{"id":1665,"date":"2022-07-28T09:47:44","date_gmt":"2022-07-28T09:47:44","guid":{"rendered":"http:\/\/boldgroup.agency\/?post_type=projects&#038;p=1665"},"modified":"2022-08-03T06:41:08","modified_gmt":"2022-08-03T06:41:08","slug":"nagradna-igra-barcaffe-konzum","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/nagradna-igra-barcaffe-konzum\/","title":{"rendered":"Nagradna igra Barcaff\u00e8 &#038; Konzum"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Opis:<\/h4>\n\n\n\n<p>Blagovna znamka Barcaff\u00e8 je na Hrva\u0161kem v sklopu sodelovanja z lokalno \u017eivilsko trgovino Konzum nagrajevala kupce ob nakupu kateregakoli Barcaff\u00e8 izdelka. Za glavno nagrado pa je ponudila novi Renault Captur..&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kreativna ideja:<\/h4>\n\n\n\n<p>Z naro\u010dnika smo pripravili predlog krovne kreative katera se je kasneje aplicirala skozi razli\u010dne dimenzije na prodajnih mestih, kot podporo stati\u010dnim na\u010dinom ogla\u0161evanja pa smo pripravili animacijo z obrazlago in na\u010dini sodelovanja<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Izziv:<\/h4>\n\n\n\n<p>Poleg stati\u010dnih kreativ na prodajnih mestih, je bilo potrebno predstaviti prodajno mehaniko, nagrade in mo\u017enosti sodelovanja tudi preko animirane reklame ter vse skupaj smiselno in jasno predstaviti publiki in kupcem v 12 sekundni animaciji na zabaven in zapomnljiv na\u010din.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Izvedba:<\/h4>\n\n\n\n<p>Po oblikovanju in tisku celotnega POS materiala na prodajnem mestu se je ekipa lotila oblikovanja reklame po potrjenem scenariju in skiciranih kadrih. Za v celoti ra\u010dunalni\u0161ko generirano animacijo se je uporabilo kombinacijo programov na voljo po <em>industrijskih standardih*<\/em> v povezavi z hrva\u0161ko govore\u010dim VO.<\/p>\n\n\n\n<p><br><em>Industrijski standard <\/em>= orodja Maxon, orodja Adobe Creative Cloud<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753-1024x576.jpg\" alt=\"\" class=\"wp-image-1671\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753-1024x576.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753-300x169.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753-768x432.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753-1536x864.jpg 1536w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753-1024x576.jpg\" alt=\"\" class=\"wp-image-1670\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753-1024x576.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753-300x169.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753-768x432.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753-1536x864.jpg 1536w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753-1024x576.jpg\" alt=\"\" class=\"wp-image-1675\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753-1024x576.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753-300x169.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753-768x432.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753-1536x864.jpg 1536w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube yt-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Zaigrajte Barcaff\u00e8 nagradnu igru i osvojite Renault Captur ili druge vrijedne nagrade!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yF9Wn-fQQ9s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Opis: Blagovna znamka Barcaff\u00e8 je na Hrva\u0161kem v sklopu sodelovanja z lokalno \u017eivilsko trgovino Konzum nagrajevala kupce ob nakupu kateregakoli Barcaff\u00e8 izdelka. Za glavno nagrado pa je ponudila novi Renault [&hellip;]<\/p>\n","protected":false},"featured_media":1667,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nagradna igra Barcaff\u00e8 &amp; Konzum - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/nagradna-igra-barcaffe-konzum\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nagradna igra Barcaff\u00e8 &amp; Konzum - Bold group\" \/>\n<meta property=\"og:description\" content=\"Opis: Blagovna znamka Barcaff\u00e8 je na Hrva\u0161kem v sklopu sodelovanja z lokalno \u017eivilsko trgovino Konzum nagrajevala kupce ob nakupu kateregakoli Barcaff\u00e8 izdelka. Za glavno nagrado pa je ponudila novi Renault [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldgroup.agency\/sl\/projekti\/nagradna-igra-barcaffe-konzum\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold group\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-03T06:41:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/barcaffe-kv.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/nagradna-igra-barcaffe-konzum\/\",\"url\":\"https:\/\/boldgroup.agency\/sl\/projekti\/nagradna-igra-barcaffe-konzum\/\",\"name\":\"Nagradna igra Barcaff\u00e8 & Konzum - Bold group\",\"isPartOf\":{\"@id\":\"https:\/\/boldgroup.agency\/#website\"},\"datePublished\":\"2022-07-28T09:47:44+00:00\",\"dateModified\":\"2022-08-03T06:41:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/nagradna-igra-barcaffe-konzum\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boldgroup.agency\/sl\/projekti\/nagradna-igra-barcaffe-konzum\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/nagradna-igra-barcaffe-konzum\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Projekti\",\"item\":\"https:\/\/boldgroup.agency\/projects\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nagradna igra Barcaff\u00e8 &#038; Konzum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boldgroup.agency\/#website\",\"url\":\"https:\/\/boldgroup.agency\/\",\"name\":\"Bold group\",\"description\":\"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boldgroup.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sl-SI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nagradna igra Barcaff\u00e8 & Konzum - Bold group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boldgroup.agency\/sl\/projekti\/nagradna-igra-barcaffe-konzum\/","og_locale":"sl_SI","og_type":"article","og_title":"Nagradna igra Barcaff\u00e8 & Konzum - Bold group","og_description":"Opis: Blagovna znamka Barcaff\u00e8 je na Hrva\u0161kem v sklopu sodelovanja z lokalno \u017eivilsko trgovino Konzum nagrajevala kupce ob nakupu kateregakoli Barcaff\u00e8 izdelka. 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