{"id":6476,"date":"2024-01-31T12:54:10","date_gmt":"2024-01-31T12:54:10","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&p=6476"},"modified":"2024-01-31T12:54:11","modified_gmt":"2024-01-31T12:54:11","slug":"redefiniraj-ljubezen-z-digitalno-kampanjo-baci","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/","title":{"rendered":"Redefiniraj ljubezen. Z digitalno kampanjo Baci."},"content":{"rendered":"\n

What is love? Poleg zimzelenega hita<\/a> iz devetdesetih je ljubezen ob\u010dutek, ki ga vsak definira na svoj edinstven na\u010din. Baci<\/a>, sinonim za ljubezenska sporo\u010dila, je ljudem dal prilo\u017enost, da to najmo\u010dnej\u0161o silo v vesolju redefinirajo.<\/p>\n\n\n\n

Izziv:<\/h3>\n\n\n\n

Kot kreativna agencija smo bili s strani naro\u010dnika Merit HP<\/a> postavljeni pred izziv: kako z digitalno kampanjo<\/a> pomladiti sicer tradicionalno blagovno znamko in ob tem zajeti njene temeljne vrednote – ne\u017enost, ljubezen in pozornost?<\/p>\n\n\n\n

Pristop:<\/h3>\n\n\n\n

Vsi dobro poznamo Bacijeva ljubezenska sporo\u010dila. Te ljubezenske listke smo prenesli na posebno pristajalno stran<\/a> in ljudem dali \u201cprazno platno in \u010dopi\u010d\u201d. Naloga obiskovalcev in ve\u010dnih sanja\u010dev: prispevati svojo unikatno (re)definicijo ljubezni – za ljubo osebo, star\u0161a, prijatelja, po\u0161tarja \u2026 kogarkoli.<\/p>\n\n\n\n

Z imitacijo uporabni\u0161ke izku\u0161nje aplikacije Tinder so uporabniki lahko s preprostim drsenjem levo ali desno raziskovali galerijo ljubezni in glasovali za sporo\u010dila drugih. Tako smo se zoperstavili stereotipu, da je t. i. swipeanje rezervirano le za zmenkarije.<\/p>\n\n\n\n

Mesec dni dolg nagradni nate\u010daj smo podprli z digitalnim ogla\u0161evanjem, vplivne\u017ei, ustvarjalci vsebin in privla\u010dno nagrado – potovanjem v domovanje pralinejev Baci, o\u010darljivo Perugio.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Rezultati:<\/h3>\n\n\n\n
    \n
  • Vsebine \u0161tirih ustvarjalcev in vplivne\u017eev so na Instagramu organsko dosegle ve\u010d kot 50.000 profilov<\/strong> in bile predvajane ve\u010d kot 100.000-krat.<\/strong><\/li>\n\n\n\n
  • Skovanih je bilo 450 osebnih (re)definicij ljubezni.<\/strong><\/li>\n\n\n\n
  • Ogla\u0161evalske kampanje so dosegle 105.000 uporabnikov<\/strong> z optimiziranim stro\u0161kom 0,1 \u20ac na klik oz. obisk.<\/strong><\/li>\n\n\n\n
  • Pove\u010dana interakcija in vpletenost<\/strong> uporabnikov z blagovno znamko.<\/li>\n\n\n\n
  • Uspe\u0161no smo pomladili tradicionalno blagovno znamko<\/strong>, ki regionalno ni prisotna na dru\u017ebenih omre\u017ejih. Postavili smo trdne temelje za njen sladek digitalni debi.<\/li>\n<\/ul>\n\n\n\n

    Nenazadnje, z deljenjem ljubezni smo, vsaj za kratek \u010das, splet naredili manj neizprosen in bolj prijazen. Ljubezen je ljubezen, ljubezen je drzna.<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

    What is love? Poleg zimzelenega hita iz devetdesetih je ljubezen ob\u010dutek, ki ga vsak definira na svoj edinstven na\u010din. Baci, sinonim za ljubezenska sporo\u010dila, je ljudem dal prilo\u017enost, da to […]<\/p>\n","protected":false},"featured_media":6402,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"\nRedefiniraj ljubezen. Z digitalno kampanjo Baci. - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redefiniraj ljubezen. Z digitalno kampanjo Baci. - Bold group\" \/>\n<meta property=\"og:description\" content=\"What is love? Poleg zimzelenega hita iz devetdesetih je ljubezen ob\u010dutek, ki ga vsak definira na svoj edinstven na\u010din. Baci, sinonim za ljubezenska sporo\u010dila, je ljudem dal prilo\u017enost, da to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold group\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-31T12:54:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/01\/BACI4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"748\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/\",\"url\":\"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/\",\"name\":\"Redefiniraj ljubezen. Z digitalno kampanjo Baci. - Bold group\",\"isPartOf\":{\"@id\":\"https:\/\/boldgroup.agency\/#website\"},\"datePublished\":\"2024-01-31T12:54:10+00:00\",\"dateModified\":\"2024-01-31T12:54:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Projekti\",\"item\":\"https:\/\/boldgroup.agency\/projects\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Redefiniraj ljubezen. Z digitalno kampanjo Baci.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boldgroup.agency\/#website\",\"url\":\"https:\/\/boldgroup.agency\/\",\"name\":\"Bold group\",\"description\":\"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boldgroup.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sl-SI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Redefiniraj ljubezen. Z digitalno kampanjo Baci. - Bold group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/","og_locale":"sl_SI","og_type":"article","og_title":"Redefiniraj ljubezen. Z digitalno kampanjo Baci. - Bold group","og_description":"What is love? Poleg zimzelenega hita iz devetdesetih je ljubezen ob\u010dutek, ki ga vsak definira na svoj edinstven na\u010din. Baci, sinonim za ljubezenska sporo\u010dila, je ljudem dal prilo\u017enost, da to […]","og_url":"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/","og_site_name":"Bold group","article_modified_time":"2024-01-31T12:54:11+00:00","og_image":[{"width":1800,"height":748,"url":"http:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/01\/BACI4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/","url":"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/","name":"Redefiniraj ljubezen. Z digitalno kampanjo Baci. - Bold group","isPartOf":{"@id":"https:\/\/boldgroup.agency\/#website"},"datePublished":"2024-01-31T12:54:10+00:00","dateModified":"2024-01-31T12:54:11+00:00","breadcrumb":{"@id":"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/boldgroup.agency\/sl\/projekti\/redefiniraj-ljubezen-z-digitalno-kampanjo-baci\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Projekti","item":"https:\/\/boldgroup.agency\/projects\/"},{"@type":"ListItem","position":2,"name":"Redefiniraj ljubezen. Z digitalno kampanjo Baci."}]},{"@type":"WebSite","@id":"https:\/\/boldgroup.agency\/#website","url":"https:\/\/boldgroup.agency\/","name":"Bold group","description":"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/boldgroup.agency\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sl-SI"}]}},"_links":{"self":[{"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/projects\/6476"}],"collection":[{"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/media\/6402"}],"wp:attachment":[{"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/media?parent=6476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/categories?post=6476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/tags?post=6476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}