{"id":6822,"date":"2024-03-14T13:30:13","date_gmt":"2024-03-14T13:30:13","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=6822"},"modified":"2024-03-14T13:30:15","modified_gmt":"2024-03-14T13:30:15","slug":"kako-zgraditi-resnicno-jaffasticen-profil","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/kako-zgraditi-resnicno-jaffasticen-profil\/","title":{"rendered":"Kako zgraditi resni\u010dno \u201cjaffasti\u010den\u201d profil"},"content":{"rendered":"\n<p>Izdelki Jaffa so v Sloveniji zelo dobro poznani in se nahajajo skoraj v vsakem domu. \u017de ob imenu Jaffa se mnogim pocedijo sline. Kako torej vse pozitivne ob\u010dutke prenesti na dru\u017ebena omre\u017eja in blagovno znamko pribli\u017eati tudi mlaj\u0161im generacijam?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Izziv:<\/h3>\n\n\n\n<p>Kako tradicionalno blagovno znamko brez spletne prisotnosti postaviti na digitalni zemljevid in graditi mo\u010dno skupnost \u201cz nule\u201d?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Re\u0161itev:<\/h3>\n\n\n\n<p>Pri postavljanju profilov jaffa.slovenija na Instagramu in Facebooku smo sledili petim klju\u010dnim to\u010dkam: udarnemu sloganu \u201cZa Jaffo ni nikoli prepozno\u201d, zna\u010dilnim barvam znamke, njenemu \u201cnajmehkej\u0161emu\u201d karakterju, sodelovanju z vplivne\u017ei in nagradni aktivaciji, ki spodbuja sledenje.<\/p>\n\n\n\n<p>Ko pomislimo na Jaffa kekse, si verjetno predstavljamo nezgre\u0161ljivo kombinacijo \u010dokolade, pomaran\u010de, pi\u0161kota in modre barve embala\u017ee. Barve smo povezali z besednimi igrami, ki preigravajo zna\u010dilnosti Jaffa izdelkov, npr: \u201d mmmmmmehki kot du\u0161a, Jaffasti\u010dno!\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-1024x1024.png\" alt=\"\" class=\"wp-image-6823\" style=\"width:100%;\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-1024x1024.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-500x500.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-300x300.png 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-768x768.png 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-1-1024x1024.png\" alt=\"\" class=\"wp-image-6826\" style=\"width:100%;\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-1-1024x1024.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-1-500x500.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-1-300x300.png 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-1-768x768.png 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/03\/Artboard-2-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Da bi na Instagramu hitro za\u017eiveli, smo k sodelovanju povabili tudi izbrane vplivne\u017ee. Ti so novico o \u201cnajmehkej\u0161em in najslaj\u0161em profilu na Instagramu\u201d predstavili svojim sledilcem &#8211; in ker so tudi sami obo\u017eevalci Jaffa sla\u0161\u010dic, so bile vsebine toliko bolj privla\u010dne.<\/p>\n\n\n\n<p>Za sladko izku\u0161njo sledilcev smo organizirali tudi tri nagradne nate\u010daje, ki so predstavili tri razli\u010dne izdelke (Jaffa Cakes, Jaffa Kola\u010di in Jaffa Munchmallow). Vsak nagradni nate\u010daj je petim zmagovalcem podaril celoletno zalogo teh izdelkov, v sredi\u0161\u010du izzivov pa je bila spro\u0161\u010dena zabava. Izstopal je predvsem izziv sestavljanja robotkov RoboMunch iz embala\u017ee.<\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati<\/h3>\n\n\n\n<ul>\n<li>Uspe\u0161na rast sledilcev: v enem mesecu se je pridru\u017eilo ve\u010d kot 2.900 aktivnih Jaffa obo\u017eevalcev.<\/li>\n\n\n\n<li>Poenotena digitalna podoba blagovne znamke.<\/li>\n\n\n\n<li>Odli\u010dne vsebine vplivne\u017eev na Instagramu in TikToku.<\/li>\n\n\n\n<li>Video vsebine vplivne\u017eev so skupaj dosegle za ve\u010d kot 1200 ur ogledov.<\/li>\n\n\n\n<li>Posamezne objave vplivnic in vplivne\u017eev so dosegle ve\u010d kot 350.000 ljudi.<\/li>\n\n\n\n<li>15 sre\u010dnih nagrajencev, ki se bodo z izdelki Jaffa sladkali celo leto in o tem govorili svoji dru\u017ebi.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Izdelki Jaffa so v Sloveniji zelo dobro poznani in se nahajajo skoraj v vsakem domu. \u017de ob imenu Jaffa se mnogim pocedijo sline. Kako torej vse pozitivne ob\u010dutke prenesti na [&hellip;]<\/p>\n","protected":false},"featured_media":6829,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kako zgraditi resni\u010dno \u201cjaffasti\u010den\u201d profil - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/kako-zgraditi-resnicno-jaffasticen-profil\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako zgraditi resni\u010dno \u201cjaffasti\u010den\u201d profil - Bold group\" \/>\n<meta property=\"og:description\" content=\"Izdelki Jaffa so v Sloveniji zelo dobro poznani in se nahajajo skoraj v vsakem domu. \u017de ob imenu Jaffa se mnogim pocedijo sline. 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