{"id":7846,"date":"2024-11-11T14:23:03","date_gmt":"2024-11-11T14:23:03","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=7846"},"modified":"2024-11-11T14:28:47","modified_gmt":"2024-11-11T14:28:47","slug":"skrecka-daj-sanso-sreci","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/skrecka-daj-sanso-sreci\/","title":{"rendered":"SkRE\u010cKA \u2013 Daj \u0161anso sre\u010di"},"content":{"rendered":"\n<p class=\"text-big\">Z novo sre\u010dko za (ve\u010dno) mlade je Loterija Slovenije osvojila tudi TikTok in preto\u010dne platforme.<\/p>\n\n\n\n<p>Generacija Z je za mnoge znamke zelo zanimiva, a tudi izjemno izmuzljiva. \u00bbDobri stari\u00ab formati kot so televizija in tisk med mlaj\u0161o, digitalno generacijo enostavno ne delujejo \u2013 sporo\u010dila jih morajo loviti tam, kjer se nahajajo sami: na TikToku, YouTubu, Instagramu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kdor ne proba, ta ne zmaga.<\/h3>\n\n\n\n<p>Tovrstnemu celovitemu \u201cpomlajevanju\u201d je z v sodelovanju z nami sledila tudi Loterija Slovenije, ko je konec poletja 2024 portfelju priklju\u010dila sre\u010dko za mlaj\u0161o generacijo. Ta vklju\u010duje tako mladim zanimiv sklad dobitkov (tedensko izpla\u010dilo zneska, elektri\u010dni avto, \u0161ola vo\u017enje, bon za po\u010ditnice ipd.) kot kreativno komunikacijo.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-1-siva-1.png\" alt=\"\" class=\"wp-image-7868\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-1-siva-1.png 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-1-siva-1-500x259.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-1-siva-1-1024x530.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-1-siva-1-768x397.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Skre\u010dka z Drugo \u0161anso<\/h3>\n\n\n\n<p>Nastala je <strong>SkRE\u010cKA, \u201cscratch-off\u201d sre\u010dka za mlade, ki poziva: \u201cDaj \u0161anso sre\u010di.\u201d<\/strong> Sre\u010dki smo dali \u017eivahno in barvito celostno podobo, med simbole pa vpletli \u010detico simpati\u010dnih retro elementov kot so pal\u010dek, astronavt, VHS kaseta in drugi. Razgiban karakter Skre\u010dke ter njen nagradni sklad sta tudi zvezdi pristajalne strani.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-2-A.png\" alt=\"\" class=\"wp-image-7854\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-2-A.png 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-2-A-500x259.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-2-A-1024x530.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-2-A-768x397.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Klju\u010dni del kampanje pa se je zgodil na dru\u017ebenih omre\u017ejih. Natan\u010dneje: s komunikacijo, ki so jo za mlade pripravili mladi.<\/p>\n\n\n\n<p><strong>Namesto klasi\u010dnih oglasov smo namre\u010d izdelali kar pesem in videospot. <\/strong>Komad je spisal <strong>Leopold I.,<\/strong> eden najvidnej\u0161ih mladih raperjev na slovenski sceni, re\u017eijo pa je prevzel <strong>\u017diga Kukovi\u010d<\/strong>, avtor celove\u010derne uspe\u0161nice Gepack, ki ga TikTokerji poznajo tudi kot vplivnega Kuxalo.<\/p>\n\n\n\n<p>Nastal je izjemno pozitiven komad z vizualno bogatim spotom, ki mogo\u010de, ali pa tudi ne, vklju\u010duje vse simbole s Skre\u010dke.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-rocnik-za-vdelave wp-block-embed-rocnik-za-vdelave wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Leopold I. \u2013 Skre\u010dka (Official Video)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/9sVqw5celSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Od videa do TikToka<\/h3>\n\n\n\n<p>Kampanja je izrazito digitalna, kar pa ne pomeni samo klasi\u010dnih performance oglasov. Po YouTube premieri spota in umestitvi komada na preto\u010dne platforme smo zagnali tudi TikTok profil.<\/p>\n\n\n\n<p>Skozi profil se je v sodelovanju z ve\u010d kot 50 vplivne\u017ei odvrtel unikaten hashtag challenge in delil posebej ustvarjeni TikTok filter, s pomo\u010djo katerega so uporabniki odkrivali, komu ali \u010demu lahko ta dan dajo \u0161anso. Biv\u0161emu, jahanju konja, kva\u010dkanju, preizku\u0161anju eksoti\u010dne hrane \u2026 prilo\u017enosti za zabavo je bilo skoraj neskon\u010dno.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-3-A.png\" alt=\"\" class=\"wp-image-7857\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-3-A.png 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-3-A-500x259.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-3-A-1024x530.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-3-A-768x397.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Z za\u010detkom novega \u0161tudijskega leta je Loterija Slovenije opremila tudi avtobus v Mariboru ter plakatna mesta na lokacijah, kjer jih \u0161tudentje niso mogli zgre\u0161iti.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-4-1024x530.png\" alt=\"\" class=\"wp-image-7860\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-4-1024x530.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-4-500x259.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-4-768x397.png 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-4.png 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-5-1024x530.png\" alt=\"\" class=\"wp-image-7863\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-5-1024x530.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-5-500x259.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-5-768x397.png 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/11\/LOTERIJA-SkRECKA-CASE-Vmesni-vizual-5.png 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati<\/h3>\n\n\n\n<p>\u017de v prvem mesecu kampanje smo oglede merili v ve\u010d deset tiso\u010dih.&nbsp;<\/p>\n\n\n\n<p>TikTok filter se je samo v tednu dni po objavi povzpel med top 5 % globalno najbolj uporabljanih.&nbsp;<\/p>\n\n\n\n<p>Glede na dosegljivo demografijo igralcev na straneh Loterije Slovenije je kampanja u\u010dinkovito dosegla &#8211; in prepri\u010dala! &#8211; mlaj\u0161o ciljno skupino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z novo sre\u010dko za (ve\u010dno) mlade je Loterija Slovenije osvojila tudi TikTok in preto\u010dne platforme. Generacija Z je za mnoge znamke zelo zanimiva, a tudi izjemno izmuzljiva. \u00bbDobri stari\u00ab formati [&hellip;]<\/p>\n","protected":false},"featured_media":7847,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[52],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SkRE\u010cKA \u2013 Daj \u0161anso sre\u010di - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/skrecka-daj-sanso-sreci\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SkRE\u010cKA \u2013 Daj \u0161anso sre\u010di - Bold group\" \/>\n<meta property=\"og:description\" content=\"Z novo sre\u010dko za (ve\u010dno) mlade je Loterija Slovenije osvojila tudi TikTok in preto\u010dne platforme. 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