{"id":1650,"date":"2022-07-21T09:19:50","date_gmt":"2022-07-21T09:19:50","guid":{"rendered":"http:\/\/boldgroup.agency\/?post_type=projects&#038;p=1650"},"modified":"2022-07-21T09:20:08","modified_gmt":"2022-07-21T09:20:08","slug":"mentos-yestofresh","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/","title":{"rendered":"Mentos #yestofresh\u00a0"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Naro\u010dnik:&nbsp;<\/h4>\n\n\n\n<p>Legendarni bonbon\u010dki so si v \u017eelji po ohranjanju sve\u017eine ne le v ustih in \u017eelod\u010dkih zvestih kupcev, ampak tudi na socialnih omre\u017ejih za\u017eeleli kampanjo na platformi, ki je tako kot druge regije nevihtno zajela tudi na\u0161o. V nadaljevanju vam predstavljamo zabavno TikTok kampanjo za Mentos bonbone.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cilji kampanje:&nbsp;<\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>Izpostavitev blagovne znamke Mentos&nbsp;<\/li><li>Graditi skupnost na dru\u017ebenem omre\u017eju TikTok&nbsp;<\/li><li>Pozicionirati Mentos bonbone kot vrhunski izdelek za mlaj\u0161o ciljno publko&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kreativna ideja: #yestofresh&nbsp;<\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>Za igrivo in \u00bbsve\u017eo\u00ab komunikacijo smo zbrali pisano ekipo slovenskih TikTokerjev.<\/li><li>Samo za potrebe kampanje smo izdelali posebno analogno \u00bbma\u0161ino\u00ab, ki je slu\u017eila kot generator naklju\u010dnih izzivov.<\/li><li>\u202fPrav slednji so bili klju\u010den vezni element, ki je klasi\u010dno komunikacijo premaknil stopni\u010dko vi\u0161je. Tako je bil vsak naslednji Tik Tok video nekaj povsem novega, a hkrati je imel rde\u010do nit. Ustvarili smo mini Mentos nanizanko.<\/li><li>Vplivne\u017ei so med seboj tekmovali in sledilci so bili aktivni gledalci, ki so izbirali ter navijali za svoje favorite. Tako so tudi sodelovali v \u017erebu za celoletno zalogo okusnih Mentos bonbonov.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h4 class=\"wp-block-heading\">Rezultati:<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>1. \u0160tevilo sledilcev \u2013 Cilj: 5.000 <\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li><strong>Rezultat: 11.046 (221-% uspe\u0161nost)<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>2. Doseg kampanje \u2013 Cilj: 600.000&nbsp;<\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li><strong>Rezultat: 850.625 (142-% uspe\u0161nost)<\/strong><\/li><li><strong>Povpre\u010den doseg na objavo: 60.759<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>3. \u0160tevilo v\u0161e\u010dkov \u2013 Cilj: 50.000<\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li><strong>Rezultat: 103.572 (203-% uspe\u0161nost)<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>4. \u0160tevilo komentarjev \u2013 Cilj: 350<\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li><strong>Rezultat: 1.377 (393-% uspe\u0161nost)<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>5. \u202f\u0160tevilo delitev \u2013 Cilj: 150<\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li><strong>Rezultat: 158 (105-% uspe\u0161nost)<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mentos.si\/video\/6965890004300107014\" data-video-id=\"6965890004300107014\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@mentos.si\" href=\"https:\/\/www.tiktok.com\/@mentos.si\" rel=\"noopener\">@mentos.si<\/a> Kdo bo prvi spustil \u017eeton v Mentos TikTok izziv ma\u0161ino? \ud83d\ude01  <a title=\"yestofresh\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/yestofresh\" rel=\"noopener\">#yestofresh<\/a>  <a title=\"mentossi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mentossi\" rel=\"noopener\">#mentosSi<\/a> <a target=\"_blank\" title=\"\u266c body x toxic mashup - jerry\u2019s mashups\" href=\"https:\/\/www.tiktok.com\/music\/body-x-toxic-mashup-6962836543308434181\" rel=\"noopener\">\u266c body x toxic mashup &#8211; jerry\u2019s mashups<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mentos.si\/video\/6966592447287774470\" data-video-id=\"6966592447287774470\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@mentos.si\" href=\"https:\/\/www.tiktok.com\/@mentos.si\" rel=\"noopener\">@mentos.si<\/a> Katera barva ti je najljub\u0161a? \ud83d\ude01 <a title=\"yestofresh\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/yestofresh\" rel=\"noopener\">#yestofresh<\/a> <a title=\"mentossi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mentossi\" rel=\"noopener\">#mentosSi<\/a> <a target=\"_blank\" title=\"\u266c Steven Universe - L.Dre\" href=\"https:\/\/www.tiktok.com\/music\/Steven-Universe-6795585271782967298\" rel=\"noopener\">\u266c Steven Universe &#8211; L.Dre<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mentos.si\/video\/6971084681525726470\" data-video-id=\"6971084681525726470\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@mentos.si\" href=\"https:\/\/www.tiktok.com\/@mentos.si\" rel=\"noopener\">@mentos.si<\/a> Bravo @balantova  \ud83d\ude4c\ud83c\udffd <a title=\"yestofresh\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/yestofresh\" rel=\"noopener\">#yestofresh<\/a> <a title=\"mentossi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mentossi\" rel=\"noopener\">#mentosSi<\/a> <a target=\"_blank\" title=\"\u266c Dissolve - Absofacto\" href=\"https:\/\/www.tiktok.com\/music\/Dissolve-6704962173619144706\" rel=\"noopener\">\u266c Dissolve &#8211; Absofacto<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Naro\u010dnik:&nbsp; Legendarni bonbon\u010dki so si v \u017eelji po ohranjanju sve\u017eine ne le v ustih in \u017eelod\u010dkih zvestih kupcev, ampak tudi na socialnih omre\u017ejih za\u017eeleli kampanjo na platformi, ki je tako [&hellip;]<\/p>\n","protected":false},"featured_media":1655,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mentos #yestofresh\u00a0 - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mentos #yestofresh\u00a0 - Bold group\" \/>\n<meta property=\"og:description\" content=\"Naro\u010dnik:&nbsp; Legendarni bonbon\u010dki so si v \u017eelji po ohranjanju sve\u017eine ne le v ustih in \u017eelod\u010dkih zvestih kupcev, ampak tudi na socialnih omre\u017ejih za\u017eeleli kampanjo na platformi, ki je tako [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold group\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-21T09:20:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/mentos-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/\",\"url\":\"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/\",\"name\":\"Mentos #yestofresh\u00a0 - Bold group\",\"isPartOf\":{\"@id\":\"https:\/\/boldgroup.agency\/#website\"},\"datePublished\":\"2022-07-21T09:19:50+00:00\",\"dateModified\":\"2022-07-21T09:20:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Projekti\",\"item\":\"https:\/\/boldgroup.agency\/projects\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mentos #yestofresh\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boldgroup.agency\/#website\",\"url\":\"https:\/\/boldgroup.agency\/\",\"name\":\"Bold group\",\"description\":\"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boldgroup.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sl-SI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mentos #yestofresh\u00a0 - Bold group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/","og_locale":"sl_SI","og_type":"article","og_title":"Mentos #yestofresh\u00a0 - Bold group","og_description":"Naro\u010dnik:&nbsp; Legendarni bonbon\u010dki so si v \u017eelji po ohranjanju sve\u017eine ne le v ustih in \u017eelod\u010dkih zvestih kupcev, ampak tudi na socialnih omre\u017ejih za\u017eeleli kampanjo na platformi, ki je tako [&hellip;]","og_url":"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/","og_site_name":"Bold group","article_modified_time":"2022-07-21T09:20:08+00:00","og_image":[{"width":1800,"height":837,"url":"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/mentos-v2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/","url":"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/","name":"Mentos #yestofresh\u00a0 - Bold group","isPartOf":{"@id":"https:\/\/boldgroup.agency\/#website"},"datePublished":"2022-07-21T09:19:50+00:00","dateModified":"2022-07-21T09:20:08+00:00","breadcrumb":{"@id":"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/#breadcrumb"},"inLanguage":"sl-SI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/boldgroup.agency\/sl\/projekti\/mentos-yestofresh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Projekti","item":"https:\/\/boldgroup.agency\/projects\/"},{"@type":"ListItem","position":2,"name":"Mentos #yestofresh\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/boldgroup.agency\/#website","url":"https:\/\/boldgroup.agency\/","name":"Bold group","description":"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/boldgroup.agency\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"sl-SI"}]}},"_links":{"self":[{"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/projects\/1650"}],"collection":[{"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/media\/1655"}],"wp:attachment":[{"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/media?parent=1650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/categories?post=1650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boldgroup.agency\/sl\/wp-json\/wp\/v2\/tags?post=1650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}