{"id":1516,"date":"2022-07-07T12:13:53","date_gmt":"2022-07-07T12:13:53","guid":{"rendered":"http:\/\/boldgroup.agency\/?post_type=projects&#038;p=1516"},"modified":"2022-07-13T10:01:44","modified_gmt":"2022-07-13T10:01:44","slug":"green-hero","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/green-hero\/","title":{"rendered":"Green Hero"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Green&nbsp;Hero&nbsp;dogodki&nbsp;in&nbsp;aktivacije, kjer so bili cilji aktivnosti slede\u010di:<\/h4>\n\n\n\n<ul class=\"list-items list-items-50\"><li>Dvig prepoznavnosti blagovne znamke<\/li><li>Akcijski popusti<\/li><li>Aktivacije s hostesami<\/li><li>Pove\u010danje prodaje<\/li><li>Izobra\u017eevanje zainteresirane ciljne skupine o produktu<\/li><li>Nagradne igre<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"685\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/wall_koncept-1024x685.jpg\" alt=\"\" class=\"wp-image-1577\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/wall_koncept-1024x685.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/wall_koncept-300x201.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/wall_koncept-768x514.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/wall_koncept.jpg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Pripravili smo set 7 promocij&nbsp;in&nbsp;glavni dogodek v Portoro\u017eu. Promocije so bile zasnovane s pospe\u0161evanjem prodaje po celotni Sloveniji, ki so obsegale najbolj frekventne&nbsp;in&nbsp;obiskane lokacije.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ob tem smo prek digitalnih kanalov pripravili tudi kampanjo z vplivne\u017ei, kjer smo izbrali 17 influencerjev. Njihova naloga je bila:<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>1. set storyjev \u2013 RECHARGE&nbsp;in&nbsp;REBALANCE <\/strong>\u2013 predstavitev pija\u010de&nbsp;Green&nbsp;Hero&nbsp;in&nbsp;osebna izku\u0161nja \u2013 junak, ki te spremlja v vsakdanu.<\/p>\n\n\n\n<p><strong>2. REDISCOVER<\/strong> \u2013&nbsp;Green&nbsp;Hero&nbsp;pija\u010da&nbsp;je bil junak za sijajno petkovo dru\u017eenje s prijatelji, ki ga lahko do\u017eivi\u0161 tudi ti s sodelovanjem v nagradni igri&nbsp;Green&nbsp;Hero. Sodelujo\u010di v storyjih delijo objavo o nagradni igri&nbsp;Green&nbsp;Hero, ki se dogaja na IG profilu \u2013 s tem smo gradili na pove\u010danju sledilcev na socialnih omre\u017ejih.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Rezultat kampanje: ve\u010dja prepoznavnost blagovne znamke&nbsp;in&nbsp;prodaja, kot tudi ve\u010dja obiskanost dru\u017ebenih omre\u017eji&nbsp;Green&nbsp;Hero.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-6 is-cropped gallery slick-gallery wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large wp-block-image-active\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"681\" data-id=\"1523\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0771-1024x681.jpg\" alt=\"\" class=\"wp-image-1523\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0771-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0771-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0771-768x511.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0771.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"681\" data-id=\"1526\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0775-1024x681.jpg\" alt=\"\" class=\"wp-image-1526\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0775-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0775-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0775-768x511.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0775.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"798\" data-id=\"1538\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0894.jpg\" alt=\"\" class=\"wp-image-1538\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0894.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0894-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0894-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0894-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"798\" data-id=\"1541\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0979.jpg\" alt=\"\" class=\"wp-image-1541\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0979.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0979-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0979-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0979-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"798\" data-id=\"1547\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0999.jpg\" alt=\"\" class=\"wp-image-1547\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0999.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0999-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0999-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0999-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"798\" data-id=\"1550\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1230.jpg\" alt=\"\" class=\"wp-image-1550\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1230.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1230-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1230-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1230-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"798\" data-id=\"1559\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1253.jpg\" alt=\"\" class=\"wp-image-1559\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1253.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1253-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1253-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1253-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Green&nbsp;Hero&nbsp;dogodki&nbsp;in&nbsp;aktivacije, kjer so bili cilji aktivnosti slede\u010di: Dvig prepoznavnosti blagovne znamke Akcijski popusti Aktivacije s hostesami Pove\u010danje prodaje Izobra\u017eevanje zainteresirane ciljne skupine o produktu Nagradne igre Pripravili smo set 7 [&hellip;]<\/p>\n","protected":false},"featured_media":1523,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Green Hero - Bold group<\/title>\n<meta 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