{"id":5276,"date":"2023-09-27T12:37:47","date_gmt":"2023-09-27T12:37:47","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=5276"},"modified":"2023-09-27T13:42:12","modified_gmt":"2023-09-27T13:42:12","slug":"studija-primera-ob-kateri-boste-zeleli-zaplesati","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/studija-primera-ob-kateri-boste-zeleli-zaplesati\/","title":{"rendered":"\u0160tudija primera, ob kateri boste \u017eeleli zaplesati"},"content":{"rendered":"\n<h3 class=\"wp-block-heading desktop-only\">Izziv: Kako ljudi pripraviti do plesa?<\/h3>\n\n\n\n<p>Blagovna znamka JBL se je soo\u010dala z nizko vpletenostjo sledilcev na svojem TikTok profilu. Z minimalno interakcijo in nizkim \u0161tevilom ogledov je bilo o\u010ditno, da vsebina ni bila primerna za ciljno ob\u010dinstvo.<\/p>\n\n\n\n<p>Prepoznali smo dva klju\u010dna izziva:<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>nizka anga\u017eiranost sledilcev&nbsp;<\/li>\n\n\n\n<li>in nizko \u0161tevilo ogledov.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Vsebina ni bila dovolj privla\u010dna in ni sledila trendom, da bi pritegnila sledilce, kaj \u0161ele, da bi jih pripravila nadeti si plesne \u010develj\u010dke in se prepustiti ritmom. Blagovna znamka JBL s svojo prisotnostjo na platformi TikTok tako ni zmogla izbolj\u0161ati odnosa na relaciji med blagovno znamko in uporabnikom.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Re\u0161itev<\/h3>\n\n\n\n<p>Izzivov smo se lotili strate\u0161ko in temeljito. Ker se morajo vrednote znamke in podro\u010dja komuniciranja prekrivati, smo v roke smo vzeli JBL-ov priro\u010dnik za uporabo znamke, si zavrteli brainstorming seznam predvajanja in nastop na platformi za\u010drtali znova. Vsebino smo nato razdelili v tri sklope:<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li><strong>Kultura gibanja in plesa<\/strong>: Univerzalen jezik glasbe skozi ples. Blagovno znamko JBL smo tako pribli\u017eali \u017eivahnemu svetu plesa in gibanja.&nbsp;<\/li>\n\n\n\n<li><strong>Zabavna vsebina<\/strong>: Obdr\u017eali smo mladosten in igriv nastop ter naslavljali hipne trende.&nbsp;<\/li>\n\n\n\n<li><strong>Humanizacija produktov JBL<\/strong>: Izdelkom JBL smo nadeli obraze. Izkoristili smo \u0161iroko ponudbo trendovskih mo\u017enosti, ki jih ponuja platforma. Zvo\u010dniki JBL so tako dobili o\u010di, usta in u\u0161esa ter delili svoja razmi\u0161ljanja.<\/li>\n<\/ul>\n\n\n\n<p>Odlo\u010dili smo se za precej drzno potezo. Klasi\u010dne vplivne\u017ee smo nadomestili z uveljavljenimi plesalci iz&nbsp; regije, ki druga\u010de niso vplivne\u017ei. Na ta na\u010din smo vsebine obrnili na glavo, jim vdahnili iskrenost in se \u0161e bolj pribli\u017eali ciljni skupini navdu\u0161encev nad plesom in glasbo. Dodatno smo pripravljene scenarije in video vsebine prenesli na <a href=\"https:\/\/www.916hub.com\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">posebno platformo<\/a>, ki tako produkcijski ekipi kot naro\u010dnikom omogo\u010da enostaven in pregleden nadzor nad vsebinami in stanjem projekta. Naro\u010dnik je s pomo\u010djo platformo tesno vpet v celotno dogajanje.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/cover-1.png\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/06_sept-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/cover-2.png\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/06_sept-2.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/cover-3.png\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/06_sept-3.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/cover-4.png\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/Untitled-1.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Na\u0161a strategija je prinesla nekaj zavidljivih rezultatov:<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>\u0160tevilo sledilcev na TikToku se je <strong>pove\u010dalo za 105 %.<\/strong><\/li>\n\n\n\n<li>\u0160tevilo ogledov video posnetkov je sko\u010dilo na <strong>674 tiso\u010d<\/strong>, kar predstavlja <strong>236,5 % pove\u010danja dosega<\/strong>.<\/li>\n\n\n\n<li>Metriki vklju\u010denosti, kot sta v\u0161e\u010dki in deljenja, sta do\u017eiveli ob\u010dutno rast, kar ka\u017ee na izbolj\u0161an sentiment do blagovne znamke.