{"id":8044,"date":"2025-02-11T10:40:54","date_gmt":"2025-02-11T10:40:54","guid":{"rendered":"https:\/\/boldgroup.agency\/projekti\/kako-dobro-furati-druzbena-omrezja-lpp-ja\/"},"modified":"2025-02-12T08:01:20","modified_gmt":"2025-02-12T08:01:20","slug":"kako-dobro-furati-druzbena-omrezja-lpp-ja","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/kako-dobro-furati-druzbena-omrezja-lpp-ja\/","title":{"rendered":"Kako dobro furati dru\u017ebena omre\u017eja LPP-ja?"},"content":{"rendered":"\n<p>Mestna mobilnost ni ravno tematika, ki bi bila na dru\u017ebenih omre\u017ejih opevana in viralna. <a href=\"https:\/\/www.instagram.com\/ljubljanskipotniskipromet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ljubljanski potni\u0161ki promet (LPP) <\/a>se je skupaj z nami izziva lotil druga\u010de. Suhoparne opomnike o validaciji, bontonu in pogostih situacijah med mestno vo\u017enjo smo zamenjali z zabavnim storytellingom, s katerim se uporabniki lahko poistovetijo. Z igralsko zasedbo LPP-jevih zaposlenih smo ustvarili sporo\u010dila, ki zabavajo, izobra\u017eujejo in vklju\u010dujejo medgeneracijsko.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uvid<\/h3>\n\n\n\n<p>Nalijmo si \u010distega vina! (*saj ne bomo sedli za volan) Komuniciranje pravil in omejitev je dol-go-\u010da-sno! Prav tako pa to ni ravno t.i. \u201cconversation starter\u201d. Ampak \u2026 Kaj \u010de bi opomnike o tem, kako se obna\u0161ati na avtobusu, sporo\u010dali na na\u010din, ki bi sledilce nasmejal? &#8211; Razumeli smo nalogo! Pri bold.group verjamemo, da humor in pristnost dose\u017eeta to, kar tradicionalno resne kampanje ne morejo: <strong>pridobiti pozornost in na\u010denjati pogovore.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_studycase-2.jpg\" alt=\"\" class=\"wp-image-8040\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_studycase-2.jpg 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_studycase-2-500x259.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_studycase-2-1024x530.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_studycase-2-768x397.jpg 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cilji<\/h3>\n\n\n\n<ul>\n<li>Pomembna sporo\u010dila podati na zabaven, vklju\u010dujo\u010d in zapomljiv na\u010din.<\/li>\n\n\n\n<li>Izobra\u017eevati uporabnike mestnega prevoza o ustrezni validaciji Urbane.<\/li>\n\n\n\n<li>Z video vsebinami dose\u010di 1 milijon uporabnikov razli\u010dnih generacij.<\/li>\n\n\n\n<li>Dose\u010di visoko stopnjo vpletenosti uporabnikov iz razli\u010dnih starostnih skupin.<\/li>\n\n\n\n<li>Dokazati, da je dobra vsebinska strategija z nepoznanimi obrazi lahko u\u010dinkovitej\u0161a vplivnostnega marketinga.<\/li>\n\n\n\n<li>Izbolj\u0161ati podobo podjetja LPP na dru\u017ebenih omre\u017ejih &#8211; ga uveljaviti kot blagovno znamko v koraku s \u010dasom in v mo\u010dnih \u010dustvenih povezavah s sledilci.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Re\u0161itve<\/h3>\n\n\n\n<p><strong>V sredi\u0161\u010du pozornosti kar zaposleni! <\/strong>Namesto klasi\u010dnih vplivne\u017eev smo v zvezde povzdignili zaposlene &#8211; od voznic, voznikov, prometnikov in tistih iz pisarn. Pristnost dokazano zmaga!<\/p>\n\n\n\n<p><strong>Spoznaj \u0160verc In\u0161pektorja!<\/strong> Zabaven lik, ki ga je utelesil voznik Elsadet, na komi\u010den na\u010din podu\u010duje potnike o vestni in pravilni uporabi mestne kartice in aplikacije Urbana.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"http:\/\/boldgroup.agency\/uploaded\/videos\/lpp-video-1.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"http:\/\/boldgroup.agency\/uploaded\/videos\/lpp-video-2.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"http:\/\/boldgroup.agency\/uploaded\/videos\/lpp-video-3.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Spoznaj Milana!