{"id":8266,"date":"2025-05-12T07:01:38","date_gmt":"2025-05-12T07:01:38","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=8266"},"modified":"2025-05-12T07:02:19","modified_gmt":"2025-05-12T07:02:19","slug":"frondi-s-frendi-kampanja-o-prijateljstvu","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/frondi-s-frendi-kampanja-o-prijateljstvu\/","title":{"rendered":"Frondi s frendi; kampanja o prijateljstvu"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Izziv<strong>: <\/strong>Frondi ni edini vafelj na prodajni polici. Kako naj izstopa in postane potro\u0161nikova ultimativna izbira?<\/h3>\n\n\n\n<p>Blagovna znamka je iskala novo pozicijo na digitalu: bolj \u010dustveno, bolj sodobno in bolj povezano z uporabniki &#8211; tako generacijo Z, kot boomerji in vsemi vmes. \u017deleli smo prese\u010di sladke in hrustljave lastnosti produkta in zgraditi nekaj ve\u010d \u2013 <strong>znamko, ki diha s svojo ciljno skupino, s svojimi frendi.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Re\u0161itev: Digitalna kampanja Frondi x Frendi<\/h3>\n\n\n\n<p>Ime <strong>Frondi<\/strong> kar kli\u010de po deljenju sladkih trenutkov s frendi. In prav to smo naredili. Zapomljiva besedoigra <strong><em>Frondi s frendi <\/em><\/strong>ni le rezultat foneti\u010dne igrivosti. Izdelek smo povezali z najmo\u010dnej\u0161imi ob\u010dutki &#8211; prijateljstvom, bli\u017eino, spontanostjo. <strong><em>Frondi s Frendi<\/em> ni samo slogan, je statement<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"345\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/Photo-1.jpg\" alt=\"\" class=\"wp-image-8270\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/Photo-1.jpg 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/Photo-1-500x149.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/Photo-1-1024x305.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/Photo-1-768x228.jpg 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prva kampanja, ki temelji na vplivne\u017eih, ki so frendi, <em>\u00bbfor real\u00ab<\/em>.<\/h3>\n\n\n\n<p>\u017deleli smo ve\u010d kot samo vplivne\u017ee. \u017deleli smo dru\u017ebo iskrenih prijateljev, ki bodo ob hrustanju Frondijev debatirali o vsem. In, ki jih javnost \u0161e vedno prepozna. K sodelovanju smo povabili Bla\u017ea Vi\u017eintina &#8211; El Vixo in njegove bli\u017enje. Brez dlake na jeziku so naslovili najbolj pogoste in bizarne <em>\u00bbfrend\u0161ip\u00ab <\/em>dileme.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/FRONDI_frondixfrendi_social_1080x1920_reelcover_1-3.png\" src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/01-zamujanje.MP4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/FRONDI_frondixfrendi_social_1080x1920_reelcover_6-2.png\" src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/04-bivsa.MP4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/05\/FRONDI_frondixfrendi_social_1080x1920_reelcover_4-2.png\" src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/06-zadnji-frondi.MP4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Prvi digitalni frend\u0161ip manifest<\/h3>\n\n\n\n<p>Na <a href=\"https:\/\/www.instagram.com\/kras.slovenija\/\">Instagramu<\/a> in <a href=\"https:\/\/www.facebook.com\/KrasSlovenija\">Facebooku<\/a> smo provocirali, vklju\u010devali in nagrajevali. Javnost smo postavili pred izziv: Ustvariti <strong>prvi digitalni frend\u0161ip manifest<\/strong> &#8211; 10 pravil za dolgoro\u010dno in sladko prijateljstvo. 10 najbolj kreativnih predlogov smo nagradili skupno s kar 54 kg hrustljavih Frondijev. Da bo dovolj za njih in vse frende.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!-- default-view.php -->\n<div\n\tclass=\"ngg-galleryoverview default-view \"\n\tid=\"ngg-gallery-acfee7e05d703797666485909b62e74d-1\">\n\n\t\t<!-- Thumbnails -->\n\t\t\t\t<div id=\"ngg-image-0\" class=\"ngg-gallery-thumbnail-box ngg-4-columns\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/FRONDI_frondixfrendi_social_1080x1350_manifest_1.png\"\n               title=\"\"\n               data-src=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/FRONDI_frondixfrendi_social_1080x1350_manifest_1.png\"\n               data-thumbnail=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/thumbs\/thumbs_FRONDI_frondixfrendi_social_1080x1350_manifest_1.png\"\n               data-image-id=\"289\"\n               data-title=\"FRONDI_frondixfrendi_social_1080x1350_manifest_1\"\n               data-description=\"\"\n               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href=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/FRONDI_frondixfrendi_social_1080x1350_manifest_7.png\"\n               title=\"\"\n               data-src=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/FRONDI_frondixfrendi_social_1080x1350_manifest_7.png\"\n               data-thumbnail=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/thumbs\/thumbs_FRONDI_frondixfrendi_social_1080x1350_manifest_7.png\"\n               data-image-id=\"294\"\n               data-title=\"FRONDI_frondixfrendi_social_1080x1350_manifest_7\"\n               data-description=\"\"\n               data-image-slug=\"frondi_frondixfrendi_social_1080x1350_manifest_7\"\n               