{"id":2983,"date":"2023-02-16T06:29:09","date_gmt":"2023-02-16T06:29:09","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=2983"},"modified":"2023-05-16T07:51:42","modified_gmt":"2023-05-16T07:51:42","slug":"s-con-riso","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/s-con-riso\/","title":{"rendered":"S! con riso"},"content":{"rendered":"\n<p>S! con riso je linija izdelkov za vse, ki \u017eelite dobro jesti in skrbeti za svoje dobro po\u010dutje, za vse tiste, ki ne prena\u0161ate laktoze in ste alergi\u010dni na mle\u010dne beljakovine ter morate upo\u0161tevati uravnote\u017eeno prehrano. S! con riso je linija izdelkov svetovno znane blagovne znamke Riso Scotti.<\/p>\n\n\n\n<p>Riso Scotti je z ve\u010d kot 150-letno tradicijo iz obrtnega mlina zraslo v industrijsko podjetje za predelavo ri\u017ea, iz lokalnega podjetja v evropsko skupino ri\u017ea. S\u010dasoma se ponos in zavzetost za pridelavo najbolj\u0161ega ri\u017ea nista spremenila. Podjetju je uspelo zdru\u017eiti spo\u0161tovanje izvora z inovativnostjo, ki jo zahteva trg, ter se vedno zavzemati za razvoj okusa in prehranskih navad.<\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Naro\u010dnik: Riso Scotti Slovenija<\/h4>\n\n\n\n<p>Spletna Stran https:\/\/www.risoscotti.biz\/<\/p>\n\n\n\n<p>Kreativna digitalna marketin\u0161ka kampanja<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Vsebinski marketing<\/li>\n\n\n\n<li>Vplivnostni marketing<\/li>\n\n\n\n<li>Facebook ogla\u0161evanje<\/li>\n\n\n\n<li>Instagram ogla\u0161evanje<\/li>\n\n\n\n<li>Google ogla\u0161evanje (GDN)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website_mockup2.png\" alt=\"\" class=\"wp-image-2989\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website_mockup2.png 900w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website_mockup2-300x200.png 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website_mockup2-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">Cilji in izzivi<\/h3>\n\n\n\n<p>Z enomese\u010dno digitalno kampanjo smo skupaj z naro\u010dnikom zastavili merljive in visoke cilje; \u017eelja naro\u010dnika je bila pribli\u017eati blagovno znamko S! con riso \u0161ir\u0161emu krogu naro\u010dnikov ter spodbuditi k prvemu nakupu izdelka. Digitalna kampanja je morala izhajati iz trenutne situacije ter ciljnim kupcem ponujati ve\u010d kot samo predstavitev izdelkov in prednosti, ki jih izdelki S! con riso ponujajo.<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Pove\u010danje BRAND AWARENESS in POZNAVANJE SAMIH IZDELKOV S! CON RISO<\/li>\n\n\n\n<li>Spodbujanje kon\u010dnih kupcev k PRVEMU NAKUPU IZDELKOV S! CON RISO<\/li>\n\n\n\n<li>Pove\u010dati \u00bbSOCIAL MEDIA COMMUNITY\u00ab na trenutnih dru\u017ebenih omre\u017ejih FB\/IG<\/li>\n\n\n\n<li>Kreativna digitalna kampanja z rde\u010do nitjo trenutnega \u010dasa<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group project-box is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"has-text-align-left wp-block-heading\">Kreativna digitalna marketin\u0161ka kampanja<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Brez laktoze, brez omejitev<\/p>\n\n\n\n<p class=\"has-text-align-left\">Kreativna digitalna kampanja je s sloganom \u00bbBrez laktoze, brez omejitev\u00ab iz\u017earevala duh \u010dasa ter lastnosti produktov S! con riso.<\/p>\n\n\n\n<p class=\"has-text-align-left\">V dana\u0161njih \u010dasih smo vse oblike socialnega \u017eivljenja nadomestili z virtualnimi. Pogovarjamo se na daljavo, objemamo preko emotikonov in treniramo preko ZOOM-a. Vse je mogo\u010de nadomestiti, ampak skupnih trenutkov ob hrani in pija\u010di nam ne pri\u010darata \u0161e tako velik ekran in dobra grafi\u010dna kartica. Poleg tega so brez omejitev tudi izdelki S! con riso, saj ne glede na uravnote\u017eeno in brezlaktozno sestavo ohranjajo odli\u010den in slasten okus. Za izdelke S! con riso rek \u00bbZdravo je slabega okusa\u00ab zagotovo ne dr\u017ei!