<\/strong> Najbolj prepoznaven obraz <a href=\"https:\/\/www.instagram.com\/ljubljanskipotniskipromet\/\" target=\"_blank\" rel=\"noreferrer noopener\">LPP-jevih dru\u017ebenih omre\u017eij<\/a> je vsebinam vdahnil \u0161e dodatno osebno noto. Z zabavnimi igranimi ske\u010di in intervjuji na ulici je tematike bus bontona naredil zabavne in jih pribli\u017eal uporabnikom, (sicer dolgo\u010dasna) pravila pa spremenil v vklju\u010dujo\u010de pogovore.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"http:\/\/boldgroup.agency\/uploaded\/videos\/lpp-video-4.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"http:\/\/boldgroup.agency\/uploaded\/videos\/lpp-video-5.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\" http:\/\/boldgroup.agency\/uploaded\/videos\/lpp-video-6.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Memes, memes, memes!<\/strong> <a href=\"https:\/\/www.instagram.com\/ljubljanskipotniskipromet\/\" target=\"_blank\" rel=\"noreferrer noopener\">LPP<\/a> je popolnoma posvojil meme-kulturo in se zabaval iz vsakodnevnih izku\u0161enj, s katerimi se lahko poistoveti sleherni potnik.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_3_1080x1080-2-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-8051\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_3_1080x1080-2-1-1024x1024.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_3_1080x1080-2-1-500x500.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_3_1080x1080-2-1-300x300.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_3_1080x1080-2-1-768x768.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_3_1080x1080-2-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"819\" height=\"1024\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_december_socials_1080x1350_8-1-819x1024.png\" alt=\"\" class=\"wp-image-8054\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_december_socials_1080x1350_8-1-819x1024.png 819w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_december_socials_1080x1350_8-1-400x500.png 400w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_december_socials_1080x1350_8-1-768x960.png 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_december_socials_1080x1350_8-1.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"819\" height=\"1024\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_januar_socials_1080x1350_6-819x1024.png\" alt=\"\" class=\"wp-image-8057\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_januar_socials_1080x1350_6-819x1024.png 819w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_januar_socials_1080x1350_6-400x500.png 400w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_januar_socials_1080x1350_6-768x960.png 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/LPP_januar_socials_1080x1350_6.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Ve\u010dkanalna strategija: <\/strong><\/span>Kljub razli\u010dnim demografskim skupinam na razli\u010dnih platformah smo z premi\u0161ljeno vsebino uspe\u0161no zabavali vse: generacijo Z in milenijce na Instagramu, starej\u0161e milenijce in boomerje pa na Facebooku.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati<\/h3>\n\n\n\n<p>V samo osmih mesecih smo presegli vsa pri\u010dakovanja! Na\u0161 pristop je dokazal, da sta humor in pristni medsebojni stiki gonilna sila vpletenosti uporabnikov. \u0160tevilke govorijo zase:<\/p>\n\n\n\n<ul>\n<li><strong>Ve\u010d kot 1 leto ogledov videov! <\/strong>Natan\u010dneje; <strong>384 dni, 23 ur, 35 minut in 46 sekund<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Dosegli smo <strong>ve\u010d kot 3,3 milijone uporabnikov<\/strong>.<\/li>\n\n\n\n<li>Zabele\u017eili <strong>ve\u010d kot 4,2 milijona ogledov<\/strong>.<\/li>\n\n\n\n<li>Ve\u010d kot <strong>26.000 v\u0161e\u010dkov.