{"id":6151,"date":"2023-12-04T08:01:11","date_gmt":"2023-12-04T08:01:11","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=6151"},"modified":"2024-01-19T06:46:39","modified_gmt":"2024-01-19T06:46:39","slug":"barcaffe-sporocilo-za-rozaoktober-ki-se-te-resnicno-dotakne","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/barcaffe-sporocilo-za-rozaoktober-ki-se-te-resnicno-dotakne\/","title":{"rendered":"Barcaff\u00e8: sporo\u010dilo za #rozaoktober, ki se te resni\u010dno dotakne"},"content":{"rendered":"\n<p class=\"text-big\"><strong>Barcaff\u00e8<\/strong> je \u017ee tradicionalni podpornik meseca ozave\u0161\u010danja o raku na dojkah. Tokrat smo \u017eeleli vodilno znamko kave v Sloveniji na dru\u017ebenih omre\u017ejih potisniti onkraj okvirjev. Zgolj sporo\u010dilo o ro\u017enati barvi embala\u017ee ne bi bilo dovolj, prav tako ne klasi\u010den oglas.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Zato smo do komuniciranja pomembnosti samopregledovanja pristopili na sve\u017e na\u010din. \u00bbUmetnost samopregledovanja\u00ab smo prikazali skozi proces ro\u010dne izdelave unikatnih porcelanastih skodelic za kavo. Te simbolizirajo krhkost zdravja, ro\u017enata barva pa je barva meseca oktobra.<\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/barcaffe-kv-video.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Za Instagram smo zasnovali serijo treh Reelov. Ta sestavi sporo\u010dilo o pomembnosti natan\u010dnega samopregledovanja, statistiko obolenj in simboli\u010dno senco dvoma iz katere naj stopi gledalka.<\/p>\n\n\n\n<p>Umetnica je v prvem videu z dlanmi skrbno mesila kiparsko maso in ne\u017eno oblikovala skodelice \u2013 postopek, ki smo ga premi\u0161ljeno \u00bbkoreografirali\u00ab tako, da je ponazarjal postopek samopregledovanja dojke.&nbsp;&nbsp;<\/p>\n\n\n\n<p><br>V naslednjem videu smo izpostavili, da ro\u010dno izdelane porcelanske skodelice niso popolne, vendar so lepe, unikatne in vredne skrbi prav zaradi svojih nepopolnosti. Tej simbolni razli\u010dnosti dojk je rahlo \u00bbpikantnost\u00ab dodal \u0161e pomenljiv odtis kavnega zrna na dnu skodelice.<\/p>\n\n\n\n<p>Zaklju\u010dni Reel je prikazal sledenje sencam, ki jih me\u010dejo skodelice kave. Ta del serije je neposredno ozave\u0161\u010dal, kako in zakaj se samopregledovati. Besedilo je spodbujalo gledalke, naj spremljajo poteze senc (prikazane z rokami umetnice) in spoznajo gibe, ki bi jih moral vklju\u010devati vsak mese\u010dni samopregled. Statistiko o raku dojk smo vklju\u010dili kot dodaten opomin, da bolezen ne izbira, lahko pa njene posledice zmanj\u0161amo s pravo\u010dasnim odkrivanjem.<\/p>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/12\/boldgroup-Case-Study-2-cover-670x670px-1.png\" src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/barcafe-video-1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/barcafe-video-2.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/boldgroup.agency\/uploaded\/videos\/barcafe-video-3.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Edinstvena kombinacija umetni\u0161kega pristopa, subtilne simbolike in empati\u010dnega ozave\u0161\u010danja o zdravju dojk je privabila pozornost (in v\u0161e\u010dke) sledilcev. Kampanja je uspe\u0161no pove\u010dala zavedanje o pomenu samopregleda ter spodbudila sledilke k vklju\u010ditvi teh preprostih korakov v svojo dnevno rutino. Nenazadnje, nekajminutna skrb zase se ne kon\u010da pri u\u017eivanju v kavi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcaff\u00e8 je \u017ee tradicionalni podpornik meseca ozave\u0161\u010danja o raku na dojkah. Tokrat smo \u017eeleli vodilno znamko kave v Sloveniji na dru\u017ebenih omre\u017ejih potisniti onkraj okvirjev. Zgolj sporo\u010dilo o ro\u017enati barvi [&hellip;]<\/p>\n","protected":false},"featured_media":6152,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[64],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barcaff\u00e8: sporo\u010dilo za #rozaoktober, ki se te resni\u010dno dotakne - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/barcaffe-sporocilo-za-rozaoktober-ki-se-te-resnicno-dotakne\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barcaff\u00e8: sporo\u010dilo za #rozaoktober, ki se te resni\u010dno dotakne - Bold group\" \/>\n<meta property=\"og:description\" content=\"Barcaff\u00e8 je \u017ee tradicionalni podpornik meseca ozave\u0161\u010danja o raku na dojkah. Tokrat smo \u017eeleli vodilno znamko kave v Sloveniji na dru\u017ebenih omre\u017ejih potisniti onkraj okvirjev. 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