{"id":8310,"date":"2025-06-24T20:42:38","date_gmt":"2025-06-24T20:42:38","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=8310"},"modified":"2025-06-24T20:43:49","modified_gmt":"2025-06-24T20:43:49","slug":"domacica-digitalna-kampanja-posvecena-deljenju-dobrega","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/domacica-digitalna-kampanja-posvecena-deljenju-dobrega\/","title":{"rendered":"Doma\u0107ica: Digitalna kampanja, posve\u010dena deljenju dobrega"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Izziv: Kako \u0161e pove\u010dati \u010dustveno navezanost sladokuscev in graditi na identiteti blagovne znamke Doma\u0107ica?&nbsp;<\/h3>\n\n\n\n<p>Doma\u0107ica je pi\u0161kot, ki povezuje, ki slavi toplino, tradicijo in u\u017eivanje v dru\u017eenju z najbli\u017ejimi. Za mnoga gospodinjstva je simbol skupnih trenutkov in brez\u010dasen dokaz,<strong> <\/strong>da je sre\u010da v preprostih stvareh.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Re\u0161itev: Vplivnostna kampanja \u201cKar delimo, je ve\u010dje od tistega, kar nas deli.\u201d<\/h3>\n\n\n\n<p>Regijsko sporo\u010dilo smo prilagodili v sloven\u0161\u010dino in v kombinaciji OOH ter dru\u017ebenih omre\u017eij ponudili razloge za deljenje.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"582\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/06\/domacica-1.jpg\" alt=\"\" class=\"wp-image-8314\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/06\/domacica-1.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/06\/domacica-1-500x243.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/06\/domacica-1-1024x497.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/06\/domacica-1-768x372.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ljubezen, zabava, sre\u010da, sanje in podpora<\/strong> so postali klju\u010dne besede kampanje in vsaki smo dodali obraz priljubljenega vplivne\u017ea (Rok Bu\u017einel, Too Old to be Bored, Ana Praznik, Klara Jazbec, Tamara Lampe). Znani so na svojih naslovih nato delili svoj trenutek podpore\/ljubezni\/zabave\/sre\u010de\/sanj ter k temu spodbudili tudi svoje sledilce.&nbsp;<\/p>\n\n\n\n<p>Ker z veseljem delimo tudi \u010disto prave pi\u0161kote, smo posebne pakete poslali \u0161e dodatnim 50 vplivne\u017eem in jih prijazno povabili k deljenju dobrot z bli\u017enjimi.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"582\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/06\/domacica-2.jpg\" alt=\"\" class=\"wp-image-8317\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/06\/domacica-2.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/06\/domacica-2-500x243.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/06\/domacica-2-1024x497.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/06\/domacica-2-768x372.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Delimo tudi dobre rezultate \ud83d\ude09<\/h3>\n\n\n\n<p>Z Meta videi smo zbrali ve\u010d kot pol milijona ogledov in 7.000 v\u0161e\u010dkov. Skupen doseg Facebooka in Instagrama je bil v \u010dasu kampanje v povpre\u010dju ve\u010dji za kar 700 %.<br><br>Zabele\u017eili smo znatno pove\u010danje interakcije z vsebinami tako na Facebooku (pove\u010danje za 63,7 %) kot na Instagramu (pove\u010danje za 30,4 %)<\/p>\n\n\n\n<p>Na obeh kanalih smo organsko pridobili sledilce, skozi Q&amp;A vsebine vplivne\u017eev pa je ve\u010d kot 50 sledilcev tudi delilo svoje zgodbe.&nbsp;<\/p>\n\n\n\n<p><br>\u017delite dobre ideje z nami deliti na naslednjem projektu? Pi\u0161ite nam na&nbsp; <a href=\"mailto:play@boldgroup.si\">play@boldgroup.si<\/a>.<\/p>\n\n\n\n<style>\n\n@media (max-width: 640px) {\n.archive-page h2 {margin-bottom: 4rem;}\nh3 {font-size: 2.2rem;}\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Izziv: Kako \u0161e pove\u010dati \u010dustveno navezanost sladokuscev in graditi na identiteti blagovne znamke Doma\u0107ica?&nbsp; Doma\u0107ica je pi\u0161kot, ki povezuje, ki slavi toplino, tradicijo in u\u017eivanje v dru\u017eenju z najbli\u017ejimi. Za [&hellip;]<\/p>\n","protected":false},"featured_media":8311,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doma\u0107ica: Digitalna kampanja, posve\u010dena deljenju dobrega - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/domacica-digitalna-kampanja-posvecena-deljenju-dobrega\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doma\u0107ica: Digitalna kampanja, posve\u010dena deljenju dobrega - Bold group\" \/>\n<meta property=\"og:description\" content=\"Izziv: Kako \u0161e pove\u010dati \u010dustveno navezanost sladokuscev in graditi na identiteti blagovne znamke Doma\u0107ica?&nbsp; Doma\u0107ica je pi\u0161kot, ki povezuje, ki slavi toplino, tradicijo in u\u017eivanje v dru\u017eenju z najbli\u017ejimi. 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