{"id":8332,"date":"2025-07-23T14:56:08","date_gmt":"2025-07-23T14:56:08","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=8332"},"modified":"2025-07-23T14:56:09","modified_gmt":"2025-07-23T14:56:09","slug":"kotanyi-hrustljavi-piscanec-mesanica-kot-nobena-druga","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/kotanyi-hrustljavi-piscanec-mesanica-kot-nobena-druga\/","title":{"rendered":"Kotanyi Hrustljavi pi\u0161\u010danec: me\u0161anica kot nobena druga"},"content":{"rendered":"\n<p>Ko paniranje obrne\u0161 na glavo, dobi\u0161 me\u0161anico, ki ji za popolno hrustljav obrok doda\u0161 le vodo. Brez jajc, brez moke, brez packanja. Predstaviti povsem nov izdelek, ki spreminja ustaljeno kuhinjsko logiko pa je bil izziv, ki smo se ga s Kotanyi Slovenija lotili drzno in igrivo.<\/p>\n\n\n\n<p>Za prvi vtis ima\u0161 le eno prilo\u017enost. \u017deleli smo si, da bo ta &#8211; tako kot me\u0161anica \u2013 izviren in izstopajo\u010d. Zato smo kreativno smer za\u010drtali kot tekstovne re\u0161itve, ki se lahko hitro prilagajajo situaciji in ki neposredno, a navihano izpostavljajo klju\u010dne prednosti me\u0161anice: hitra priprava, enostavnost, prakti\u010dnost, poln okus in hrustljav rezultat.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2014\" height=\"977\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-1-image.jpg\" alt=\"\" class=\"wp-image-8342\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-1-image.jpg 2014w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-1-image-500x243.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-1-image-1024x497.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-1-image-768x373.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-1-image-1536x745.jpg 1536w\" sizes=\"(max-width: 2014px) 100vw, 2014px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Sporo\u010dila so junija 2025 za\u017eivela v OOH, na radiu in v digitalnih formatih (Meta, Google, TikTok, YouTube, Gmail), posebno pozornost pa smo namenili deljenju vzorcev in spodbujanju prodaje. Na prodajnih mestih smo poleg klasi\u010dnih za\u010dimbnih polic poskrbeli za takti\u010dno pojavljanje ob jajcih, moki in pi\u0161\u010dancu, torej ob sestavinah \u00bbklasi\u010dne \u0161ole cvretja\u00ab.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"2014\" height=\"977\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-2-image.jpg\" alt=\"\" class=\"wp-image-8345\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-2-image.jpg 2014w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-2-image-500x243.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-2-image-1024x497.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-2-image-768x373.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-2-image-1536x745.jpg 1536w\" sizes=\"(max-width: 2014px) 100vw, 2014px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Kreative so bile skratka super. Ker pa \u0161e bolj prepri\u010dajo dokazi, smo med \u0161tudentske domove pripeljali \u0161e posebno \u00bbpop-up pohalnico\u00ab, kombi z brezpla\u010dnimi obroki slastnega hrustljavega pi\u0161\u010danca, ter na poseben plakat v sredi\u0161\u010du prestolnice umestili brezpla\u010dne vzor\u010dke.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/kotanyi_pohalnica_recap_reel.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/kotanyi_pohalnica_promocija.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/kotanyi_panir_Tamtam.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>V kampanjo so se vklju\u010dili tudi ustvarjalci vsebin, ki so z recepti in izku\u0161njami ponudili dodatne ideje za cvretje, spodbujali preizkus in dodatno pove\u010dali vpletenost uporabnikov. Na platformi Meta, denimo, smo v \u010dasu kampanje dosegli 31% pove\u010danje vpletenosti in 155% porast novih sledilcev.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/kotanyi_panir_influencer-3.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/kotanyi_panir_influencer-2.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/kotanyi_panir_influencer.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Voda + me\u0161anica = hrustljavi u\u017eitek. V\u010dasih je ena\u010dba resni\u010dno lahko tako preprosta.<br>Ste za to, da tudi mi skupaj zakuhamo nekaj posebnega? <a href=\"https:\/\/boldgroup.agency\/sl\/kontakt\/\">Kontaktirajte nas!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ko paniranje obrne\u0161 na glavo, dobi\u0161 me\u0161anico, ki ji za popolno hrustljav obrok doda\u0161 le vodo. Brez jajc, brez moke, brez packanja. Predstaviti povsem nov izdelek, ki spreminja ustaljeno kuhinjsko [&hellip;]<\/p>\n","protected":false},"featured_media":8339,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kotanyi Hrustljavi pi\u0161\u010danec: me\u0161anica kot nobena druga - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/kotanyi-hrustljavi-piscanec-mesanica-kot-nobena-druga\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kotanyi Hrustljavi pi\u0161\u010danec: me\u0161anica kot nobena druga - Bold group\" \/>\n<meta property=\"og:description\" content=\"Ko paniranje obrne\u0161 na glavo, dobi\u0161 me\u0161anico, ki ji za popolno hrustljav obrok doda\u0161 le vodo. 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Predstaviti povsem nov izdelek, ki spreminja ustaljeno kuhinjsko [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldgroup.agency\/sl\/projekti\/kotanyi-hrustljavi-piscanec-mesanica-kot-nobena-druga\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold group\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T14:56:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/kotanyi_case-study-naslovna.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"743\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/kotanyi-hrustljavi-piscanec-mesanica-kot-nobena-druga\/\",\"url\":\"https:\/\/boldgroup.agency\/sl\/projekti\/kotanyi-hrustljavi-piscanec-mesanica-kot-nobena-druga\/\",\"name\":\"Kotanyi Hrustljavi pi\u0161\u010danec: me\u0161anica kot nobena druga - Bold group\",\"isPartOf\":{\"@id\":\"https:\/\/boldgroup.agency\/#website\"},\"datePublished\":\"2025-07-23T14:56:08+00:00\",\"dateModified\":\"2025-07-23T14:56:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/kotanyi-hrustljavi-piscanec-mesanica-kot-nobena-druga\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boldgroup.agency\/sl\/projekti\/kotanyi-hrustljavi-piscanec-mesanica-kot-nobena-druga\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/kotanyi-hrustljavi-piscanec-mesanica-kot-nobena-druga\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Projekti\",\"item\":\"https:\/\/boldgroup.agency\/projects\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kotanyi Hrustljavi pi\u0161\u010danec: me\u0161anica kot nobena druga\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boldgroup.agency\/#website\",\"url\":\"https:\/\/boldgroup.agency\/\",\"name\":\"Bold group\",\"description\":\"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boldgroup.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sl-SI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kotanyi Hrustljavi pi\u0161\u010danec: me\u0161anica kot nobena druga - Bold group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boldgroup.agency\/sl\/projekti\/kotanyi-hrustljavi-piscanec-mesanica-kot-nobena-druga\/","og_locale":"sl_SI","og_type":"article","og_title":"Kotanyi Hrustljavi pi\u0161\u010danec: me\u0161anica kot nobena druga - Bold group","og_description":"Ko paniranje obrne\u0161 na glavo, dobi\u0161 me\u0161anico, ki ji za popolno hrustljav obrok doda\u0161 le vodo. 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