{"id":2765,"date":"2023-02-17T14:03:57","date_gmt":"2023-02-17T14:03:57","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=2765"},"modified":"2023-05-10T09:04:43","modified_gmt":"2023-05-10T09:04:43","slug":"visit-ptuj","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/visit-ptuj\/","title":{"rendered":"Visit Ptuj"},"content":{"rendered":"\n<p>Javni zavod za turizem Ptuj je bil ustanovljen leta 2016. Gre za institucijo z naslednjimi poglavitnimi nalogami: doseganje celovite, kakovostne turisti\u010dne ponudbe, usklajevanje in povezovanje turisti\u010dnih ponudnikov, krepitev za turizem pomembnih etnolo\u0161kih, kulturnih, \u0161portnih vsebin in izkori\u0161\u010danje naravnih danosti ter promocija in spodbujanje razvoja turizma na obmo\u010dju Mestne ob\u010dine Ptuj.<\/p>\n\n\n\n<p>V nekaj letih, v lu\u010di neverjetnega uspeha na trgu in v o\u010deh ob\u010dinstva, so se njene trgovine raz\u0161irile po vsej dr\u017eavi, dokler niso dosegle prodajne mre\u017ee, ki danes \u0161teje pribli\u017eno 450 prodajaln, 300 v Italiji in 150 v tujini. Podjetje izstopa po bluzah in srajcah, znanih po kakovosti in edinstvenemu dizajnu, ki o\u010dara ob vsaki prilo\u017enosti.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Naro\u010dnik: Javni zavod za turizem Ptuj<\/h4>\n\n\n\n<p>Spletna Stran: www.visitptuj.eu<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Kreativna digitalna marketin\u0161ka kampanja na avstrijskem trgu<\/li>\n\n\n\n<li>Facebook ogla\u0161evanje<\/li>\n\n\n\n<li>Instagram ogla\u0161evanje<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website-1.png\" alt=\"\" class=\"wp-image-2771\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website-1.png 900w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website-1-300x200.png 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website-1-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">Cilji in izzivi<\/h3>\n\n\n\n<p>Digitalna kampanja je sledila dvema klju\u010dnima ciljema: dvigu prepoznavnosti in ugleda turisti\u010dne destinacije ter pove\u010danju verjetnosti izbire destinacije za jesenski oddih. Ustvariti \u017eelimo podobo mesta Ptuj kot buti\u010dne, varne in bli\u017enje destinacije za vinsko-kulinari\u010dna in termalna do\u017eivetja v bli\u017eini zgodovinskega mesta.<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Priprava akcijskega na\u010drta ogla\u0161evanja in kreativ, ki obsega uskladitev (pripravo in prevode) vseh potrebnih video in slikovnih vsebin, ki smo jih za namene ogla\u0161evanja zagotovili naro\u010dniku, opredelitev ciljnih skupin in njim prilagojenih promocijskih vsebin, razporeditev sredstev po posameznih digitalnih kanalih in postavitev \u010dasovnice ogla\u0161evanja na dru\u017ebenih omre\u017ejih Facebook in Instagram.<\/li>\n\n\n\n<li>Zakup oglasnega prostora na kanalih Facebook in Instagram, ki zajema ustrezno targetiranje in serviranje oglasov prek dru\u017ebenih omre\u017eij, sprotno merjenje, spremljanje, prilagajanje in optimizacijo ter pripravo zaklju\u010dnega poro\u010dila.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/21-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-2786\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/21-1-1024x1024.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/21-1-300x300.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/21-1-150x150.jpg 150w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/21-1-768x768.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/21-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/2-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-2774\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/2-2-1024x1024.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/2-2-300x300.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/2-2-150x150.jpg 150w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/2-2-768x768.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/2-2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">Ogla\u0161evanje na Facebooku in Instagramu<\/h3>\n\n\n\n<p>Na za\u010detku smo se osredoto\u010dili predvsem na komunikacijo, tehni\u010dne nastavitve in kreativo, ki imajo pri ogla\u0161evanju velik pomen in so klju\u010dne pri izvajanju strategije in \u017eelenih rezultatov.<\/p>\n\n\n\n<p>V drugem koraku smo kampanjo razdelili na ciljne skupine ter platformo ogla\u0161evanja. Ciljne skupine so definirane na podlagi demografskih in interesnih kriterijev:<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>mlaj\u0161a generacija (posamezniki, pari), 20\u201340 let (cilj: ozave\u0161\u010danje o destinaciji, image kampanja)<\/li>\n\n\n\n<li>srednja in starej\u0161a generacija (posamezniki, pari, dru\u017eine), 40\u201365 let (cilj: ozave\u0161\u010danje o konkretni ponudbi destinacije: vino in kulinarika + terme)<\/li>\n<\/ul>\n\n\n\n<p>Prilagojene kreative in oglase smo razdelili na platformi Facebook in Instagram ter poleg prepoznavanja destinacije usmerili optimizacijo v obisk spletne strani, kjer so ciljne skupine izvedele ve\u010d o sami ponudbi.<\/p>\n\n\n\n<p>V tretjem koraku smo se posvetili remarketing kampanjam in dodatnemu ozave\u0161\u010danju ter izobra\u017eevanju ciljnih skupin, ponudbam dodatnih mo\u017enosti za podalj\u0161anje trajanja obiska destinacije ter mo\u017enostim razvajanja.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Rezultati digitalne kampanje<\/h3>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Pripravljenih je bilo 41 kampanj in 135 adsetov<\/li>\n\n\n\n<li>Dosegli smo ve\u010d kot 929.000 oseb<\/li>\n\n\n\n<li>Skupno \u0161tevilo prikazov oglasov na Facebooku in Instagramu je bilo 2.096.725<\/li>\n\n\n\n<li>Dosegli smo ve\u010d kot 22.000 klikov na oglase<\/li>\n\n\n\n<li>Dosegli smo minimalni CPC 0,13 \u20ac na klik (avstrijski trg)<\/li>\n\n\n\n<li>\u0160tevilo prikazov story oglasov: 750.000<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Rezultati.png\" alt=\"\" class=\"wp-image-2780\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Rezultati.png 900w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Rezultati-300x200.png 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Rezultati-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:82px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group project-comment is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h4 class=\"has-text-align-center wp-block-heading\">Kaj o projektu meni stranka?<\/h4>\n\n\n\n<p class=\"has-text-align-center\">\u00bbV sodelovanju podjetjem Boldgroup nam je uspelo izvesti izredno uspe\u0161no digitalno kampanjo na avstrijskem trgu, s katero smo dosegli klju\u010dne ciljne skupine, pove\u010dali \u0161tevilo sledilcev na dru\u017ebenih omre\u017ejih in obiskovalcev spletne strani ter tako pove\u010dali prepoznavnost destinacije. Njihova izku\u0161ena ekipa se je izkazala za zelo strokovno in odzivno.\u00ab<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Katja Ertl<\/strong>, Razvoj turizma in kakovost Ptuj<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Javni zavod za turizem Ptuj je bil ustanovljen leta 2016. Gre za institucijo z naslednjimi poglavitnimi nalogami: doseganje celovite, kakovostne turisti\u010dne ponudbe, usklajevanje in povezovanje turisti\u010dnih ponudnikov, krepitev za turizem [&hellip;]<\/p>\n","protected":false},"featured_media":4944,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visit Ptuj - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/visit-ptuj\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visit Ptuj - Bold group\" \/>\n<meta property=\"og:description\" content=\"Javni zavod za turizem Ptuj je bil ustanovljen leta 2016. 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