{"id":8406,"date":"2025-11-07T15:19:36","date_gmt":"2025-11-07T15:19:36","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=8406"},"modified":"2025-11-13T09:15:32","modified_gmt":"2025-11-13T09:15:32","slug":"kotanyi-recepti-proti-sovrastvu","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/kotanyi-recepti-proti-sovrastvu\/","title":{"rendered":"Kotanyi &#8211; Recepti proti sovra\u0161tvu"},"content":{"rendered":"\n<p>Tudi letos smo z blagovno znamko Kot\u00e1nyi nadaljevali z dru\u017ebeno odgovorno pobudo \u00bbNaj pe\u010de hrana, ne jezik.\u00ab <a href=\"https:\/\/boldgroup.agency\/sl\/projekti\/s-pekocemetrom-nad-verbalno-nasilje\/\" target=\"_blank\" rel=\"noreferrer noopener\">Po zadnji izvedbi Peko\u010demetra<\/a>, v kateri smo raziskovali mejo med \u0161aljenjem in \u017ealjenjem, smo letos koncept nadgradili in ga pripeljali bli\u017eje sr\u010diki blagovne znamke \u2013 kuhanju.<\/p>\n\n\n\n<p>Tokrat smo se verbalnemu nasilju zoperstavili z \u00bbRecepti proti sovra\u0161tvu\u00ab. Gre za serijo video pogovorov ob pripravi pikantnih jedi, ki ne pogrevajo predsodkov, temve\u010d odpirajo vrata razumevanju, sprejemanju in sr\u010dnosti. Vsaka epizoda je zdru\u017eila kuhanje, osebno zgodbo in mo\u010dno sporo\u010dilo: raznolikost nas bogati \u2013 tako v kulinariki kot v dru\u017ebi.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.24ur.com\/video\/iz-24ur-naj-pece-hrana-ne-jezik_63460433.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"945\" height=\"533\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-at-08.19.44.png\" alt=\"\" class=\"wp-image-8426\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-at-08.19.44.png 945w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-at-08.19.44-500x282.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-10-at-08.19.44-768x433.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kje je recept za bolj spo\u0161tljivo dru\u017ebo?<\/h3>\n\n\n\n<p>Po interaktivnem video kvizu Peko\u010demeter 2.0, v katerem so uporabniki ocenjevali mejo med \u0161aljenjem in \u017ealjenjem, smo letos \u017eeleli narediti korak naprej. Recepti proti sovra\u0161tvu so nas popeljali v kuhinjo \u2013 prostor, kjer se kulture me\u0161ajo, zgodbe prepletajo in predsodki stopijo. V sodelovanju s priznanim slovenskim chefom Karimom Merdjadijem, igralko Zalo Djuri\u0107, poslovne\u017eem Markom Verdevom in ustvarjalko vsebin Vito Starman smo ustvarili video serijo receptov in pogovorov, ki so razkrivali osebna ozadja in izku\u0161nje z verbalnim nasiljem.<\/p>\n\n\n\n<p>Recepti so bili dostopni v video in PDF obliki, z namenom, da vsakdo lahko zakuha nekaj novega \u2013 tako na kro\u017eniku kot v glavi.<\/p>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/bold-video.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Kuhanje nas je povezalo<\/h3>\n\n\n\n<p>Spletno mesto je dobilo 3x ve\u010d obiskovalcev kot lani, video epizode pa so si ogledali skoraj 7.000-krat. Knji\u017eico receptov je preneslo 587 ljudi.&nbsp;<\/p>\n\n\n\n<p>Kampanja se je dotaknila ljudi tam, kjer \u0161teje \u2013 v \u010dustvih. Na Instagramu in TikToku smo sodelovali z vplivne\u017ei, ki so spodbudili razprave in deljenje osebnih zgodb o sovra\u017enem govoru. Le na TikToku smo dosegli ve\u010d kot 125.000 uporabnikov (kar 2x ve\u010d kot lani), s skupnim \u010dasom ogledov, dolgim ve\u010d kot 22 dni.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1500\" height=\"1000\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/knjizica.jpg\" alt=\"\" class=\"wp-image-8413\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/knjizica.jpg 1500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/knjizica-500x333.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/knjizica-1024x683.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/knjizica-768x512.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Govorilo se je tudi na \u2026<\/h3>\n\n\n\n<p>\u201cKuhali\u201d nismo le na digitalu, ampak tudi na drugih medijih, ki so servirali sporo\u010dilo kampanje \u0161ir\u0161i javnosti. Od radijske oddaje \u201c\u0160ou domov\u201d na Radiu 1 (60.000 poslu\u0161alcev), kjer so poslu\u0161alci sovra\u017ene stavke spreminjali v prijazne, do prispevka na POP TV in strokovnih \u010dlankov (revija instore).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"560\" height=\"313\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/screen-1.jpg\" alt=\"\" class=\"wp-image-8417\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/screen-1.jpg 560w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/screen-1-500x279.jpg 500w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"393\" height=\"665\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/screen-2.jpg\" alt=\"\" class=\"wp-image-8420\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/screen-2.jpg 393w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/screen-2-295x500.jpg 295w\" sizes=\"(max-width: 393px) 100vw, 393px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"432\" height=\"314\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/11\/screen-3.jpg\" alt=\"\" class=\"wp-image-8423\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dose\u017eeni rezultati:<\/h3>\n\n\n\n<ul>\n<li>S story vsebinami vplivne\u017eev <strong>dosegli 20% ve\u010d <\/strong>uporabnikov kot lani&nbsp;<\/li>\n\n\n\n<li>Na spletnem mestu nas je <strong>obiskalo kar 3x ve\u010d<\/strong> uporabnikov kot lani.<\/li>\n\n\n\n<li>Na TikToku dosegli <strong>ve\u010d kot 125.000 razli\u010dnih<\/strong> uporabnikov<\/li>\n\n\n\n<li>407,700 (+249%) <strong>unikatnih facebook gledalcev<\/strong> \u279c Ob\u010dutno pove\u010danje \u0161tevila uporabnikov, ki so vsebino dejansko pogledali.<\/li>\n\n\n\n<li>1,4 mio (+370,5%) facebook ogledov \u279c <strong>Najve\u010dja rast med vsemi kazalniki<\/strong>, kar ka\u017ee na odli\u010den doseg in vidnost vsebine.<\/li>\n\n\n\n<li>Instagram ogledi: 412,1 tiso\u010d <strong>(+635,7 %)<\/strong> \u279c Ogromno pove\u010danje ogledov vsebin, kar odra\u017ea odli\u010dno vidnost in doseg.<\/li>\n\n\n\n<li>Instagram doseg: 132,6 tiso\u010d <strong>(+660,4 %)<\/strong> \u279c Ve\u010d kot \u0161estkratno pove\u010danje dosega \u2013 vsebine so dosegle znatno \u0161ir\u0161e ob\u010dinstvo.<\/li>\n\n\n\n<li>Instagram obiski: 1,9 tiso\u010d<strong>&nbsp;(+375,3 %)<\/strong>&nbsp;\u279c Opazno pove\u010danje obiskov profila, kar ka\u017ee na ve\u010dje zanimanje uporabnikov za blagovno znamko.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tudi letos smo z blagovno znamko Kot\u00e1nyi nadaljevali z dru\u017ebeno odgovorno pobudo \u00bbNaj pe\u010de hrana, ne jezik.\u00ab Po zadnji izvedbi Peko\u010demetra, v kateri smo raziskovali mejo med \u0161aljenjem in \u017ealjenjem, [&hellip;]<\/p>\n","protected":false},"featured_media":8410,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - 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