<\/strong>&nbsp;<\/li>\n\n\n\n<li>Ve\u010d kot <strong>1.600 uporabnikov<\/strong> si je na\u0161e vsebine shranilo ali jih delilo.<\/li>\n\n\n\n<li>Meme objave so dosegle <strong>110.000<\/strong> ljudi in nasmejale (ali vsaj dale misliti) ve\u010d kot <strong>90.000 <\/strong>njih.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Kreativen strate\u0161ki pristop je <a href=\"https:\/\/www.instagram.com\/ljubljanskipotniskipromet\/\" target=\"_blank\" rel=\"noreferrer noopener\">LPP<\/a> preobrazil v ve\u010d kot le ponudnika mestnih mobilnih storitev<strong> &#8211; LPP je postal senzacija dru\u017ebenih omre\u017eij.<\/strong> S humorjem, pristnostjo, zgodbarjenjem in lastnimi obrazi, je LPP dokazal, da je tudi ponudnik mestnega prevoza lahko zvezda dru\u017ebenih omre\u017eij.<\/p>\n\n\n\n<p><strong><em>Pustite se zapeLJati*<\/em><\/strong> do tak\u0161nih rezultatov tudi vi \u2026 <a href=\"https:\/\/boldgroup.agency\/sl\/kontakt\/\">Kontaktirajte nas!<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>*<\/em><strong><em>Pustite se zapeljati <\/em><\/strong><em>je uradni slogan Ljubljanskega potni\u0161kega prometa.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mestna mobilnost ni ravno tematika, ki bi bila na dru\u017ebenih omre\u017ejih opevana in viralna. Ljubljanski potni\u0161ki promet (LPP) se je skupaj z nami izziva lotil druga\u010de. Suhoparne opomnike o validaciji, bontonu in pogostih situacijah med mestno vo\u017enjo smo zamenjali z zabavnim storytellingom, s katerim se uporabniki lahko poistovetijo.<\/p>\n","protected":false},"featured_media":8045,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kako dobro furati dru\u017ebena omre\u017eja LPP-ja? - Bold group<\/title>\n<meta name=\"description\" content=\"Mestna mobilnost ni ravno tematika, ki bi bila na dru\u017ebenih omre\u017ejih opevana in viralna. Ljubljanski potni\u0161ki promet (LPP) se je skupaj z nami izziva lotil druga\u010de. Suhoparne opomnike o validaciji, bontonu in pogostih situacijah med mestno vo\u017enjo smo zamenjali z zabavnim storytellingom, s katerim se uporabniki lahko poistovetijo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/kako-dobro-furati-druzbena-omrezja-lpp-ja\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako dobro furati dru\u017ebena omre\u017eja LPP-ja? - Bold group\" \/>\n<meta property=\"og:description\" content=\"Mestna mobilnost ni ravno tematika, ki bi bila na dru\u017ebenih omre\u017ejih opevana in viralna. Ljubljanski potni\u0161ki promet (LPP) se je skupaj z nami izziva lotil druga\u010de. 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Suhoparne opomnike o validaciji, bontonu in pogostih situacijah med mestno vo\u017enjo smo zamenjali z zabavnim storytellingom, s katerim se uporabniki lahko poistovetijo.","og_url":"https:\/\/boldgroup.agency\/sl\/projekti\/kako-dobro-furati-druzbena-omrezja-lpp-ja\/","og_site_name":"Bold group","article_modified_time":"2025-02-12T08:01:20+00:00","og_image":[{"width":1873,"height":733,"url":"http:\/\/boldgroup.agency\/wp-content\/uploads\/2025\/02\/studycase_LPP-slo-copy-2-3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/boldgroup.agency\/sl\/projekti\/kako-dobro-furati-druzbena-omrezja-lpp-ja\/","url":"https:\/\/boldgroup.agency\/sl\/projekti\/kako-dobro-furati-druzbena-omrezja-lpp-ja\/","name":"Kako dobro furati dru\u017ebena omre\u017eja LPP-ja? - Bold group","isPartOf":{"@id":"https:\/\/boldgroup.agency\/#website"},"datePublished":"2025-02-11T10:40:54+00:00","dateModified":"2025-02-12T08:01:20+00:00","description":"Mestna mobilnost ni ravno tematika, ki bi bila na dru\u017ebenih omre\u017ejih opevana in viralna. Ljubljanski potni\u0161ki promet (LPP) se je skupaj z nami izziva lotil druga\u010de. 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