{"id":1254,"date":"2022-06-28T07:11:17","date_gmt":"2022-06-28T07:11:17","guid":{"rendered":"http:\/\/boldgroup.agency\/?post_type=projects&#038;p=1254"},"modified":"2022-06-30T11:11:46","modified_gmt":"2022-06-30T11:11:46","slug":"bold-projekt-zvezda","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/bold-projekt-zvezda\/","title":{"rendered":"Bold projekt \u2013 Zvezda"},"content":{"rendered":"\n<p class=\"text-big\">Zvezdina zgodba sega vse v leto 1999, ko se je odprla prva kavarna in sla\u0161\u010di\u010darna na Wolfovi v Ljubljani, ki danes velja za ikoni\u010dno lokacijo v Ljubljani in pionirko med sla\u0161\u010dil\u010darnami ter zbirali\u0161\u010de ljubiteljev kave in sladkih malenkosti. V zaklju\u010dku leta 2020 se je blagovna znamka zna\u0161la pred razli\u010dnimi prelomnicami, med katerimi je bila tudi \u017eelja po digitalizaciji in bolj\u0161em spletnem nastopu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cilji:<\/h4>\n\n\n\n<ul class=\"list-items list-items-50\"><li>Postaviti digitalno strategijo&nbsp;<\/li><li>Graditi skupnost na dru\u017ebenih omre\u017ejih<\/li><li>Priprava promocijskega video in foto materiala<\/li><li>Dvigniti ugled blagovne znamke&nbsp;<\/li><li>Vzpostaviti novo spletno stran&nbsp;<\/li><li>Predstavitev nove fizi\u010dne lokacije<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kreativne re\u0161itve:<\/h4>\n\n\n\n<ul class=\"list-items list-items-50\"><li>Profesionalna fotografiranja izdelkov na mese\u010dni ravni, ki so navadno povezana s sezonskimi spremembami oz. mese\u010dnimi posebnostmi ponudbe.&nbsp;<\/li><li>Prvi\u010d se je resneje ustvarila produkcija iz zakulisja oz. iz Zvezdine delavnice.<\/li><li>Postavitev nove spletne strani z enostavnej\u0161im in vizualno preglednej\u0161im nakupnim procesom.&nbsp;<\/li><li>Dodan konfigurator za ustvarjanje personaliziranih \u0161katel z makroni.<\/li><li>Priprava tematskih ogla\u0161evalskih kampanj \u2013 Zvezdino ozvezdje.&nbsp;<\/li><li>Grajenje skupnosti je v celoti v domeni vsebinskega marketinga, ki je \u00bble\u00ab z uporabo lastne produkcije in besedili ustvaril dobre rezultate.&nbsp;<\/li><li>Sodelovanje le z vplivne\u017ei, ki so zvesti blagovni znamki.<\/li><li>E-mail marketing.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rezultati:<\/h4>\n\n\n\n<ul class=\"list-items list-items-50\"><li>Organski dvig sledilcev na Instagramu za 10 %.<\/li><li>Organski dvig sledilcev na Facebooku za 22 %.<\/li><li>V povpre\u010dju se je mese\u010dni organski doseg na obeh platformah dvignil za 20\u201325 %.<\/li><li>Postavitev nove spletne strani je ustvarila novo dimenzijo \u00bbonline\u00ab nakupov, kar je ustvarilo nov segment zveste publike.&nbsp;<\/li><li>Prek spletne strani smo ustvarili zvesto bazo kupcev, ki jih nagovarjamo z e-mail marketingom; njegov open rate se v povpre\u010dju nahaja med 40\u201345 %.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-6 is-cropped gallery slick-gallery wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large wp-block-image-active\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" data-id=\"1286\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/RKPH6366-1024x683.jpg\" alt=\"\" class=\"wp-image-1286\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/RKPH6366-1024x683.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/RKPH6366-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/RKPH6366-768x512.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/RKPH6366.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" data-id=\"1284\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/RKPH6151-1024x683.jpg\" alt=\"\" class=\"wp-image-1284\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/RKPH6151-1024x683.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/RKPH6151-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/RKPH6151-768x512.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/RKPH6151.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" data-id=\"1280\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/2K4C6481-1024x683.jpg\" alt=\"\" class=\"wp-image-1280\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/2K4C6481-1024x683.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/2K4C6481-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/2K4C6481-768x512.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/2K4C6481.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" data-id=\"1278\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/2K4C6165-1024x576.jpg\" alt=\"\" class=\"wp-image-1278\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/2K4C6165-1024x576.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/2K4C6165-300x169.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/2K4C6165-768x432.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/2K4C6165.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Zvezdina zgodba sega vse v leto 1999, ko se je odprla prva kavarna in sla\u0161\u010di\u010darna na Wolfovi v Ljubljani, ki danes velja za ikoni\u010dno lokacijo v Ljubljani in pionirko med [&hellip;]<\/p>\n","protected":false},"featured_media":1255,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bold projekt \u2013 Zvezda - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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