{"id":2718,"date":"2023-02-17T12:12:11","date_gmt":"2023-02-17T12:12:11","guid":{"rendered":"https:\/\/boldgroup.agency\/?post_type=projects&#038;p=2718"},"modified":"2023-05-16T07:54:25","modified_gmt":"2023-05-16T07:54:25","slug":"rezidenca-pipanova","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/rezidenca-pipanova\/","title":{"rendered":"Rezidenca Pipanova"},"content":{"rendered":"\n<p>Z odli\u010dnim vsebinskim marketingom in spletnim ogla\u0161evanjem na kanalih, kjer se zadr\u017eujejo lastniki podjetij in odlo\u010devalci, smo podjetju Mre\u017ea Nepremi\u010dnin pomagali do prodaje enot v objektu Rezidenca Pipanova.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Naro\u010dnik: Mre\u017ea nepremi\u010dnin d.o.o.<\/h4>\n\n\n\n<p>Spletna Stran: rezidencapipanova.si<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Faceboook in Linkedin vsebine<\/li>\n\n\n\n<li>Ogla\u0161evanje na Googlu in Facebooku<\/li>\n\n\n\n<li>Specifi\u010dno targetiranje na Linkedinu<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website1-min-1.png\" alt=\"\" class=\"wp-image-2724\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website1-min-1.png 900w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website1-min-1-300x200.png 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Website1-min-1-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Cilji in izzivi<\/h3>\n\n\n\n<p>Naro\u010dnik nas je postavil pred konkreten izziv z \u017eeljo, da objekt predstavimo \u010dim ve\u010d potencialnim kupcem v sklopu B2B segmenta. Skupaj z njim smo si zastavil naslednje cilje:<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Zasnova strategije vsebinskega marketinga<\/li>\n\n\n\n<li>Redno vodenje omre\u017eij Facebook in Linkedin<\/li>\n\n\n\n<li>Z ogla\u0161evanjem dose\u010di podjetja, ki \u017eelijo investirati v nepremi\u010dnine<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/02-min.png\" alt=\"\" class=\"wp-image-2727\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/02-min.png 900w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/02-min-300x200.png 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/02-min-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/03-min.png\" alt=\"\" class=\"wp-image-2730\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/03-min.png 900w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/03-min-300x200.png 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/03-min-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Strategija vsebinskega marketinga<\/h3>\n\n\n\n<p>Pred za\u010detkom je bilo treba postaviiti strategijo, ki ji bomo sledili v sklopu vsebinskega marketinga. Natan\u010dneje, dolo\u010dili smo na\u0161o ciljno skupino, na\u010din komunikacije, ki se razlikuje od komunkacije s kon\u010dnimi kupci in dolo\u010dili tipe vsebin, s katerimi bomo pri tej ciljni publiki &nbsp; spodbudili pozornost. Postavitev strategije je bila osnova, kateri so sledile vse ostale aktivnosti v sklopu sodelovanja.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Vsebine<\/h3>\n\n\n\n<p>Skozi informative in uporabne vsebine smo s pomo\u010djo atraktvnih kreativ posku\u0161ali izpostaviti prednosti objekta, npr. da je to prvi objekt v Sloveniji, ki ni registriran kot stanovanjski objekt. Komunikacija je bila enostavna in osredoto\u010dena na dejstva, ki jih potencialni investitorji i\u0161\u010dejo. Ciljni publiki smo posku\u0161ali ponuditi \u010dimbolj\u0161i vpogled v sam objekt in enote znotraj tega, pri \u010demer nam je zelo pomagal virtualni sprehod skozi enote.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rezidenca Pipanova\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TPhrTr8a3i8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-15 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"546\" height=\"430\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/04-min-v2.png\" alt=\"\" class=\"wp-image-2741\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/04-min-v2.png 546w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/04-min-v2-300x236.png 300w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Ogla\u0161evanje<\/h3>\n\n\n\n<p>Poled tega, da smo ogla\u0161evali redne vsebine na vseh izbranih kanalih, smo postavili \u0161e samostojne prodajne kampanje. V prvem koraku smo vzpostali oglase na Google iskalni mre\u017ei in z zakupom klju\u010dnih besed, ki smo jih dolo\u010dili ob podrobni analizi trga, ciljali tiste, ki aktivno i\u0161\u010dejo nepremi\u010dnine za investicijo. Obenem smo v drugi fazi z remarketing oglasi ponovo ciljali pretekle obiskovalce spletne strani, ki so \u017ee izrazili interes. S ponovnimim ciljanem s slikovnimi oglasi smo zagotovili, da imajo potencialni kupci objekt vedno v podzavesti do trenutka, ko se bodo dolo\u010dili za investicijo, s stalnim prikazovanjem oglasov pa smo to mo\u017enost ob\u010dutno pove\u010dali.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-18 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Rezultati Facebook in Linkedin<\/h3>\n\n\n\n<p>Z rednimi objavami na dru\u017ebenim omre\u017ejih, obve\u0161\u010danjem ter ogla\u0161evanjem na izbranih kanalih Facebook, Google in Linkedin so se v pi\u010dlih dveh mesecih prodale kar 3 enote v objektu Rezidenca Pipanova. Ponosni smo, da je na\u0161 trud in rezultat opazil tudi na\u0161 naro\u010dnik, s katerim nadaljujemo sodelovanje in se \u017ee veselimo novih projektov.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/05-min.png\" alt=\"\" class=\"wp-image-2737\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/05-min.png 900w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/05-min-300x200.png 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/05-min-768x512.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:82px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h4 class=\"has-text-align-center wp-block-heading\">Kaj o projektu meni stranka?<\/h4>\n\n\n\n<p class=\"has-text-align-center\">Zelo dobro je, da delate nove objave konstatno in skrbite za sve\u017e marketing &#8211; ljudje oz. potencialne stranke vidijo, da je zadeva aktualna in &#8220;se dogaja&#8221;.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Andra\u017e Dvornik<\/strong>, Mre\u017ea nepremi\u010dnin d.o.o.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Z odli\u010dnim vsebinskim marketingom in spletnim ogla\u0161evanjem na kanalih, kjer se zadr\u017eujejo lastniki podjetij in odlo\u010devalci, smo podjetju Mre\u017ea Nepremi\u010dnin pomagali do prodaje enot v objektu Rezidenca Pipanova. Naro\u010dnik: Mre\u017ea [&hellip;]<\/p>\n","protected":false},"featured_media":4987,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rezidenca Pipanova - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/rezidenca-pipanova\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rezidenca Pipanova - Bold group\" \/>\n<meta property=\"og:description\" content=\"Z odli\u010dnim vsebinskim marketingom in spletnim ogla\u0161evanjem na kanalih, kjer se zadr\u017eujejo lastniki podjetij in odlo\u010devalci, smo podjetju Mre\u017ea Nepremi\u010dnin pomagali do prodaje enot v objektu Rezidenca Pipanova. 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