{"id":397,"date":"2022-03-20T13:14:08","date_gmt":"2022-03-20T13:14:08","guid":{"rendered":"http:\/\/boldgroup.agency\/?post_type=projects&#038;p=397"},"modified":"2022-04-05T11:17:39","modified_gmt":"2022-04-05T11:17:39","slug":"domacica-izziv","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/domacica-izziv\/","title":{"rendered":"Doma\u0107ica izziv"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Cilji:<\/h4>\n\n\n\n<p>Po prvem Doma\u0107ica izzivu 2020, ki je dosegel odli\u010dne rezultate in je potekal v \u017eivo, je bil izziv narediti tekmovanje \u0161e ve\u010dje in odporno na korona ukrepe. Velik cilj blagovne znamke Doma\u0107ica je pomladitev ciljne skupine zaradi tradicionalnosti blagovne znamke. Zato smo celoten izziv postavili v digitalno okolje, vsebino pa naredili privla\u010dno mladi ciljni skupini. Ker verjamemo, da so najbolj\u0161i ambasadorji blagovne znamke njeni kupci, smo mehaniko tekmovanja prilagodili na tak na\u010din, da smo kupcem dali vsebino in mo\u017enosti, da Doma\u0107ico predstavijo v najbolj\u0161i lu\u010di.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rezultati:<\/h4>\n\n\n\n<p>Doma\u0107ica izziv 2021 je bilo tekmovanje v peki sla\u0161\u010dic z Doma\u0107ica keksi. Ustvarili smo spletno stran, na kateri smo objavljali vsebino, povezano s peko sladic in brandingom Doma\u0107ica, na isti spletni strani je v poznej\u0161ih fazah potekalo tekmovanje.<\/p>\n\n\n\n<p>Prijavljeni tekmovalci so morali za sodelovanje v izzivu v trgovini kupiti svoje najljub\u0161e Doma\u0107ica kekse in doma ustvariti ali poustvariti recept, ki je nujno vseboval Doma\u0107ica kekse. Sliko sladice in svoj recept so nalo\u017eili na spletno stran, v fazi glasovanja pa so morali poskrbeti za najbolj\u0161o promocijo svojega recepta prek digitalnih kanalov in zbrati \u010dim ve\u010d v\u0161e\u010dkov!<\/p>\n\n\n\n<p>Ker smo pri\u010dakovali veliko udele\u017eencev, smo temu primerno izbrali tudi atraktivne nagrade. Za kredibilnost izziva smo se povezali s trgovcem Mercator, kjer smo izziv ogla\u0161evali, zmagovalcem pa smo podarili Mercator bone v skupni vrednosti 3.250 \u20ac! Ker smo \u017eeleli, da imajo vsi tekmovalci enake mo\u017enosti in se potrudijo tudi za izgled receptov, smo za najbolj kreativen recept po izboru \u017eirije podelili Kitchen Aid planetarni me\u0161alnik.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-6 is-cropped gallery slick-gallery wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-block-image-active\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"933\" data-id=\"789\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-1.jpg\" alt=\"\" class=\"wp-image-789\" title=\"\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-1.jpg 700w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-1-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"933\" data-id=\"790\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-2.jpg\" alt=\"\" class=\"wp-image-790\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-2.jpg 700w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-2-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"933\" data-id=\"791\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-3.jpg\" alt=\"\" class=\"wp-image-791\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-3.jpg 700w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-3-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"933\" data-id=\"792\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-4.jpg\" alt=\"\" class=\"wp-image-792\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-4.jpg 700w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-4-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"933\" data-id=\"793\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-5.jpg\" alt=\"\" class=\"wp-image-793\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-5.jpg 700w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/domacica-5-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kreativna ideja:<\/h4>\n\n\n\n<p>Izziv je kmalu po zagonu postal viralen in presegel na\u0161a pri\u010dakovanja. V fazi glasovanja so podporniki tekmovalcev preplavili dru\u017ebena omre\u017eja z recepti sladic z Doma\u0107ica keksi.<\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li>176 prijavljenih tekmovalcev in receptov<\/li><li>Skupni doseg izziva (budget za spletno ogla\u0161evanje = 500 \u20ac): 2.172.144<\/li><li>Obisk spletne strani izziva (1 mesec) \u2013 120.000 obiskov, od tega je bilo kar 60.000 unikatnih uporabnikov<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cilji: Po prvem Doma\u0107ica izzivu 2020, ki je dosegel odli\u010dne rezultate in je potekal v \u017eivo, je bil izziv narediti tekmovanje \u0161e ve\u010dje in odporno na korona ukrepe. Velik cilj [&hellip;]<\/p>\n","protected":false},"featured_media":785,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doma\u0107ica izziv - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/domacica-izziv\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doma\u0107ica izziv - Bold group\" \/>\n<meta property=\"og:description\" content=\"Cilji: Po prvem Doma\u0107ica izzivu 2020, ki je dosegel odli\u010dne rezultate in je potekal v \u017eivo, je bil izziv narediti tekmovanje \u0161e ve\u010dje in odporno na korona ukrepe. 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