class=\"ngg-simplelightbox\" rel=\"acfee7e05d703797666485909b62e74d\">\n                <img\n                    title=\"FRONDI_frondixfrendi_social_1080x1350_manifest_7\"\n                    alt=\"FRONDI_frondixfrendi_social_1080x1350_manifest_7\"\n                    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data-thumbnail=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/thumbs\/thumbs_FRONDI_frondixfrendi_social_1080x1350_manifest_10.png\"\n               data-image-id=\"298\"\n               data-title=\"FRONDI_frondixfrendi_social_1080x1350_manifest_10\"\n               data-description=\"\"\n               data-image-slug=\"frondi_frondixfrendi_social_1080x1350_manifest_10\"\n               class=\"ngg-simplelightbox\" rel=\"acfee7e05d703797666485909b62e74d\">\n                <img\n                    title=\"FRONDI_frondixfrendi_social_1080x1350_manifest_10\"\n                    alt=\"FRONDI_frondixfrendi_social_1080x1350_manifest_10\"\n                    src=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/cache\/FRONDI_frondixfrendi_social_1080x1350_manifest_10.png-nggid03298-ngg0dyn-360x600x100-00f0w010c010r110f110r010t010.png\"\n                    width=\"360\"\n                    height=\"450\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n\t\t\t\t<div id=\"ngg-image-3\" class=\"ngg-gallery-thumbnail-box ngg-4-columns\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/FRONDI_frondixfrendi_social_1080x1350_manifest_3.png\"\n               title=\"\"\n               data-src=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/FRONDI_frondixfrendi_social_1080x1350_manifest_3.png\"\n               data-thumbnail=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/thumbs\/thumbs_FRONDI_frondixfrendi_social_1080x1350_manifest_3.png\"\n               data-image-id=\"292\"\n               data-title=\"FRONDI_frondixfrendi_social_1080x1350_manifest_3\"\n               data-description=\"\"\n               data-image-slug=\"frondi_frondixfrendi_social_1080x1350_manifest_3\"\n               class=\"ngg-simplelightbox\" rel=\"acfee7e05d703797666485909b62e74d\">\n                <img\n                    title=\"FRONDI_frondixfrendi_social_1080x1350_manifest_3\"\n                    alt=\"FRONDI_frondixfrendi_social_1080x1350_manifest_3\"\n                    src=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/frondi\/cache\/FRONDI_frondixfrendi_social_1080x1350_manifest_3.png-nggid03292-ngg0dyn-360x600x100-00f0w010c010r110f110r010t010.png\"\n                    width=\"360\"\n                    height=\"450\"\n                    style=\"max-width:100%;\"\n                \/>\n            <\/a>\n        <\/div>\n\t\t\t\t\t\t\t<\/div> \n\t\t\t\n\t\n\t<br style=\"clear: both\" \/>\n\n\t\n\t\t<!-- Pagination -->\n\t<div class='ngg-navigation'><span class='current'>1<\/span>\n<a class='page-numbers' data-pageid='2' href='https:\/\/boldgroup.agency\/sl\/projekti\/frondi-s-frendi-kampanja-o-prijateljstvu\/nggallery\/page\/2'>2<\/a>\n<a class='page-numbers' data-pageid='3' href='https:\/\/boldgroup.agency\/sl\/projekti\/frondi-s-frendi-kampanja-o-prijateljstvu\/nggallery\/page\/3'>3<\/a>\n<a class='prev' href='https:\/\/boldgroup.agency\/sl\/projekti\/frondi-s-frendi-kampanja-o-prijateljstvu\/nggallery\/page\/2' data-pageid=2>&#9658;<\/a><\/div>\t<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati<\/h3>\n\n\n\n<p>Kampanja o\u010ditno ni ostala samo v krogih prijateljev, ampak je segla \u0161e mnogo dlje. Rezultati govorijo sami zase:<\/p>\n\n\n\n<ul>\n<li>Dosegli smo <strong>751.100 ogledov<\/strong> (+150 % nad ciljem)<\/li>\n\n\n\n<li>in <strong>216.000 oseb<\/strong> (44,3 % nad ciljem).&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Prejeli <strong>813 kreativnih predlogov i<\/strong>n prijav v nagradno igro (+62,6 % nad ciljem).<\/li>\n\n\n\n<li>Pridobili ve\u010d kot <strong>350 novih sledilcev <\/strong>na dru\u017ebenih omre\u017ejih Facebook in Instagram.<\/li>\n\n\n\n<li>Podarili <strong>54,4 kg Frondi vafljev<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><em>Postanimo frendi tudi mi! Pi\u0161i nam na <\/em><a href=\"mailto:playbold@boldgroup.si\"><em>playbold@boldgroup.si<\/em><\/a><em><\/em><\/p>\n\n\n\n<style>\n.ngg-galleryoverview .ngg-gallery-thumbnail img {height: auto !important;}\n\n@media (max-width: 640px) {\n.archive-page h2 {margin-bottom: 4rem;}\nh3 {font-size: 2.2rem;}\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Izziv: Frondi ni edini vafelj na prodajni polici. Kako naj izstopa in postane potro\u0161nikova ultimativna izbira? Blagovna znamka je iskala novo pozicijo na digitalu: bolj \u010dustveno, bolj sodobno in bolj [&hellip;]<\/p>\n","protected":false},"featured_media":8267,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[52],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frondi s frendi; kampanja o prijateljstvu - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/frondi-s-frendi-kampanja-o-prijateljstvu\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frondi s frendi; kampanja o prijateljstvu - Bold group\" \/>\n<meta property=\"og:description\" content=\"Izziv: Frondi ni edini vafelj na prodajni polici. 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