{"id":401,"date":"2022-03-20T13:28:33","date_gmt":"2022-03-20T13:28:33","guid":{"rendered":"http:\/\/boldgroup.agency\/?post_type=projects&#038;p=401"},"modified":"2022-03-28T13:15:45","modified_gmt":"2022-03-28T13:15:45","slug":"ga-kuhinje-spletno-oglasevanje","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/ga-kuhinje-spletno-oglasevanje\/","title":{"rendered":"GA+ kuhinje &#8211; spletno ogla\u0161evanje"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Naro\u010dnik<\/h4>\n\n\n\n<p class=\"text-big\">Blagovna znamka GA+kuhinje je v sklopu podjetja Aparati d.o.o. postavljena na trdnih temeljih dobrega, dru\u017ebeno odgovornega poslovanja, ki je v mnogih pogledih korak pred \u010dasom in konkurenco. Podjetje izstopa z visokokakovostnimi storitvami, vrhunskim svetovanjem in brezskrbnimi nakupi, ki skrbijo za zadovoljstvo zvestih strank.<\/p>\n\n\n\n<p>Po pogovoru z naro\u010dnikom smo cilje in kampanje prilagodili na na\u010din, da smo dosegli maksimalen donos, izkoristili potencial blagovne znamke ter spletne trgovine in ogla\u0161evanje obrnili v pravo smer \u2013 pove\u010dali ROAS in naro\u010dila prek spletne prodaje<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cilji ogla\u0161evanja:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<ul class=\"list-items list-items-50\"><li>Pove\u010danje zavedanja in prepoznavnosti blagovne znamke GA+KUHINJE<\/li><li>Pove\u010danje ROI z re-marketing kampanjami<\/li><li>Pove\u010danje spletne prodaje<\/li><li>Izpostavitev in vpeljava druga\u010dnih ogla\u0161evalskih pristopov<\/li><li>Zmanj\u0161ati stro\u0161ek na nakup (CPO)<\/li><li>Dvigniti povpre\u010dno vrednost nakupa (OV)<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Osredoto\u010dili smo se na tehniko delovanja oglasov, optimizacijo ogla\u0161evalskih akcij, ki dolgoro\u010dno prinese ve\u010dji donos na porabo ogla\u0161evanja (ROAS), in definiranje metrik, ki vplivajo na bolj\u0161e rezultate ter nam pomagajo pri doseganju poslovnih in prodajnih ciljev<\/p>\n\n\n\n<p>V sodelovanje smo \u0161li z realnimi pri\u010dakovanji, zato so zastavljeni cilji bili dosegljivi. Kljub temu smo krepko presegli vse zastavljene cilje in v prvem mesecu s pomo\u010djo situacije na trgu in spremembo obna\u0161anja uporabnikov dvignili ROAS na Facebooku s 7 na 43,5 in ga na Googlu podvojili s 25 na 50. Nad rezultati smo bili navdu\u0161eni, saj smo poleg pove\u010danja blagovne znamke pove\u010dali prihodke na Facebooku za 597 % in prodajo na Googlu za 287 %. Z obojestranskim zadovoljstvom smo aktivnosti na Facebooku in Googlu okrepili ter pove\u010dali vlo\u017eek v ogla\u0161evanje.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rezultati:<\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>\u010cas obiska uporabnika na strani se je podalj\u0161al&nbsp;<strong>za 25 %<\/strong><\/li><li>V povpre\u010dju pove\u010dali donos in profitabilnost&nbsp;tako na Facebooku&nbsp;<strong>(+600 %)<\/strong>&nbsp;kot tudi Googlu&nbsp;<strong>(+100 %)<\/strong><\/li><li>V povpre\u010dju pove\u010dali stopnjo konverzije<strong>&nbsp;za 36 %&nbsp;<\/strong><\/li><li>Pove\u010dali \u0161tevilo transakcij<strong>&nbsp;za 75 %<\/strong><\/li><li>Pove\u010dali vrednosti nakupa<strong>&nbsp;za 15 %&nbsp;<\/strong><\/li><li>Pove\u010dali prihodke na mese\u010dni ravni v povpre\u010dju<strong>&nbsp;za 160 %<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naro\u010dnik Blagovna znamka GA+kuhinje je v sklopu podjetja Aparati d.o.o. postavljena na trdnih temeljih dobrega, dru\u017ebeno odgovornega poslovanja, ki je v mnogih pogledih korak pred \u010dasom in konkurenco. Podjetje izstopa [&hellip;]<\/p>\n","protected":false},"featured_media":780,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GA+ kuhinje - spletno ogla\u0161evanje - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/ga-kuhinje-spletno-oglasevanje\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA+ kuhinje - spletno ogla\u0161evanje - Bold group\" \/>\n<meta property=\"og:description\" content=\"Naro\u010dnik Blagovna znamka GA+kuhinje je v sklopu podjetja Aparati d.o.o. postavljena na trdnih temeljih dobrega, dru\u017ebeno odgovornega poslovanja, ki je v mnogih pogledih korak pred \u010dasom in konkurenco. 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