0161 v Spar trgovinah. \ud83d\uded2 <a title=\"kompletzapre\u017eivet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kompletzapre%C5%BEivet?refer=embed\" rel=\"noopener\">#kompletzapre\u017eivet<\/a> <a title=\"spar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spar?refer=embed\" rel=\"noopener\">#spar<\/a><a title=\"sparslovenija\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sparslovenija?refer=embed\" rel=\"noopener\">#sparslovenija<\/a> <a title=\"prezivinasvojem\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/prezivinasvojem?refer=embed\" rel=\"noopener\">#prezivinasvojem<\/a> <a title=\"pranjeperila\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pranjeperila?refer=embed\" rel=\"noopener\">#pranjeperila<\/a>  @Spar Slovenija <a target=\"_blank\" title=\"\u266c original sound - azil.si\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7568513295771257603?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; azil.si<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@anamkotnik\/video\/7565946129515318550\" data-video-id=\"7565946129515318550\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a target=\"_blank\" title=\"@anamkotnik\" href=\"https:\/\/www.tiktok.com\/@anamkotnik?refer=embed\" rel=\"noopener\">@anamkotnik<\/a> (Oglas) Vso sre\u010do, \u010dasa imate do 3.11.\ud83c\udf81\ud83e\udd1e\ud83c\udffc Svoj komplet za pre\u017eivet pa lahko najde\u0161 v vseh @Spar Slovenija trgovinah po Sloveniji. <a title=\"kompletzapre\u017eivet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kompletzapre%C5%BEivet?refer=embed\" rel=\"noopener\">#kompletzapre\u017eivet<\/a> <a title=\"spar\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spar?refer=embed\" rel=\"noopener\">#spar<\/a><a title=\"sparslovenija\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sparslovenija?refer=embed\" rel=\"noopener\">#sparslovenija<\/a> <a title=\"prezivinasvojem\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/prezivinasvojem?refer=embed\" rel=\"noopener\">#prezivinasvojem<\/a> <a title=\"pranjeperila\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pranjeperila?refer=embed\" rel=\"noopener\">#pranjeperila<\/a> <a target=\"_blank\" title=\"\u266c original sound - Ana Ma\u010di\u010d Kotnik\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7565946139263011586?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Ana Ma\u010di\u010d Kotnik<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@iztokpodpecan\/video\/7568507438001917206\" data-video-id=\"7568507438001917206\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a target=\"_blank\" title=\"@iztokpodpecan\" href=\"https:\/\/www.tiktok.com\/@iztokpodpecan?refer=embed\" rel=\"noopener\">@iztokpodpecan<\/a> Upam, da si navijal zame?\ud83e\udd29\ud83d\ude2d@azil.si <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"slovenia\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/slovenia?refer=embed\" rel=\"noopener\">#slovenia<\/a> <a title=\"iztokpodpecan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/iztokpodpecan?refer=embed\" rel=\"noopener\">#iztokpodpecan<\/a> <a title=\"kompletzapre\u017eivet\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kompletzapre%C5%BEivet?refer=embed\" rel=\"noopener\">#kompletzapre\u017eivet<\/a> <a title=\"tiktokslovenia\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokslovenia?refer=embed\" rel=\"noopener\">#tiktokslovenia<\/a> <a target=\"_blank\" title=\"\u266c original sound - Iztok\ud83e\udd81\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7568507439932787478?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Iztok\ud83e\udd81<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati&nbsp;<\/h3>\n\n\n\n<p>S TikTok sodelovanji smo dosegli izjemne rezultate, saj je bil skupni \u010das ogledov kar <strong>541 ur.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Zabele\u017eili smo 339.207 ogledov<\/strong>, povpre\u010dni \u010das gledanja pa je bil <strong>18,5 sekunde. <\/strong>To nakazuje, da so gledalci povpre\u010dno pregledali vsaj dve vpra\u0161anji o pranju in pomivanju in se s tem informirali.&nbsp;<br><\/p>\n\n\n\n<p>Posebna izpostavitev<strong> <\/strong>na prodajnih mestih in digitalnih kanalih je <strong>dvignila prodajo izdelkov<\/strong>, zbranih v Kompletu za pre\u017eivet.&nbsp;<\/p>\n\n\n\n<p>Z vsebinami smo dosegli <strong>ve\u010dinoma mlade<\/strong> med <strong>18-24 letom starosti,<\/strong> primarno <strong>\u017eenske.<\/strong>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na podlagi dobrega vpogleda v tri gospodinjske znamke smo ustvarili u\u010dinkovito kampanjo, ki zdru\u017euje mo\u010d TikToka in prodajnih mest ter prina\u0161a prakti\u010dne re\u0161itve za vsakdanje izzive. Strate\u0161ki vpogled: Gen Z [&hellip;]<\/p>\n","protected":false},"featured_media":8469,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cMami, kam gre meh\u010dalec?\u201d - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/mami-kam-gre-mehcalec\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cMami, kam gre meh\u010dalec?\u201d - Bold group\" \/>\n<meta property=\"og:description\" content=\"Na podlagi dobrega vpogleda v tri gospodinjske znamke smo ustvarili u\u010dinkovito kampanjo, ki zdru\u017euje mo\u010d TikToka in prodajnih mest ter prina\u0161a prakti\u010dne re\u0161itve za vsakdanje izzive. 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