{"id":2807,"date":"2023-02-20T14:30:39","date_gmt":"2023-02-20T14:30:39","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=2807"},"modified":"2023-03-09T15:13:39","modified_gmt":"2023-03-09T15:13:39","slug":"holmed-lead-generation-kampanja","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/holmed-lead-generation-kampanja\/","title":{"rendered":"Holmed \u2013 lead generation kampanja"},"content":{"rendered":"\n<p class=\"text-big\">Holmed d.o.o. je zasebna zdravstvena ordinacija medicine dela, prometa in \u0161porta, pod njenim okriljem deluje tudi hiperbari\u010dni center. Znotraj hiperbari\u010dnega centra podjetje skrbi za celosten pristop do posameznikovega zdravja. Z razumevanjem kombinacije delovanja klasi\u010dnih in alternativnih tretmajev poskrbijo za posameznikovo dobro po\u010dutje z obiskovanjem hiperbari\u010dne komore.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">CILJI<\/h3>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Postavitev pristajalne strani za zbiranje kontaktov<\/li>\n\n\n\n<li>Zbiranje kvalitetnih kontaktov za pridobivanje potencialnih strank<\/li>\n<\/ul>\n\n\n\n<p>Za uspe\u0161no postavitev digitalne strategije je bil na\u0161 glavni cilj podrobno preu\u010diti dejavnost, nakupne procese potencialnih strank ter ciljne skupine. Prav tako smo v procesu na\u010drtovanja definirali glavne cilje, funkcije pristajalne strani ter analizirali konkurenco in njihov spletni nastop.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PRISTAJALNA STRAN<\/h3>\n\n\n\n<p>Naro\u010dniku smo kreirali pristajalno stran, kjer smo podrobno predstavili hiperbari\u010dni tretma ter komu je namenjen. Ogromen poudarek na pristajalni strani smo dali izpostavljeni ponudbi 2+1 GRATIS, ki je potencialne stranke prepri\u010dala v to, da pustijo svoj kontakt in ob nakupu dveh hiperbari\u010dnih tretmajev dobijo tretjega brezpla\u010dno. S tem smo dvignili povpre\u010dno vrednost nakupa in potencialne stranke pripravili do tega, da tretmaje obiskujejo redno in ne samo prilo\u017enostno.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">FACEBOOK IN GOOGLE OGLA\u0160EVANJE&nbsp;<\/h3>\n\n\n\n<p>Kampanje so bile izvedene na platformah Facebook in Instagram, na Googlovem iskalnem in prikaznem omre\u017eju.<\/p>\n\n\n\n<p>Pri pripravi Facebook oglasov smo se osredoto\u010dili na tehniko delovanja oglasov, optimizacijo ogla\u0161evalskih akcij in definiranje metrik, ki vplivajo na bolj\u0161e rezultate ter nam pomagajo pri doseganju ciljev. Pripravili smo tudi ve\u010d razli\u010dnih kreativ in besedil, v katerih smo izpostavili te\u017eave, s katerimi se uporabniki sre\u010dujejo in bi jih lahko odpravili z obiskom hiperbari\u010dne komore.&nbsp;<\/p>\n\n\n\n<p>Na Google prikaznem omre\u017eju smo podrobno definirali ciljna in remarketing ob\u010dinstva. Poleg prikaznih oglasov smo nastavili tudi iskalne oglase, kjer smo zakupili primerne klju\u010dne besede za prikazovanje na prvih mestih v Googlovem iskalniku.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"858\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/PREDOGLED-oglasov-za-narocnika-1024x858.jpg\" alt=\"\" class=\"wp-image-2826\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/PREDOGLED-oglasov-za-narocnika-1024x858.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/PREDOGLED-oglasov-za-narocnika-300x251.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/PREDOGLED-oglasov-za-narocnika-768x644.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/PREDOGLED-oglasov-za-narocnika.jpg 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">ZADOVOLJEN NARO\u010cNIK IN USPE\u0160NA KAMPANJA<\/h3>\n\n\n\n<p>Kampanjo smo uspe\u0161no izvedli in dosegli zastavljene cilje. S kakovostnimi kontakti smo dosegli, da so bili termini za obisk hiperbari\u010dnega centra zapolnjeni. Izkazalo se je tudi, kako pomembno je konstruktivno sodelovanje z naro\u010dnikom in njihova odprtost za podane predloge.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped toni-more-padd wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" data-id=\"2814\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/01-Statika-zadihajte-na-novo-1024x1024.jpg\" alt=\"\" class=\"wp-image-2814\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/01-Statika-zadihajte-na-novo-1024x1024.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/01-Statika-zadihajte-na-novo-300x300.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/01-Statika-zadihajte-na-novo-150x150.jpg 150w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/01-Statika-zadihajte-na-novo-768x768.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/01-Statika-zadihajte-na-novo.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" data-id=\"2817\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/02-Statika-Sport-1024x1024.jpg\" alt=\"\" class=\"wp-image-2817\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/02-Statika-Sport-1024x1024.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/02-Statika-Sport-300x300.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/02-Statika-Sport-150x150.jpg 150w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/02-Statika-Sport-768x768.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/02-Statika-Sport.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" data-id=\"2820\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/04-Statika-Lepota-1024x1024.jpg\" alt=\"\" class=\"wp-image-2820\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/04-Statika-Lepota-1024x1024.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/04-Statika-Lepota-300x300.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/04-Statika-Lepota-150x150.jpg 150w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/04-Statika-Lepota-768x768.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/04-Statika-Lepota.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" data-id=\"2823\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/06-Statika-Sport-1024x1024.jpg\" alt=\"\" class=\"wp-image-2823\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/06-Statika-Sport-1024x1024.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/06-Statika-Sport-300x300.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/06-Statika-Sport-150x150.jpg 150w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/06-Statika-Sport-768x768.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/06-Statika-Sport.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style>\n.toni-more-padd {\n  margin-left: -1rem;\n  margin-right: -1rem;\n}\n\n.toni-more-padd img {\n  padding: 1rem;\n}\n\n@media (max-width: 767px) {\n\n.toni-more-padd {\n  margin-left: -.5rem;\n  margin-right: -.5rem;\n}\n.toni-more-padd img {\n  padding: .5rem;\n}\n\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Holmed d.o.o. je zasebna zdravstvena ordinacija medicine dela, prometa in \u0161porta, pod njenim okriljem deluje tudi hiperbari\u010dni center. Znotraj hiperbari\u010dnega centra podjetje skrbi za celosten pristop do posameznikovega zdravja. 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