{"id":7444,"date":"2024-09-16T08:30:07","date_gmt":"2024-09-16T08:30:07","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=7444"},"modified":"2024-09-18T06:19:27","modified_gmt":"2024-09-18T06:19:27","slug":"z-gamifikacijo-do-leadov-popotniske-navade-za-hude-nagrade","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/z-gamifikacijo-do-leadov-popotniske-navade-za-hude-nagrade\/","title":{"rendered":"Z gamifikacijo do leadov: \u2018\u2019Popotni\u0161ke navade za hude nagrade!\u2019\u2019"},"content":{"rendered":"\n<p>Zbiranje kakovostnih leadov je danes klju\u010dnega pomena za vsako podjetje, saj omogo\u010da usmerjeno komunikacijo s potencialnimi strankami in posledi\u010dno ve\u010djo u\u010dinkovitost poslovnih procesov. Pravi leadi niso zgolj kontaktni podatki, temve\u010d potencial za vzpostavitev dolgoro\u010dnih odnosov, ki podpirajo rast in uspeh podjetja.<\/p>\n\n\n\n<p>S kreativnim in gejmificiranim pristopom smo pri <strong>Merkur zavarovalnici <\/strong>presegli na\u010drtovane cilje in zelo hitro zbrali ve\u010d kakovostnih leadov, kot smo pri\u010dakovali. Klju\u010dna je bila izbira prave ponudbe v pravem \u010dasu (turisti\u010dno zavarovanje za tujino Merkur Popotnik na za\u010detku poletja) ter sodelovanje s pravim obrazom kampanje.<br><\/p>\n\n\n\n<p>V sodelovanju s priljubljeno popotnico <strong>Mojco Mavec<\/strong> smo ustvarili \u201cPopotni\u0161ke navade za hude nagrade\u201d, nagradno aktivacijo, ki je z inovativnim izzivom pritegnila \u0161tevilne popotnike.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full desktop-only\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x600_3.png\" alt=\"\" class=\"wp-image-7448\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x600_3.png 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x600_3-500x259.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x600_3-1024x530.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x600_3-768x397.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full mobile-only\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"541\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_700mobile_3.png\" alt=\"\" class=\"wp-image-7457\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_700mobile_3.png 700w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_700mobile_3-500x386.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cilji in rezultati kampanje<\/h3>\n\n\n\n<p>Na\u0161 cilj je bil zbrati 4.900 kvalificiranih leadov. Na\u0161a ciljna skupina so bili ljudje, ki radi potujejo in dopustujejo v tujini, zato smo aktivacijo vsebinsko zasnovali za njih.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Klju\u010dni elementi oz. zakaj je bila ideja uspe\u0161na<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Uporaba gamifikacije<\/h4>\n\n\n\n<p>Osnova aktivacije je bila nagradna igra. Uporabniki so bili z oglasov usmerjeni na pristajalno stran, kjer so si ogledali video z Mojco Mavec in sodelovali v nagradni igri. Sodelovali so tako, da so v videu, v katerem se je vplivnica \u0161alila na ra\u010dun pretirane skrbi za varnost med potovanji, izvedeli odgovor na nagradno vpra\u0161anje: \u2018\u2019Katera je uradno najbolj varna dr\u017eava na svetu?\u2019\u2019 in ga odkljukali v obrazcu pod videom. Pristopi gamificiranega vodenja uporabnika skozi vse korake sodelovanja so se izkazali za zelo uspe\u0161ne.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full desktop-only\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"420\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x420_2.png\" alt=\"\" class=\"wp-image-7451\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x420_2.png 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x420_2-500x181.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x420_2-1024x371.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x420_2-768x278.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full mobile-only\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"770\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_700mobile_2.png\" alt=\"\" class=\"wp-image-7461\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_700mobile_2.png 700w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_700mobile_2-455x500.png 455w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Prava izbira obraza in motiva<\/h4>\n\n\n\n<p>Kot obraz kampanje smo izbrali Mojco Mavec, priljubljeno poznavalko potovanj, ki je na verodostojen in simpati\u010den na\u010din predstavila tematiko ter dodala avtenti\u010dnost. V oglasih smo poleg Mojce Mavec izpostavili tudi zavarovalnici zna\u010dilno zeleno barvo ter privla\u010dne nagrade in s tem poskrbeli za izstopajo\u010de, prepoznavne oglase.