{"id":1212,"date":"2022-06-15T12:13:56","date_gmt":"2022-06-15T12:13:56","guid":{"rendered":"http:\/\/boldgroup.agency\/?post_type=projects&#038;p=1212"},"modified":"2022-06-15T12:50:11","modified_gmt":"2022-06-15T12:50:11","slug":"bold-projekt-zito","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/sl\/projekti\/bold-projekt-zito\/","title":{"rendered":"Bold projekt \u2013 \u017dito"},"content":{"rendered":"\n<p class=\"text-big\">\u017dito je eno izmed najve\u010djih prehrambenih podjetij pri nas, ki ima pod svojo streho kar 7 blagovnih znamk s \u0161irokim asortimentom. Zaradi velikega \u0161tevila blagovnih znamk in razli\u010dnih produktov smo bili postavljeni pred izziv, kako vsebinsko zapeljati \u017ditove kanale, da se pribli\u017eamo ciljnim skupinam le-teh.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"647\" height=\"1024\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen-647x1024.jpg\" alt=\"\" class=\"wp-image-1236\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen-647x1024.jpg 647w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen-190x300.jpg 190w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen-768x1215.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen-971x1536.jpg 971w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen.jpg 1080w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2rem\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:68%\">\n<h4 class=\"wp-block-heading\">Ciljna publika<\/h4>\n\n\n\n<p>Tako na Facebooku kot Instagramu vzpostavljamo enotno komunikacijsko platformo, na kateri komuniciramo z vsemi ciljnimi publikami posameznih blagovnih znamk. Ta slu\u017ei kot kanal za krovno komunikacijo, pri kateri isto\u010dasno usklajujemo briefe posameznih blagovnih znamk. Tako se pri \u017ditu prednostno komunicira asortiman kruha, pekovskih izdelkov, moke ter zamrznjenih \u017eivil in izdelkov pod imenom Natura.<\/p>\n\n\n\n<p>Pri tekstovnem delu objav izhajamo iz vpra\u0161anj, ki si jih zastavljajo \u017ditovi kupci. Nekatera od teh so, katere sestavine sestavljajo kruh, ali je priprava zamrznjenih izdelkov hitra, kaj lahko pripravijo iz Naturinih izdelkov ipd.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kreativne re\u0161itve<\/h4>\n\n\n\n<p>Na\u0161i glavni cilji s preoblikovanjem celostnega komuniciranja so bili med drugim pove\u010danje zavedanja in prepoznavnosti blagovne znamke ter pove\u010danje pripadnosti blagovnim znamkam pri vseh starostnih skupinah. Kot glavne cilje na operativni ravni smo si zadali tudi grajenje skupnosti, nudenje vsebine, ki je podprta z zanimivo zgodbo, in pove\u010danje \u0161tevila sledilcev na dru\u017ebenih omre\u017ejih.<\/p>\n\n\n\n<p>Tako je nastala \u017ditova \u0161pajza. Izhajali smo iz besede \u0161pajza, ki je povezana z izrazito pozitivno konotacijo, gre torej za prostor, kjer hranimo dobrote, asociira na hrano, pripravljeno in pridelano doma, spomni nas na kakovostne in predvsem \u00bbdoma\u010de\u00ab sestavine ter nas opominja na tradicijo, dom in dru\u017eino. To je prostor, v katerem \u017ee bivajo \u017ditovi izdelki, le da smo ga prenesli v virtualni svet.<\/p>\n\n\n\n<p>\u017ditova \u0161pajza je v marcu za\u017eivela tudi v sklopu kampanje Dro\u017enik zdru\u017euje, kjer je bil poudarek na novih izdelkih v dru\u017eini Dro\u017enik. Kampanjo smo zapeljali prek polic \u017ditove \u0161pajze, kjer smo v temu namenjen prostor implementirali video objave, nagradnih iger, pri katerih smo podelili 20 nagrad in dve glavni nagradi \u2013 dru\u017einsko vstopnico za pustolovski park Geoss, kjer se bodo po aktivnem dnevu spo\u010dili na pikniku v kro\u0161njah v dru\u017ebi \u017ditove ko\u0161are.<\/p>\n\n\n\n<p>Z uspe\u0161no zaklju\u010deno kampanjo sledimo \u017ditovi viziji in skupno zastavljeni strategiji naprej. Kaj vam bo v prihodnje postregla \u017ditova \u0161pajza, pa vam bo v virtualnem svetu povedano kmalu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-6 is-cropped gallery slick-gallery wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-block-image-active\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"618\" data-id=\"1213\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-1.jpg\" alt=\"\" class=\"wp-image-1213\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-1.jpg 800w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-1-300x232.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-1-768x593.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"534\" data-id=\"1215\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-2.jpg\" alt=\"\" class=\"wp-image-1215\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-2.jpg 800w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-2-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-2-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"667\" data-id=\"1234\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-5.jpg\" alt=\"\" class=\"wp-image-1234\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-5.jpg 1000w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-5-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-5-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"534\" data-id=\"1221\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-4.jpg\" alt=\"\" class=\"wp-image-1221\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-4.jpg 800w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-4-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-4-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u017dito je eno izmed najve\u010djih prehrambenih podjetij pri nas, ki ima pod svojo streho kar 7 blagovnih znamk s \u0161irokim asortimentom. Zaradi velikega \u0161tevila blagovnih znamk in razli\u010dnih produktov smo [&hellip;]<\/p>\n","protected":false},"featured_media":1227,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bold projekt \u2013 \u017dito - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/projekti\/bold-projekt-zito\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bold projekt \u2013 \u017dito - Bold group\" \/>\n<meta property=\"og:description\" content=\"\u017dito je eno izmed najve\u010djih prehrambenih podjetij pri nas, ki ima pod svojo streho kar 7 blagovnih znamk s \u0161irokim asortimentom. Zaradi velikega \u0161tevila blagovnih znamk in razli\u010dnih produktov smo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldgroup.agency\/sl\/projekti\/bold-projekt-zito\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold group\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T12:50:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-kv.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"963\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/bold-projekt-zito\/\",\"url\":\"https:\/\/boldgroup.agency\/sl\/projekti\/bold-projekt-zito\/\",\"name\":\"Bold projekt \u2013 \u017dito - Bold group\",\"isPartOf\":{\"@id\":\"https:\/\/boldgroup.agency\/#website\"},\"datePublished\":\"2022-06-15T12:13:56+00:00\",\"dateModified\":\"2022-06-15T12:50:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/bold-projekt-zito\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boldgroup.agency\/sl\/projekti\/bold-projekt-zito\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boldgroup.agency\/sl\/projekti\/bold-projekt-zito\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Projekti\",\"item\":\"https:\/\/boldgroup.agency\/projects\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bold projekt \u2013 \u017dito\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boldgroup.agency\/#website\",\"url\":\"https:\/\/boldgroup.agency\/\",\"name\":\"Bold group\",\"description\":\"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boldgroup.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sl-SI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bold projekt \u2013 \u017dito - Bold group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boldgroup.agency\/sl\/projekti\/bold-projekt-zito\/","og_locale":"sl_SI","og_type":"article","og_title":"Bold projekt \u2013 \u017dito - Bold group","og_description":"\u017dito je eno izmed najve\u010djih prehrambenih podjetij pri nas, ki ima pod svojo streho kar 7 blagovnih znamk s \u0161irokim asortimentom. 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