<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Vsebinski marketing<\/h3>\n\n\n\n<p>Za pripravo vpadljivega, \u017eivega in pristnega video in foto materiala smo s svojo ekipo izpeljali fotografiranje v lastnem projekcijskem studiu ter na lokaciji s statisti oz. influencerji.<\/p>\n\n\n\n<p>Vsebino smo zaradi prepoznavnosti produktov razporedili v dva ve\u010dja sklopa:<\/p>\n\n\n\n<p>Izpostavitev produkta:<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Splo\u0161ne produktne objave<\/li>\n\n\n\n<li>S kom najraje delite S! con riso produkte<\/li>\n\n\n\n<li>\u00bb\u017dive produktne objave\u00ab (v vsakodnevnem okolju z ljudmi)<\/li>\n\n\n\n<li>Sezonske objave (primerne za novoletni \u010das)<\/li>\n\n\n\n<li>Recepti za izdelke S! con riso<\/li>\n<\/ul>\n\n\n\n<p>Vsebina, vezana na kampanjo: BREZ LAKTOZE IN BREZ OMEJITEV<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Treningi od doma in S! con riso produkt za hiter \u00bbsnack\u00ab<\/li>\n\n\n\n<li>Delo od doma in kako nam zdrav in brezlaktozni prigrizek polep\u0161a ure dela<\/li>\n\n\n\n<li>Ne glede na to, v kateri regiji si, lahko skupaj u\u017eivamo v okusnih S! con riso brezlaktoznih izdelkih<\/li>\n\n\n\n<li>S! con riso lahko jemo tudi po 21.00<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"750\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Mobile_posts_mocku-1.png\" alt=\"\" class=\"wp-image-2992\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Mobile_posts_mocku-1.png 1000w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Mobile_posts_mocku-1-300x225.png 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Mobile_posts_mocku-1-768x576.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"596\" height=\"525\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/project-extra-img-v2.png\" alt=\"\" class=\"wp-image-2998\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/project-extra-img-v2.png 596w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/project-extra-img-v2-300x264.png 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Za marketing z vplivne\u017ei smo se v prvi vrsti odlo\u010dili zaradi nakupnih poti uporabnikov, ki so \u010dedalje kompleksnej\u0161e, saj se uporabnik pred nakupom ne zadovolji samo z informacijami, ki mu jih ponujajo blagovne znamke, ampak jih dodatno preveri \u0161e pri znancih in (ne)znancih na spletu.<\/p>\n\n\n\n<p>Vplivne\u017ee smo izbirali glede na naravo produkta ter ciljne skupine, ki smo jim \u017eeleli produkt pribli\u017eati ter spodbuditi zaupanje.<\/p>\n\n\n\n<p>Ana \u017dontar: Izbrali smo jo, ker je njena ciljna skupina povezana predvsem s hrano, kuhanjem, sladicami; kar smo lahko povezali z izdelkom, ki smo ga promovirali.<\/p>\n\n\n\n<p>Lepa Afna: Ker smo \u017eeleli izdelek predstaviti \u010dim \u0161ir\u0161i skupini ljudi; z njo smo \u017eeleli dobiti splo\u0161en reach ter izdelek predstaviti mlaj\u0161i generaciji.<\/p>\n\n\n\n<p>Adrijana Dimec: \u0160portno aktivna in ambiciozna, kar je povezovalo \u0161port in zdravo \u017eivljenje ter produkt.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-14 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Ogla\u0161evanje na Googlu, Facebooku in Instagramu<\/strong><\/p>\n\n\n\n<p>Ker blagovna znamka nima lastne spletne strani v slovenskem jeziku, je bila celotna digitalna strategija usmerjena v prepoznavnost blagovne znamke ter pove\u010danje skupnosti na dru\u017ebenih omre\u017ejih, v drugem koraku pa spodbujanje potro\u0161nika k nakupu na produktni strani ve\u010djih slovenskih trgovcev.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"612\" height=\"515\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/project-extra-img.png\" alt=\"\" class=\"wp-image-2995\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/project-extra-img.png 612w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/project-extra-img-300x252.