{"id":5101,"date":"2023-06-21T12:44:28","date_gmt":"2023-06-21T12:44:28","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=5101"},"modified":"2023-07-10T13:26:45","modified_gmt":"2023-07-10T13:26:45","slug":"tiktok-kampanja-cerave-moisturize-like-a-derm","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/tiktok-kampanja-cerave-moisturize-like-a-derm\/","title":{"rendered":"TikTok kampanja \u00bbCeraVe: Moisturize Like a Derm\u00ab"},"content":{"rendered":"\n<p class=\"text-big\"><strong>CeraVe<\/strong>, priznana blagovna znamka za nego ko\u017ee, znana po svoji vla\u017eilni kremi bogati s ceramidi, hialuronsko kislino in mno\u017eico koristnih sestavin, je \u017eelela zasnovati ogla\u0161evalsko kampanjo z uporabni\u0161ko generirano vsebino (UGC), ki bi odmevala na \u0161tirih trgih &#8211; v Sloveniji, na Hrva\u0161kem, v Srbiji in Bolgariji.<\/p>\n\n\n\n<p class=\"text-big\">Kampanja je bila namenjena poudarjanju edinstvenih lastnosti in u\u010dinkovitosti njihovega izdelka ter hkrati pove\u010danju prepoznavnosti blagovne znamke. Klju\u010dno je bilo pridobiti prave TikTok vplivne\u017ee, ki bi izdelek predstavljali avtenti\u010dno. Izziv in re\u0161itev sta morala biti dovolj enostavna za \u0161iroko distribucijo in spodbujanje ustvarjanja UGC, kar vodi do ve\u010dje prepoznavnosti blagovne znamke in vpletenosti potro\u0161nikov.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Re\u0161itev<\/h3>\n\n\n\n<p class=\"text-fixer\">TikTok kampanja &#8220;<strong>CeraVe MOISTURIZE LIKE A DERM<\/strong>&#8220;, je vklju\u010devala <strong>po meri narejen filter<\/strong> \u00bbCeraVe MLAD\u00ab. Oblikovan je bil kot igra, v kateri igralci &#8216;lovijo&#8217; ceramide za zmago. Igro je spremljala prilagojena CeraVe skladba, ki je poudarjala pomen vla\u017eenja in s subtilnostjo prepletala klju\u010dne sestavine in prednosti izdelka v privla\u010dno melodijo.<\/p>\n\n\n\n<p>Da bi se igra \u010dim hitreje raz\u0161irila med uporabniki aplikacije in si zagotovila sprejetje med \u0161ir\u0161im ob\u010dinstvom, je bilo izbranih 32 vplivne\u017eev na vseh \u0161tirih ciljnih trgih. Izbrani so bili na podlagi njihovega zanimanja za nego ko\u017ee in njihovega na\u010dina, kako artikulirano izra\u017eajo pomen uporabe visokokakovostnih izdelkov.<\/p>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/06\/video-cover-cera.jpg\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/06\/Cerave-1min-1.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati<\/h3>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Filter CeRave MLAD se je uvrstil med <strong>5% najbolj uporabljenih filtrov v regiji.<\/strong><\/li>\n\n\n\n<li class=\"list-items list-items-100\">Vplivne\u017ei so z 32 vsebinami dosegli izjemnih <strong>  1.330.000 ogledov, 107.000 v\u0161e\u010dkov<\/strong>   in ve\u010d kot  <strong>1.000 komentarjev in deljenj.\u00a0<\/strong><\/li>\n\n\n\n<li class=\"list-items list-items-100\">Kampanja je dodatno spodbudila ustvarjanje <strong>ve\u010d kot 400 UGC vsebin<\/strong>  na vseh \u0161tirih trgih.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Z u\u010dinkovito uporabo vplivne\u017eev v kombinaciji z privla\u010dnim interaktivnim filtrom, ki je poudaril edinstvene prodajne to\u010dke izdelka, smo uspe\u0161no predstavili vla\u017eilno kremo CeraVe in njene prednosti.<\/p>\n\n\n\n<p>Kampanja ni samo dvignila prepoznavnosti blagovne znamke v mo\u010dno konkuren\u010dni industriji, temve\u010d prek enostavne in zabavne mo\u017enosti ustvarjanja UGC dodatno pove\u010dala pristnost in ugled blagovne znamke.<\/p>\n\n\n\n<style>\n.text-fixer strong {font-weight: bold !important; color: #fff !important;}\n.light-theme .text-fixer strong {color: #1B1B1B !important;}\nli strong {padding: 0 .5rem;}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>CeraVe, priznana blagovna znamka za nego ko\u017ee, znana po svoji vla\u017eilni kremi bogati s ceramidi, hialuronsko kislino in mno\u017eico koristnih sestavin, je \u017eelela zasnovati ogla\u0161evalsko kampanjo z uporabni\u0161ko generirano vsebino [&hellip;]<\/p>\n","protected":false},"featured_media":5104,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - 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