{"id":5173,"date":"2023-08-07T09:22:13","date_gmt":"2023-08-07T09:22:13","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=5173"},"modified":"2023-08-08T08:19:55","modified_gmt":"2023-08-08T08:19:55","slug":"predstavitev-nove-aplikacije-urbana","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/predstavitev-nove-aplikacije-urbana\/","title":{"rendered":"Predstavitev nove aplikacije Urbana"},"content":{"rendered":"\n<p class=\"text-big\"><strong>Ljubljanski Potni\u0161ki Promet (LPP)<\/strong> si je prizadeval izbolj\u0161ati uporabni\u0161ko izku\u0161njo z razvojem nove aplikacije Urbana in nadgradnjo sistema enotne mestne kartice. Glavni cilj je bil ustvariti vizualne in komunikacijske elemente za u\u010dinkovito promocijo nove aplikacije, ki bi zdru\u017eevali elemente stare Urbane &#8211; kot so mestni zemljevid, logotip, digitalni zmaj in barve Urbane &#8211; v sve\u017ei in privla\u010dni preobleki.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CILJNA SKUPINA<\/h3>\n\n\n\n<p>Glavna ciljna skupina so bili obstoje\u010di uporabniki aplikacije Urbana in uporabniki javnega prevoza v Ljubljani. Preoblikovana aplikacija je ciljala na zagotavljanje bolj\u0161e uporabni\u0161ke izku\u0161nje z novimi funkcijami, namenjena pa ni bila le doma\u010dinom, temve\u010d tudi turistom in dnevnim migrantom.<\/p>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">KREATIVNA STRATEGIJA IN IZVEDBA<\/h3>\n\n\n\n<p>Z \u017eeljo po komuniciranju preprostosti in vsestranskosti aplikacije smo oblikovali slogan kampanje: &#8220;Nova Urbana, v \u017eepu Ljubljana&#8221;. Slogan spretno namiguje na priro\u010dnost pametnega telefona, medtem pa hkrati poudarja bogat nabor funkcij aplikacije.<\/p>\n\n\n\n<p>Klju\u010dni vizual kampanje predstavlja najosnovnej\u0161i element uporabe Urbane &#8211; avtobus skupaj z uporabnikom. Vendar slika presega to preprostost. S cesto in avtobusom, ki se zdi, da be\u017eita iz zaslona pametnega telefona, ki okvirja sliko, je kampanja vizualno predstavila nove dimenzije, ki jih aplikacija prina\u0161a uporabni\u0161ki izku\u0161nji.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"900\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/08\/03_Slogan-kampanje-na-ozadju.jpg\" alt=\"\" class=\"wp-image-5182\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/08\/03_Slogan-kampanje-na-ozadju.jpg 900w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/08\/03_Slogan-kampanje-na-ozadju-500x500.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/08\/03_Slogan-kampanje-na-ozadju-300x300.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/08\/03_Slogan-kampanje-na-ozadju-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"500\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/08\/bus-img-3.png\" alt=\"\" class=\"wp-image-5188\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/08\/bus-img-3.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/08\/bus-img-3-300x300.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p>Da bi uporabnike vodili skozi prehod, smo ustvaril serijo kratkih, preprostih in samorazlagalnih video vsebin, ki prikazujejo, kako uporabljati novo aplikacijo. Posnetki, posneti na ulicah Ljubljane vlivajo doma\u010dnost. Zato, da je bila snemalna izku\u0161nja \u0161e bolj avteti\u010dna, so poskrbeli zaposleni pri LPP-ju, ki so se za eno popoldne prelevili v statiste.<\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PRI\u010cAKOVANI REZULTATI<\/h3>\n\n\n\n<p>\u010ceprav kampanja traja do konca leta in trenutno niso na voljo merljivi rezultati, so prvi odzivi uporabnikov izjemno pozitivni, saj nova Urbana omogo\u010da naprednej\u0161o in enostavnej\u0161o mobilnost. V naslednjih mesecih se pri\u010dakuje \u0161e veliko komunikacijskih dejavnosti, ki bodo Urbano \u0161e bolj pribli\u017eale njenim uporabnikom.<\/p>\n\n\n\n<p>*Opomba: \u0160tudija primera bo posodobljena z rezultati in nadaljnjimi dejavnostmi, ko bodo na voljo.<\/p>\n\n\n\n<!-- default-view.php -->\n<div\n\tclass=\"ngg-galleryoverview default-view \"\n\tid=\"ngg-gallery-3e932a076c9cf6592d136d03d3e29b92-1\">\n\n\t\t<!-- Thumbnails -->\n\t\t\t\t<div id=\"ngg-image-0\" class=\"ngg-gallery-thumbnail-box ngg-4-columns\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/lpp-project\/RKPH2888.jpg\"\n               title=\"\"\n               data-src=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/lpp-project\/RKPH2888.jpg\"\n               data-thumbnail=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/lpp-project\/thumbs\/thumbs_RKPH2888.jpg\"\n               data-image-id=\"257\"\n               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class=\"ngg-gallery-thumbnail-box ngg-4-columns\" >\n\t\t\t\t        <div class=\"ngg-gallery-thumbnail\">\n            <a href=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/lpp-project\/RSPH8337.jpg\"\n               title=\"\"\n               data-src=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/lpp-project\/RSPH8337.jpg\"\n               data-thumbnail=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/lpp-project\/thumbs\/thumbs_RSPH8337.jpg\"\n               data-image-id=\"264\"\n               data-title=\"RSPH8337\"\n               data-description=\"\"\n               data-image-slug=\"rsph8337\"\n               class=\"ngg-simplelightbox\" rel=\"3e932a076c9cf6592d136d03d3e29b92\">\n                <img\n                    title=\"RSPH8337\"\n                    alt=\"RSPH8337\"\n                    src=\"https:\/\/boldgroup.agency\/wp-content\/gallery\/lpp-project\/cache\/RSPH8337.jpg-nggid03264-ngg0dyn-360x600x100-00f0w010c011r110f110r010t010.jpg\"\n              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Potni\u0161ki Promet (LPP) si je prizadeval izbolj\u0161ati uporabni\u0161ko izku\u0161njo z razvojem nove aplikacije Urbana in nadgradnjo sistema enotne mestne kartice. Glavni cilj je bil ustvariti vizualne in komunikacijske elemente [&hellip;]<\/p>\n","protected":false},"featured_media":5193,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Predstavitev nove aplikacije Urbana - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/predstavitev-nove-aplikacije-urbana\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Predstavitev nove aplikacije Urbana - Bold group\" \/>\n<meta property=\"og:description\" content=\"Ljubljanski Potni\u0161ki Promet (LPP) si je prizadeval izbolj\u0161ati uporabni\u0161ko izku\u0161njo z razvojem nove aplikacije Urbana in nadgradnjo sistema enotne mestne kartice. 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