{"id":8297,"date":"2025-05-30T08:27:25","date_gmt":"2025-05-30T08:27:25","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=8297"},"modified":"2025-05-30T08:27:26","modified_gmt":"2025-05-30T08:27:26","slug":"kako-z-enim-orodjem-do-vec-kot-700-novih-leadov","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/kako-z-enim-orodjem-do-vec-kot-700-novih-leadov\/","title":{"rendered":"Kako z enim orodjem do ve\u010d kot 700 novih leadov?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Skrivnost uspeha akcije za Slovensko posteljo je bil digitalni vpra\u0161alnik.&nbsp;<\/h3>\n\n\n\n<p>Vzmetnice in le\u017ei\u0161\u010da sodijo med izdelke, ki morajo biti kakovostno prilagojeni posamezniku in njegovim spalnim navadam. To pomeni, da je treba obiskati poslovalnice in izdelek fizi\u010dno preizkusiti pred nakupom &#8211; kar pa je v digitalni dobi mnogim postalo odve\u010d.&nbsp;<\/p>\n\n\n\n<p>Cilj podjetja Slovenska postelja je bil digitalizirati za\u010detni del nakupne poti ter pove\u010dati \u0161tevilo relevantnih kontaktov za svetovalce v fizi\u010dnih poslovalnicah.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Klju\u010dni izzivi:<\/h3>\n\n\n\n<ul>\n<li>Pridobiti podatke o spalnih navadah ciljne skupine.&nbsp;<\/li>\n\n\n\n<li>Spletni stik nadgraditi v obisk fizi\u010dne poslovalnice.<\/li>\n\n\n\n<li>Ponuditi svetovanje preko klica in segmentirati uporabnike glede na njihove spalne navade in preference.<\/li>\n\n\n\n<li>Zni\u017eati stro\u0161ek pridobitve leada in izbolj\u0161ati konverzijo v nadaljnjih fazah prodaje.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uvid:<\/h3>\n\n\n\n<p><strong>67 % potro\u0161nikov si \u017eeli vzmetnico najprej preizkusiti, otipati, preden se odlo\u010dijo za nakup.<\/strong><em> (Statista, 2022)<\/em><\/p>\n\n\n\n<p>Kupci pogosto ne poznajo lastnih potreb in cenijo vodeno odlo\u010ditev. Individualizirano svetovanje je zato klju\u010dnega pomena.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Re\u0161itev:<\/h3>\n\n\n\n<p><strong>Strate\u0161ka kombinacija digitalnega \u201cspalnega vodi\u010da\u201d in kreativne lead-gen oglasne kampanje.<\/strong><\/p>\n\n\n\n<p>\u201cSpalni vodi\u010d\u201d smo zasnovali kot <strong>interaktivni vpra\u0161alnik<\/strong>. V njem uporabnik<strong> <\/strong>na podlagi 10 ciljano zasnovanih vpra\u0161anj, ki temeljijo na strokovnih ugotovitvah, dobi priporo\u010dilo za tip le\u017ei\u0161\u010da, najbolj primeren njegovim navadam (spanje na boku\/hrbtu, bole\u010dine, trdota, te\u017ea itd.).&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/visual-1_slovenska-postelja_case-study.jpg\" alt=\"\" class=\"wp-image-8301\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/visual-1_slovenska-postelja_case-study.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/visual-1_slovenska-postelja_case-study-500x250.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/visual-1_slovenska-postelja_case-study-1024x512.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/visual-1_slovenska-postelja_case-study-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Ta priporo\u010dila prejme tudi na oddan e-naslov, obenem pa ga \u010daka tudi spodbuda: malo darilo, ki ga prejme v poslovalnici.<\/p>\n\n\n\n<p>S tem smo odkljukali ve\u010d elementov projekta:<\/p>\n\n\n\n<ul>\n<li>Priprava ponudbe po meri<\/li>\n\n\n\n<li>Enostavna vklju\u010ditev v avtomatiziran e-mail flow<\/li>\n\n\n\n<li>Mo\u017enost neposrednega kontakta s svetovalcem in fizi\u010dni obisk.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Da so uporabniki izvedeli za ta vodi\u010d, pa smo poskrbeli s premi\u0161ljenimi oglasi na platformi Meta.<\/p>\n\n\n\n<p>Na Facebooku in Instagramu smo uporabnike targetirali z jasnimi sporo\u010dili s <strong>poudarkom na t. i. \u201cpain-point driven\u201d pristopu <\/strong>(npr. \u00bbSe zbuja\u0161 z bole\u010dinami v kri\u017eu?\u00ab).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Pri oblikovanju smo se osredoto\u010dili na:<\/p>\n\n\n\n<ul>\n<li>Odzivno A\/B testiranje nagovorov in grafik<\/li>\n\n\n\n<li>Poudarek na zaupanju, personalizaciji in lokalnosti Slovenske postelje<\/li>\n\n\n\n<li>Jasen CTA: \u00bbRe\u0161i kviz\u00ab, \u00bbIzberi pravo le\u017ei\u0161\u010de zase\u00ab<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati in ugotovitve:<\/h3>\n\n\n\n<p>V samo dveh mesecih smo Slovenski postelji pripeljali <strong>ve\u010d kot 700 relevantnih kontaktov<\/strong>, povpre\u010dni stro\u0161ek na lead pa je bil zgolj <strong>1,00 \u20ac.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>&nbsp;<strong>Voden kviz je dokazano u\u010dinkovit vstopni kanal<\/strong> za izdelke, ki zahtevajo svetovanje strokovnjakov in visoko vklju\u010denost kupca<\/li>\n\n\n\n<li><strong>Segmentacija uporabnikov glede na lokacijo \u017ee ob pridobitvi<\/strong> bistveno pove\u010da relevantnost nadaljnje komunikacije, saj lahko prvi stik vzpostavijo z najbli\u017ejo poslovalnico.<\/li>\n\n\n\n<li>Povezovanje fizi\u010dne in digitalne izku\u0161nje z osebnim pristopom gradi <strong>zaupanje in vi\u0161jo verjetnost konverzije v nakup.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Vas zanima, kako bi podobne re\u0161itve izbolj\u0161ale va\u0161 posel? Stopite v stik z nami.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<style>\n\n@media (max-width: 640px) {\n.archive-page h2 {margin-bottom: 4rem;}\nh3 {font-size: 2.2rem;}\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Skrivnost uspeha akcije za Slovensko posteljo je bil digitalni vpra\u0161alnik.&nbsp; Vzmetnice in le\u017ei\u0161\u010da sodijo med izdelke, ki morajo biti kakovostno prilagojeni posamezniku in njegovim spalnim navadam. To pomeni, da je [&hellip;]<\/p>\n","protected":false},"featured_media":8298,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[52],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kako z enim orodjem do ve\u010d kot 700 novih leadov? - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/kako-z-enim-orodjem-do-vec-kot-700-novih-leadov\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako z enim orodjem do ve\u010d kot 700 novih leadov? - Bold group\" \/>\n<meta property=\"og:description\" content=\"Skrivnost uspeha akcije za Slovensko posteljo je bil digitalni vpra\u0161alnik.&nbsp; Vzmetnice in le\u017ei\u0161\u010da sodijo med izdelke, ki morajo biti kakovostno prilagojeni posamezniku in njegovim spalnim navadam. 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