{"id":227,"date":"2022-03-23T13:00:05","date_gmt":"2022-03-23T13:00:05","guid":{"rendered":"http:\/\/boldgroup.agency\/?post_type=projects&#038;p=227"},"modified":"2022-04-05T11:15:06","modified_gmt":"2022-04-05T11:15:06","slug":"woodjoy-spletna-trgovina","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/woodjoy-spletna-trgovina\/","title":{"rendered":"Woodjoy \u2013 spletna trgovina"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Naro\u010dnik:<\/h4>\n\n\n\n<p>Woodjoy je blagovna znamka, ki ponuja pestro izbiro lesenih izdelkov za dom in \u0161iroko potro\u0161njo. Vizija in vodilo podjetja so kakovost, sodobno oblikovanje in izdelava produktov izklju\u010dno iz slovenskega lesa.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Cilji postavitve spletne trgovine:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<ul class=\"list-items list-items-50\"><li>Izpostaviti blagovno znamko Woodjoy<\/li><li>Pove\u010dati prodajo in poskrbeti za celostno ter inovativno marketin\u0161ko strategijo<\/li><li>Izbolj\u0161ati in ustvariti napredno uporabni\u0161ko izku\u0161njo \u00a0<\/li><li>Optimizirati nakupni proces<\/li><li>Pove\u010dati profitabilnost in mo\u017enost gene<\/li><li>Izbolj\u0161ati hitrost in odzivnost spletne trgovine<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Da smo si lahko ustvarili celostno strategijo spletnega nastopa, smo \u017ee z ogla\u0161evanjem dodobra spoznali blagovno znamko in strategijo prodaje. Prou\u010dili smo dejavnost, nakupne procese in ciljne skupine, hkrati pa v procesu na\u010drtovanja definirali glavne cilje, funkcije nove spletne trgovine, analizirali konkurenco in njihov spletni nastop. S pomo\u010djo izdelave t. i. \u201cbuyer person\u201d in razumevanjem njihove nakupne poti smo za\u010drtali mo\u010dno strategijo za izdelavo nove spletne trgovine.<\/p>\n\n\n\n<p>Strate\u0161ko smo pristopili do kreativne zasnove in dolo\u010dili celostno podobo ter ton. Ker spletna trgovina ni le stvar estetike, smo poleg oblike stremeli tudi k vti\u010dnikom, ki kli\u010dejo k akciji in generiranju prihodkov. Na podlagi analize smo na\u010drtovali nakupne poti in vsebino, ki spodbujajo kupce in zagotavljajo odli\u010dno uporabni\u0161ko izku\u0161njo.<\/p>\n\n\n\n<p>Z vzpostavitvijo trgovine smo poskrbeli za \u010dim ve\u010djo stopnjo avtomatizacije, hkrati pa smo s pomo\u010djo analize in statistike zagotovili, da celoten proces vklju\u010dno z nakupi in sinhronizacijo deluje hitro in nemoteno.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rezultati:<\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>\u010cas obiska uporabnika na strani se je podalj\u0161al za 45 %<\/li><li>Prihodki spletne trgovine so se pove\u010dali za 35 %<\/li><li>Stopnja obiskov ene strani se je zmanj\u0161ala za 60 % &nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naro\u010dnik: Woodjoy je blagovna znamka, ki ponuja pestro izbiro lesenih izdelkov za dom in \u0161iroko potro\u0161njo. Vizija in vodilo podjetja so kakovost, sodobno oblikovanje in izdelava produktov izklju\u010dno iz slovenskega [&hellip;]<\/p>\n","protected":false},"featured_media":323,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Woodjoy \u2013 spletna trgovina - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/woodjoy-spletna-trgovina\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Woodjoy \u2013 spletna trgovina - Bold group\" \/>\n<meta property=\"og:description\" content=\"Naro\u010dnik: Woodjoy je blagovna znamka, ki ponuja pestro izbiro lesenih izdelkov za dom in \u0161iroko potro\u0161njo. Vizija in vodilo podjetja so kakovost, sodobno oblikovanje in izdelava produktov izklju\u010dno iz slovenskega [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldgroup.agency\/sl\/projekti\/woodjoy-spletna-trgovina\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold group\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-05T11:15:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/intro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/woodjoy-spletna-trgovina\/\",\"url\":\"https:\/\/boldgroup.agency\/sl\/projekti\/woodjoy-spletna-trgovina\/\",\"name\":\"Woodjoy \u2013 spletna trgovina - Bold group\",\"isPartOf\":{\"@id\":\"https:\/\/boldgroup.agency\/#website\"},\"datePublished\":\"2022-03-23T13:00:05+00:00\",\"dateModified\":\"2022-04-05T11:15:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/woodjoy-spletna-trgovina\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boldgroup.agency\/sl\/projekti\/woodjoy-spletna-trgovina\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/woodjoy-spletna-trgovina\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Projekti\",\"item\":\"https:\/\/boldgroup.agency\/projects\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Woodjoy \u2013 spletna trgovina\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boldgroup.agency\/#website\",\"url\":\"https:\/\/boldgroup.agency\/\",\"name\":\"Bold group\",\"description\":\"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boldgroup.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sl-SI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Woodjoy \u2013 spletna trgovina - Bold group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boldgroup.agency\/sl\/projekti\/woodjoy-spletna-trgovina\/","og_locale":"sl_SI","og_type":"article","og_title":"Woodjoy \u2013 spletna trgovina - Bold group","og_description":"Naro\u010dnik: Woodjoy je blagovna znamka, ki ponuja pestro izbiro lesenih izdelkov za dom in \u0161iroko potro\u0161njo. 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