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Merkur zavarovalnica: Popotni\u0161ke navade za hude nagrade\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/qa543zn2cKU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">3. Privla\u010den nagradni sklad<\/h4>\n\n\n\n<p>Poleg uporabniku prijazne pristajalne strani, ki je omogo\u010dila enostavno sodelovanje v aktivaciji, so prepri\u010dale tudi nagrade, med katerimi so sodelujo\u010di izbirali sami. Glavna nagrada so bile letalske karte po izbiri, vse nagrade pa so bile povezane s potovanjem &#8211; tudi lep popust na turisti\u010dno zavarovanje Merkur Popotnik.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Mo\u010dan performance marketing<\/h4>\n\n\n\n<p>Premi\u0161ljeno performance ogla\u0161evanje na platformi Meta, ki je ciljalo predvsem na popotnike, je uporabnike anga\u017eiralo s kombinacijami video- in stati\u010dnih oglasov.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full desktop-only\"><img decoding=\"async\" loading=\"lazy\" width=\"1160\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x600_1.png\" alt=\"\" class=\"wp-image-7454\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x600_1.png 1160w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x600_1-500x259.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x600_1-1024x530.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_1160x600_1-768x397.png 768w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large mobile-only\"><img decoding=\"async\" loading=\"lazy\" width=\"665\" height=\"1024\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_700mobile_1-665x1024.png\" alt=\"\" class=\"wp-image-7465\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_700mobile_1-665x1024.png 665w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_700mobile_1-325x500.png 325w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/BOLD-_mzcasestudy_leadgen_700mobile_1.png 700w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Oglasi so bili zasnovani tako, da so pritegnili pozornost ciljnega ob\u010dinstva in jih spodbudili k sodelovanju v nagradni igri, kar je prineslo visoko stopnjo konverzije. Pri analizi u\u010dinkovitosti ogla\u0161evalske kampanje glede na platformo je Facebook izstopal kot najuspe\u0161nej\u0161i kanal, na katerega smo tudi vlo\u017eili najve\u010dji del budgeta, ter dosegli najve\u010d uporabnikov.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati<\/h3>\n\n\n\n<p>V aktivaciji \u201cPopotni\u0161ke navade za hude nagrade\u201d smo zbrali <strong>28 % ve\u010d unikatnih leadov kot pri\u010dakovano<\/strong> in kampanjo <strong>zaradi uspe\u0161nosti celo pred\u010dasno zaklju\u010dili.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zaklju\u010dek: gamifikacija deluje.<\/h3>\n\n\n\n<p>Uspeh dokazuje, kako lahko inovativni pristop kot je gamifikacija, v kombinaciji s skrbno izbiro ambasadorja in nagradnega sklada, prinese izjemne rezultate &#8211; tudi v kategoriji zavarovalni\u0161tva, ki je pregovorno bolj konzervativno podro\u010dje. Klju\u010d sta <strong>prava strategija in usmerjena vsebina.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zbiranje kakovostnih leadov je danes klju\u010dnega pomena za vsako podjetje, saj omogo\u010da usmerjeno komunikacijo s potencialnimi strankami in posledi\u010dno ve\u010djo u\u010dinkovitost poslovnih procesov. Pravi leadi niso zgolj kontaktni podatki, temve\u010d [&hellip;]<\/p>\n","protected":false},"featured_media":7445,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Z gamifikacijo do leadov: \u2018\u2019Popotni\u0161ke navade za hude nagrade!\u2019\u2019 - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/z-gamifikacijo-do-leadov-popotniske-navade-za-hude-nagrade\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z gamifikacijo do leadov: \u2018\u2019Popotni\u0161ke navade za hude nagrade!\u2019\u2019 - Bold group\" \/>\n<meta property=\"og:description\" content=\"Zbiranje kakovostnih leadov je danes klju\u010dnega pomena za vsako podjetje, saj omogo\u010da usmerjeno komunikacijo s potencialnimi strankami in posledi\u010dno ve\u010djo u\u010dinkovitost poslovnih procesov. 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