<\/li>\n\n\n\n<li>Na\u0161a najuspe\u0161nej\u0161a objava je <strong>dosegla neverjetnih 226,6 tiso\u010d posameznikov<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Katerih plesnih korakov smo se nau\u010dili?<\/h3>\n\n\n\n<p>Strate\u0161ko na\u010drtovanje je odigralo klju\u010dno vlogo pri uspehu tega projekta. Tu je pet klju\u010dnih ugotovitev:<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li><strong>Segmentacija ob\u010dinstva<\/strong>: Razumevanje raznolikih interesov in preferenc ob\u010dinstva je klju\u010dno za pripravo primernih vsebin.<\/li>\n\n\n\n<li><strong>Sodelovanje z ambasadorji in vplivne\u017ei:<\/strong> Brand fit je pomembnej\u0161i od \u0161tevilskih matrik. Mediji z vrednotami, sorodnimi tistim, ki jih ima va\u0161a blagovna znamka, bodo v komunikacijo vnesli avtenti\u010dnost in se bolje odrezali v odnosu do gledalcev.<\/li>\n\n\n\n<li><strong>Diverzifikacija vsebine<\/strong>: Jasno opredeljeni vsebinski sklopi in raznolikost vsebine zagotovijo dostop do \u0161ir\u0161ega ob\u010dinstva in pove\u010dajo zanimanje za vsebine.<\/li>\n\n\n\n<li><strong>Pripovedovanje zgodb in humanizacija produktov<\/strong>: Po\u010dlove\u010denje produktov sledilce zabava, hkrati pa lahko spodbudi globljo emocionalno povezavo z blagovno znamko in produkti.<\/li>\n\n\n\n<li><strong>Redno spremljanje analitike in sprejemanje odlo\u010ditev na podlagi rezultatov<\/strong>: Redna analiza kazalnikov uspe\u0161nosti omogo\u010da agilno prilagajanje spremembam. S takim pristopom lahko v komunikaciji odgovorimo na hipne situacije in trende v okolju.<\/li>\n\n\n\n<li><strong>Vpletenost naro\u010dnika in pregledna komunikacija je klju\u010dna. <\/strong>Platforma <a href=\"https:\/\/www.916hub.com\/\">produkcijskega studia 916 HUB<\/a> nam je omogo\u010dila bolj\u0161i pregled nad vsebinami, hitrej\u0161e potrjevanje in posledi\u010dno razbremenjenost produkcijske ekipe pri ustvarjalnih izzivih.<\/li>\n<\/ul>\n\n\n\n<p>Z izvajanjem teh strategij in prilagajanjem spreminjajo\u010demu se okolju platforme Tiktok je JBL ne le obudil svoje prisotnost, ampak tudi pove\u010dal svojo priljubljenost in prepoznavnost znotraj \u017eivahne skupnosti.<\/p>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"602\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/latoptop-big-1024x602.png\" alt=\"\" class=\"wp-image-5319\" style=\"object-fit:cover\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/latoptop-big-1024x602.png 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/latoptop-big-500x294.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/latoptop-big-768x451.png 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/09\/latoptop-big.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Platforma <\/em><strong><em>916 HUB platform<\/em><\/strong><em> je izdelek podjetja <\/em><a href=\"https:\/\/www.916hub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>916 HUB<\/em><\/a><em>.<\/em><\/figcaption><\/figure><\/div>\n\n\n<style>\n.archive-single h4 {\n   font-size: 2rem;\n    padding-bottom: 0;\n}\n\np a {\n    color: #30EFCB !important;\n    text-decoration: underline !important;\n    font-size: 1.8rem;\n}\n\n.wp-element-caption {\n    font-size: 1.4rem;\n    text-align: center;\n}\n\n.list-items a {\n  color: #30EFCB !important;\n  text-decoration: underline !important;\nfont-size: 1.8rem;\n}\n\n.wp-element-caption a {\n text-decoration: underline;\ncolor: #30EFCB\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Izziv: Kako ljudi pripraviti do plesa? Blagovna znamka JBL se je soo\u010dala z nizko vpletenostjo sledilcev na svojem TikTok profilu. Z minimalno interakcijo in nizkim \u0161tevilom ogledov je bilo o\u010ditno, [&hellip;]<\/p>\n","protected":false},"featured_media":5279,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160tudija primera, ob kateri boste \u017eeleli zaplesati - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/studija-primera-ob-kateri-boste-zeleli-zaplesati\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160tudija primera, ob kateri boste \u017eeleli zaplesati - Bold group\" \/>\n<meta property=\"og:description\" content=\"Izziv: Kako ljudi pripraviti do plesa? 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