{"id":7912,"date":"2024-11-22T14:05:06","date_gmt":"2024-11-22T14:05:06","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=7912"},"modified":"2024-11-22T14:06:47","modified_gmt":"2024-11-22T14:06:47","slug":"strava-nezasedeno-igrisce-za-podjetja","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/strava-nezasedeno-igrisce-za-podjetja\/","title":{"rendered":"Strava: nezasedeno igri\u0161\u010de za podjetja"},"content":{"rendered":"\n<p class=\"text-big\">S Total-no razgibanim izzivom smo poleti uspe\u0161no povezali slovenske rekreativce.<\/p>\n\n\n\n<p>V sodelovanju s podjetjem TotalEnergies smo se poleti priklju\u010dili \u0161portni evforiji in pripravili \u0161portni izziv v duhu priprav na kolesarsko poletje. Na aplikaciji Strava smo ustvarili \u0161portni Klub TotalEnergies in organizirali enomese\u010dni nagradni \u0161portni izziv pod klju\u010dnikom #AllezTotalEnergies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Izziv: rekreativce povezati z znamko<\/h3>\n\n\n\n<p>TotalEnergies s svojim delovanjem \u017ee vrsto let podpira aktiven \u017eivljenjski slog in \u0161portnike po celem svetu, v 2024 pa smo se osredoto\u010dili na lokalno zgodbo.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual1.jpg\" alt=\"\" class=\"wp-image-7919\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual1.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual1-500x250.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual1-1024x512.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual1-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Posamezniki so se na posebni pristajalni strani lahko enostavno priklju\u010dili izzivu &#8211; prete\u010di 7 km ali prekolesariti 35 km ter svoj uspeh dokumentirati s fotografijo za galerijo Kluba TotalEnergies &#8211; ter se ob tem potegovali za prakti\u010dno nagrado.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual2.jpg\" alt=\"\" class=\"wp-image-7922\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual2.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual2-500x250.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual2-1024x512.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual2-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Tako pristajalno stran kot promocijske materiale smo oblikovali pregledno in skladno z osve\u017eeno podobo znamke.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Klju\u010dna je mo\u010dna skupnost<\/h3>\n\n\n\n<p>Poleg Meta oglasov in strate\u0161kega email marketinga je novica o novem klubu rekreativce dosegla prek <a href=\"https:\/\/www.instagram.com\/reel\/C8tPDtLsDDH\/?igsh=d2praDd0aWR6ZGYz\">izbranih<\/a> vplivne\u017eev. Pri tem ne mislimo le znanih osebnosti, ampak predvsem <a href=\"https:\/\/www.instagram.com\/reel\/C89BtJ8MCBO\/?igsh=MXFybmxidHZtNmZ1dg%3D%3D\">\u0161portnice in \u0161portnike<\/a> ter lokalne (kolesarske) klube, ki so k sodelovanju povabili svoje \u010dlane.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Strava izziv TotalEnergies 2024\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/DrfmY7fJHqk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>S profesionalnimi trenerji, \u0161portniki in posamezniki, ki se ukvarjajo z \u201cbikefittingom\u201d smo ustvarili ve\u010d izobra\u017eevalnih vsebin ter jih za dodatno motivacijo udele\u017eencev v \u010dasu trajanja izziva objavili v Strava klubu.<\/p>\n\n\n\n<p>Tudi izbrani vplivne\u017ei so opravili izziv in o svojih aktivnostih redno sporo\u010dali sledilcem na Instagramu in Facebooku.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati<\/h3>\n\n\n\n<p>V samo enem mesecu je Strava klub TotalEnergies postal eden izmed 21 najve\u010djih klubov v Sloveniji, prav tako pa se je uvrstil med <strong>5 najve\u010djih komercialnih klubov v Sloveniji. <\/strong>Povezali smo 913 \u010dlanov, izziv pa je uspe\u0161no opravilo 650 sodelujo\u010dih.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual3.jpg\" alt=\"\" class=\"wp-image-7926\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual3.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual3-500x250.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual3-1024x512.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/total_energies_strava_visual3-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Strava je izjemno zanimivo \u201cigri\u0161\u010de\u201d za podjetja, ki \u017eelijo spodbudno nagovoriti ljudi z aktivnim \u017eivljenjskim slogom. Trenutno je to igri\u0161\u010de tudi precej nezasedeno.<\/p>\n\n\n\n<p>\u010ce \u017eelite uresni\u010diti tudi lasten \u0161portni projekt, nas kontaktirajte &#8211; veselje v gibanju bomo uspe\u0161no \u0161irili skupaj.<\/p>\n\n\n\n<p><\/p>\n\n\n<style>@media (max-width: 640px) {.wp-block-cover__image-background {object-position: 72%;} }<\/style>\n","protected":false},"excerpt":{"rendered":"<p>S Total-no razgibanim izzivom smo poleti uspe\u0161no povezali slovenske rekreativce. V sodelovanju s podjetjem TotalEnergies smo se poleti priklju\u010dili \u0161portni evforiji in pripravili \u0161portni izziv v duhu priprav na kolesarsko [&hellip;]<\/p>\n","protected":false},"featured_media":7929,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strava: nezasedeno igri\u0161\u010de za podjetja - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/strava-nezasedeno-igrisce-za-podjetja\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strava: nezasedeno igri\u0161\u010de za podjetja - Bold group\" \/>\n<meta property=\"og:description\" content=\"S Total-no razgibanim izzivom smo poleti uspe\u0161no povezali slovenske rekreativce. 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