{"id":5515,"date":"2023-10-17T12:42:36","date_gmt":"2023-10-17T12:42:36","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=5515"},"modified":"2023-10-17T14:45:18","modified_gmt":"2023-10-17T14:45:18","slug":"ne-se-ena-zaposlitvena-kampanja","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/ne-se-ena-zaposlitvena-kampanja\/","title":{"rendered":"Ne \u0161e ena zaposlitvena kampanja"},"content":{"rendered":"\n<h3 class=\"wp-block-heading desktop-only\">Izziv:<\/h3>\n\n\n\n<p>Merkur Zavarovalnica je \u017eelela pove\u010dati svojo ekipo agentov za tr\u017eenje, ki bi lahko u\u010dinkovito predstavljali njihove zavarovalne produkte in pove\u010dali prodajo.&nbsp;<\/p>\n\n\n\n<p>Kako privabiti ne le novih zaposlenih, ampak posameznike, ki so pripravljeni razmi\u0161ljati druga\u010de?<\/p>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"400\" data-id=\"5541\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/AGENTI-1200x1200-MZ-AGENT-1200x1200-1.png\" alt=\"\" class=\"wp-image-5541\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/AGENTI-1200x1200-MZ-AGENT-1200x1200-1.png 400w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/AGENTI-1200x1200-MZ-AGENT-1200x1200-1-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"400\" data-id=\"5544\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/AGENTI-1200x1200-MZ-AGENT-1200x1200-2.png\" alt=\"\" class=\"wp-image-5544\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/AGENTI-1200x1200-MZ-AGENT-1200x1200-2.png 400w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/AGENTI-1200x1200-MZ-AGENT-1200x1200-2-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"400\" data-id=\"5547\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/MZ-AGENT-1200x1200-3-1.png\" alt=\"\" class=\"wp-image-5547\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/MZ-AGENT-1200x1200-3-1.png 400w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/MZ-AGENT-1200x1200-3-1-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"400\" data-id=\"5550\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/MZ-AGENT-1200x1200-4-1.png\" alt=\"\" class=\"wp-image-5550\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/MZ-AGENT-1200x1200-4-1.png 400w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/MZ-AGENT-1200x1200-4-1-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Re\u0161itev:<\/h3>\n\n\n\n<p>Namesto tradicionalnih oglasov na zaposlitvenih portalih smo se odlo\u010dili, da bomo iskali posameznike, ki izstopajo po svoji strasti, ambicijah in sposobnostih. Za to smo morali razmi\u0161ljati inovativno in izven okvirjev. Razvili smo koncept \u2018\u2019Agentov za prihodnost\u2019\u2019.<\/p>\n\n\n\n<p>Ta koncept je privabil posameznike, ki niso le iskali slu\u017ebe, ampak so \u017eeleli postati del prihodnosti zavarovalnice. Z osredoto\u010denostjo na &#8220;agente prihodnosti&#8221; smo omogo\u010dili potencialnim kandidatom, da so se videli kot soustvarjalci prihodnjih izzivov in uspehov Merkur zavarovalnice. Kampanja je tako postala magnet za tiste, ki so pripravljeni misliti izven okvirjev in si \u017eelijo delati v okolju, ki cenijo inovacije ter sve\u017e pristop. Pritegnili smo pozornost kompetentnih ljudi.<\/p>\n\n\n\n<p>Naredili smo premik iz tradicionalnih platform za ogla\u0161evanje prostih delovnih mest in ljudi rekrutirali reko platforme Meta v obliki stati\u010dnih in video oglasov.<\/p>\n\n\n\n<div style=\"height:7rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/Carousel-02-Spela-Skaper-Thumbnail.jpg\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/Carousel-02-Spela-Skaper.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/Carousel-03-Dejan-Pacnik-Thumbnail.jpg\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/Carousel-03-Dejan-Pacnik.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/Carousel-04-Lavra-Koren-Thumbnail.jpg\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/10\/Carousel-04-Lavra-Koren.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cilj prijav v manj kot enem mesecu prese\u017een za 785%.<\/h3>\n\n\n\n<p>V manj kot enem mesecu je Merkur zavarovalnica prejela kar 177 prijav na delovno mesto &#8220;Agent Prihodnosti&#8221;, kar je skoraj 9x ve\u010d od zastavljenega cilja dvajsetih prijav. Zaradi izjemnega odziva in kakovostnih prijav se je kampanja zaklju\u010dila prej, kot je bilo pri\u010dakovano in je bila stro\u0161kovno zelo u\u010dinkovita. Poleg prihrankov pa smo naro\u010dniku omogo\u010dili tudi izpostavljenost.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Izziv: Merkur Zavarovalnica je \u017eelela pove\u010dati svojo ekipo agentov za tr\u017eenje, ki bi lahko u\u010dinkovito predstavljali njihove zavarovalne produkte in pove\u010dali prodajo.&nbsp; Kako privabiti ne le novih zaposlenih, ampak posameznike, [&hellip;]<\/p>\n","protected":false},"featured_media":5518,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ne \u0161e ena zaposlitvena kampanja - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/ne-se-ena-zaposlitvena-kampanja\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ne \u0161e ena zaposlitvena kampanja - Bold group\" \/>\n<meta property=\"og:description\" content=\"Izziv: Merkur Zavarovalnica je \u017eelela pove\u010dati svojo ekipo agentov za tr\u017eenje, ki bi lahko u\u010dinkovito predstavljali njihove zavarovalne produkte in pove\u010dali prodajo.&nbsp; 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