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:82px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group project-box is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"has-text-align-left wp-block-heading\">Kampanje<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Prvi del spletnega ogla\u0161evanja je bil namenjen predvsem prepoznavanju blagovne znamke (brand awareness), kjer smo s kreativami, ki privla\u010dijo in prezentirajo klju\u010dne lastnosti izdelka, dosegli \u010dim \u0161ir\u0161o publiko.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Za izredno uspe\u0161ne rezultate smo uporabili Youtube ogla\u0161evanje in prikazne oglase. Na dru\u017ebenih medijih smo velik poudarek namenili Facebook ogla\u0161evanju in story ogla\u0161evanju na Instagramu.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Poudarek drugega dela ogla\u0161evanja sta bili vsebina in nagradna igra, s katero smo ciljno skupino \u017eeleli vklju\u010diti v celotno kampanjo ter mese\u010dne vsebine, ki smo jih pripravili v lastnem studiu.<\/p>\n\n\n\n<p class=\"has-text-align-left\">V tretjem koraku smo kampanjo optimizirali in jo preusmerili na cilj, ki je bil prvi nakup izdelka.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati kreativne digitalne kampanje<\/h3>\n\n\n\n<p>V nagradni igri je sodelovalo ve\u010d kot 5.500 sledilcev, dosegli smo ve\u010d kot 18.000 organskega dosega.<\/p>\n\n\n\n<p>Vsota prikazov vseh oglasov ter vsebine je v enem mesecu presegla 2,2 milijona.<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>17 objav na Instagramu<\/li>\n\n\n\n<li>18 objav na Facebooku<\/li>\n\n\n\n<li>Dosegli smo ve\u010d kot 336.000 oseb na Facebooku ter ve\u010d kot 1.200.000 prikazov na Googlu<\/li>\n\n\n\n<li>Dosegli smo ve\u010d kot 39.000 ogledov videa na Googlu<\/li>\n\n\n\n<li>Dosegli smo ve\u010d kot 8.300 klikov na Google oglase in ve\u010d kot 5.000 klikov na Facebook oglase<\/li>\n\n\n\n<li>Pove\u010dali smo \u0161tevilo sledilcev na Instagramu za 1.100<\/li>\n\n\n\n<li>Pove\u010dali smo \u0161tevilo sledilcev na Facebooku za 500<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h4 class=\"has-text-align-center wp-block-heading\">Kaj o projektu meni stranka?<\/h4>\n\n\n\n<p class=\"has-text-align-center\">\u201cEkipa iz BeGlobala je znala natan\u010dno prisluhniti na\u0161im \u017eeljam in ciljem, ki jih v smo jih v digitalni kampaniji zasledovali na nivoju blagovne znamke izdelkov brez laktoze S! con riso. Klju\u010d do uspeha je bila jasno opredeljena in kreativna strategija komunikacije na razli\u010dnih digitalnih medijih ob upo\u0161tevanju tako posebne trenutne svetovne situacije. Dose\u017eeni KPI povedo, da smo z izidom digitalne kampanje bili ve\u010d kot zadovolji.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Janja Komel<\/strong>, MARKETING MANAGER<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>S! con riso je linija izdelkov za vse, ki \u017eelite dobro jesti in skrbeti za svoje dobro po\u010dutje, za vse tiste, ki ne prena\u0161ate laktoze in ste alergi\u010dni na mle\u010dne [&hellip;]<\/p>\n","protected":false},"featured_media":4984,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S! con riso - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/s-con-riso\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S! con riso - Bold group\" \/>\n<meta property=\"og:description\" content=\"S! con riso je linija izdelkov za vse, ki \u017eelite dobro jesti in skrbeti za svoje dobro po\u010dutje, za vse tiste, ki ne prena\u0161ate laktoze in ste alergi\u010dni na mle\u010dne [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldgroup.agency\/sl\/projekti\/s-con-riso\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold group\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-16T07:51:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Risso-scotti-cover-photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/s-con-riso\/\",\"url\":\"https:\/\/boldgroup.agency\/sl\/projekti\/s-con-riso\/\",\"name\":\"S! 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