{"id":8321,"date":"2025-07-23T12:16:01","date_gmt":"2025-07-23T12:16:01","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=8321"},"modified":"2025-07-23T12:16:02","modified_gmt":"2025-07-23T12:16:02","slug":"po-poti-zale-od-izvira-do-ravnovesja","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/po-poti-zale-od-izvira-do-ravnovesja\/","title":{"rendered":"Po poti Zale: Od izvira do ravnovesja"},"content":{"rendered":"\n<p>Zala je iz izvirske vode postala naravna mineralna voda najvi\u0161je kakovosti. A hkrati ostaja to, kar je bila vedno: prava slovenska voda, ki se namesto v Ljubljani zdaj \u010drpa na obmo\u010dju ob\u010dine Kostel, sredi neokrnjene narave.<\/p>\n\n\n\n<p>Toda \u2013 mnogi s tem niso bili seznanjeni, sploh mlaj\u0161e generacije.<br><br>Glavni izziv aktivacije je bil zato dvojen:<\/p>\n\n\n\n<p>Kako jasno povedati, da Zala ostaja lokalna, slovenska in povezana z doma\u010dim okoljem, ter hkrati graditi na relevantni, \u010dustveni poziciji v digitalnem prostoru?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"582\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/zala-vmesna-1.jpg\" alt=\"\" class=\"wp-image-8325\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/zala-vmesna-1.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/zala-vmesna-1-500x243.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/zala-vmesna-1-1024x497.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/zala-vmesna-1-768x372.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Re\u0161itev: digitalna izku\u0161nja \u201cPo poti Zale\u201d<\/h3>\n\n\n\n<p>Nova Zala prihaja iz novega vira &#8211; 100 metrov pod povr\u0161jem v osr\u010dju narave, na obmo\u010dju \u201cNatura 2000\u201d v ob\u010dini Kostel. Tam se za\u010dne njena pot v svet &#8230; in nazaj v Ljubljano.<\/p>\n\n\n\n<p>V sodelovanju z Jo\u017eetom Robe\u017enikom, televizijskim voditeljem, ustvarjalcem in strastnim kolesarjem, smo zasnovali edinstveno kolesarsko avanturo: <strong>v enem dnevu prekolesariti \u201cpot Zale\u201d od polnilnice v Kostelu do sredi\u0161\u010da Ljubljane<\/strong>, torej mesta, kjer je neko\u010d Zala imela svojo prvo polnilnico.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/zala_napoved_reel.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/zala_recap_reel_od_izvira.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/zala_blooper_reel.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Aktivacijo so gledalci lahko v \u017eivo spremljali skozi <a href=\"https:\/\/www.instagram.com\/zalavoda\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zalin Instagram profil<\/a>, natan\u010dneje, skozi Reele, Stories, vertikalni video in feed vsebine, ki so dokumentirale 8-urno pot, razmi\u0161ljanja, odgovore sledilcem, zabavne spontane trenutke, naravo in vodo.<\/p>\n\n\n\n<p>Ker je Zala simbol ravnovesja, povezanosti z naravo in predvsem gibanja, je Jo\u017ee celotno, 93-kilometrsko pot prekolesaril s posebno plastenko Zale. To je na cilju simboli\u010dno razstavil v <strong>posebno vitrino<\/strong>, ki smo jo umestili na TAM-TAM plakat v sredi\u0161\u010du Ljubljane.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"582\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/zala-vmesna-2.jpg\" alt=\"\" class=\"wp-image-8328\" style=\"aspect-ratio:2.0618556701030926;object-fit:cover\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/zala-vmesna-2.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/zala-vmesna-2-500x243.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/zala-vmesna-2-1024x497.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/07\/zala-vmesna-2-768x372.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zala je postala zgodba<\/h3>\n\n\n\n<p>Z uporabo \u010dustvenega storytellinga, avtenti\u010dnega ustvarjalca in spontanih trenutkov smo iz plastenke vode naredili izku\u0161njo. Objave na dru\u017ebenih omre\u017ejih niso bile oglasi, temve\u010d zanimive vsebine, ki zdru\u017eujejo slovensko strast do kolesarjenja ter ljubezen do narave.<\/p>\n\n\n\n<ul>\n<li><strong>83.600<\/strong> ogledov vsebin (Stories + Reels + feed)<\/li>\n\n\n\n<li><strong>48.216<\/strong> ogledov Story objav<\/li>\n\n\n\n<li><strong>81 storyjev<\/strong> in <strong>5 feed objav<\/strong> v 72 urah&nbsp;<\/li>\n\n\n\n<li><strong>26 ur<\/strong> skupnega watchtime-a<\/li>\n\n\n\n<li><strong>60 sodelujo\u010dih<\/strong> v nagradni igri v enem dnevu<\/li>\n\n\n\n<li><strong>+ 124,2 %<\/strong> rast dosega profila med aktivacijo<\/li>\n\n\n\n<li><strong>100 + razdeljenih plastenk Zale<\/strong> mimoido\u010dim v Ljubljani v eni uri<\/li>\n\n\n\n<li><strong>1 plastenka Zale<\/strong>, ki je z Jo\u017eetom prepotovala ve\u010d kot 90 km<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.instagram.com\/stories\/highlights\/18067140878040418\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poglej pot Zale<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u017delite s posebnim projektom osve\u017eiti tudi svoje vsebine? <a href=\"https:\/\/boldgroup.agency\/sl\/kontakt\/\">Stopimo v stik!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zala je iz izvirske vode postala naravna mineralna voda najvi\u0161je kakovosti. A hkrati ostaja to, kar je bila vedno: prava slovenska voda, ki se namesto v Ljubljani zdaj \u010drpa na [&hellip;]<\/p>\n","protected":false},"featured_media":8322,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Po poti Zale: Od izvira do ravnovesja - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/po-poti-zale-od-izvira-do-ravnovesja\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Po poti Zale: Od izvira do ravnovesja - Bold group\" \/>\n<meta property=\"og:description\" content=\"Zala je iz izvirske vode postala naravna mineralna voda najvi\u0161je kakovosti. 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