{"id":5153,"date":"2023-07-26T13:59:12","date_gmt":"2023-07-26T13:59:12","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=5153"},"modified":"2024-01-19T06:47:40","modified_gmt":"2024-01-19T06:47:40","slug":"zavarujmo-prihodnost-cebel-trajnostno-sodelovanje","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/zavarujmo-prihodnost-cebel-trajnostno-sodelovanje\/","title":{"rendered":"\u201cZavarujmo prihodnost \u010debel\u201d: trajnostno sodelovanje"},"content":{"rendered":"\n<p class=\"text-big\"><strong><a href=\"https:\/\/www.merkur-zav.si\/\" target=\"_blank\" rel=\"noreferrer noopener\">Merkur zavarovalnica<\/a><\/strong> je aktivnosti maja 2023 posvetila junakinjam meseca: \u010debelam.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CILJNA SKUPINA<\/h3>\n\n\n\n<p>Produktna komunikacija (otro\u0161ko nezgodno zavarovanje Merkur Otroci) se je osredoto\u010dala na otroke in star\u0161e. Predstavila je nujnost varovanja \u010debel za skupno, karseda zeleno prihodnost in ponudila konkretne re\u0161itve<\/p>\n\n\n\n<p>Sekundarna ciljna skupina je bila splo\u0161na javnost, ki smo jo dosegli skozi medije.<\/p>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">KREATIVNE RE\u0160ITVE<\/h3>\n\n\n\n<p>Za aktivacijo \u00bbZavarujmo prihodnost \u010debel\u00ab se je Merkur zavarovalnica povezala s \u010cebelarsko zvezo Slovenije.<\/p>\n\n\n\n<p>Skupaj z njimi smo pripravili pou\u010dno, otrokom prilagojeno knji\u017eico nasvetov, kako za \u010debele trajnostno poskrbeti na doma\u010dem vrtu ali balkonu. Prav tako je Merkur zavarovalnica namenila sredstva za izgradnjo u\u010dnega \u010debelnjaka, ki bo vzgajal novo generacijo mladih \u010debelarjev.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"533\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/07\/bee-3.jpg\" alt=\"\" class=\"wp-image-5167\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/07\/bee-3.jpg 800w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/07\/bee-3-500x333.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/07\/bee-3-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"533\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/07\/bee-1.jpg\" alt=\"\" class=\"wp-image-5161\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/07\/bee-1.jpg 800w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/07\/bee-1-500x333.jpg 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/07\/bee-1-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Digitalno knji\u017eico nasvetov so novi in obstoje\u010di zavarovanci lahko prenesli na pristajalni spletni strani. Tam so spoznali tudi zabavne profile \u010debel, ki jih lahko podprejo skupaj z zavarovalnico.<\/p>\n\n\n\n<p>Ob zaklju\u010dku meseca je v bli\u017eini Kose\u0161kega bajerja potekal tudi dogodek za dru\u017eine, na katerem so si otroci ogledali \u010debelarsko opremo in se udele\u017eili ustvarjalnih delavnic. <\/p>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">REZULTATI<\/h3>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Uspe\u0161no aktiviranje \u00bbleadov\u00ab s knji\u017eico in Facebook oglasi.<\/li>\n\n\n\n<li>Trdnej\u0161e pozicioniranje Merkur zavarovalnice kot podjetja, usmerjenega v trajnostno prihodnost in dru\u017ebeno odgovornost.<\/li>\n\n\n\n<li>Nov u\u010dni \u010debelnjak za izobra\u017eevanje mladih \u010debelarjev in domovanje \u010debel.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio yt-video-2\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Merkur zavarovalnica - Zavarujmo prihodnost \u010debel\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aiIUERS0JpY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<style>\np a {font-size: inherit; color: #30EFCB !important;}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Merkur zavarovalnica je aktivnosti maja 2023 posvetila junakinjam meseca: \u010debelam. CILJNA SKUPINA Produktna komunikacija (otro\u0161ko nezgodno zavarovanje Merkur Otroci) se je osredoto\u010dala na otroke in star\u0161e. Predstavila je nujnost varovanja [&hellip;]<\/p>\n","protected":false},"featured_media":5160,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[64],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cZavarujmo prihodnost \u010debel\u201d: trajnostno sodelovanje - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/zavarujmo-prihodnost-cebel-trajnostno-sodelovanje\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cZavarujmo prihodnost \u010debel\u201d: trajnostno sodelovanje - Bold group\" \/>\n<meta property=\"og:description\" content=\"Merkur zavarovalnica je aktivnosti maja 2023 posvetila junakinjam meseca: \u010debelam. 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