{"id":7497,"date":"2024-09-25T13:29:40","date_gmt":"2024-09-25T13:29:40","guid":{"rendered":"https:\/\/boldgroup.agency\/?p=7497"},"modified":"2024-09-26T07:12:06","modified_gmt":"2024-09-26T07:12:06","slug":"ali-tiktok-spark-adsi-v-sloveniji-delujejo-mi-smo-preverili","status":"publish","type":"post","link":"https:\/\/boldgroup.agency\/sl\/ali-tiktok-spark-adsi-v-sloveniji-delujejo-mi-smo-preverili\/","title":{"rendered":"Ali TikTok Spark adsi v Sloveniji delujejo? Mi smo preverili!"},"content":{"rendered":"\n<p>Boldovci smo raziskali novo mo\u017enost ogla\u0161evanja, ki jo ponuja TikTok \u2013 Spark Ads. Ti omogo\u010dajo promocijo \u017ee objavljenih organskih videoposnetkov, kar prina\u0161a bolj naraven ob\u010dutek ogla\u0161evanja.<br>Kako u\u010dinkoviti so torej Spark Ads? Preizkusili smo jih na lastnih vsebinah, in sicer s ciljem dose\u010di \u0161ir\u0161e ob\u010dinstvo in oceniti rezultate v primerjavi s pri\u010dakovanji.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strate\u0161ki pristop:<\/h3>\n\n\n\n<p><strong>Kreativna vsebina<\/strong>: Iz nabora videoposnetkov smo izbrali \u0161est TikTokov, ki so si bili po uspe\u0161nosti (organskem dosegu) razli\u010dni. Vsiso bili pristni, zabavni, pokazali so na\u0161e zaposlene in njihovo dinamiko. Videi niso bili specifi\u010dno ustvarjeni za dosego dolo\u010denega cilja, temve\u010d so slu\u017eili predvsem kot testiranje novo odprtega slovenskega ogla\u0161evalskega trga, da bi bolje razumeli odzive ob\u010dinstva in prilo\u017enosti za nadaljnjo rast.<\/p>\n\n\n\n<p><strong>Targetiranje<\/strong>: Kampanje nismo omejevali, saj nas je zanimalo, koga bo TikTok sam izbral za ciljno skupino.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>Opredelitev KPI-jev:<\/strong><\/p>\n\n\n\n<ul>\n<li>Meritev dosega in anga\u017eiranosti: Koliko uporabnikov bomo dosegli in koliko interakcij (lajkov, deljenj, komentarjev) bomo prejeli?<\/li>\n\n\n\n<li>Analiza CTR (Click-through rate): Kolik\u0161en odstotek uporabnikov je kliknil na oglas?<\/li>\n\n\n\n<li>Rast sledilcev: Ali smo pridobili nove sledilce na TikToku?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati:<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>PREJ<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"373\" height=\"495\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/rok-1.jpg\" alt=\"\" class=\"wp-image-7485\"\/><\/figure>\n\n\n\n<p>Ogledi: 3,938<br>V\u0161e\u010dki: 133<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>POTEM<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"373\" height=\"495\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/rok-2.jpg\" alt=\"\" class=\"wp-image-7488\"\/><\/figure>\n\n\n\n<p>Ogledi: 126,7K <br> Kliki: 1,055 <br> V\u0161e\u010dki: 2,374 <br> Obisk profila: 285 <br> Novih sledilcev: 53<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>PREJ<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"373\" height=\"495\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/eva-2.jpg\" alt=\"\" class=\"wp-image-7494\"\/><\/figure>\n\n\n\n<p>Ogledi: 14,6K<br>V\u0161e\u010dki: 179<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>POTEM<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"373\" height=\"495\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/09\/eva-1.jpg\" alt=\"\" class=\"wp-image-7491\"\/><\/figure>\n\n\n\n<p>Ogledi: 180,8K <br> Kliki: 1,723 <br> V\u0161e\u010dki: 2582 <br> Obisk profila: 958 <br> Novih sledilcev: 45<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultati<\/h3>\n\n\n\n<p>V sklopu enotedenske kampanje smo dosegli naslednje rezultate:<\/p>\n\n\n\n<ul>\n<li><strong>Skupni prikazi (Impressions)<\/strong>: 543,597<\/li>\n\n\n\n<li><strong>Kliki na ciljno stran<\/strong>: 6,194 s povpre\u010dnim <strong>CTR (Click-Through Rate)<\/strong> 1,14 %<\/li>\n\n\n\n<li><strong>Novi sledilci<\/strong>: 228<\/li>\n\n\n\n<li><strong>Novih v\u0161e\u010dkov<\/strong>: 8,687<\/li>\n\n\n\n<li><strong>Novih komentarjev<\/strong>: 51<\/li>\n\n\n\n<li><strong>Delitve vsebine<\/strong>: 48<\/li>\n\n\n\n<li><strong>Obiski profila<\/strong>: 3,141 s povpre\u010dnim <strong>CTR profilnih obiskov<\/strong> 0,58 %<\/li>\n<\/ul>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Podrobna analiza rezultatov:<\/h3>\n\n\n\n<ol>\n<li><strong>Najbolj\u0161i CTR:<\/strong>\n<ul>\n<li>Videoposnetek z vsebino &#8220;ugani slogan&#8221; je dosegel najvi\u0161ji CTR (2,30 %), kar je skoraj dvakrat ve\u010d od povpre\u010dja. Sklepamo, da zato, ker je bila vsebina bolj usmerjena v marketin\u0161ke teme, kar neposredno sovpada z na\u0161o dejavnostjo. Interaktivnost videa, kjer so gledalci sodelovali pri ugibanju slogana, je pritegnila tiste, ki jih zanimajo kreativnost in ogla\u0161evanje. Poleg tega je bil v oglasu jasno oblikovan CTA &#8220;izvedi ve\u010d&#8221;, kar je gledalce vodilo k obisku na\u0161e spletne strani.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li><strong>Novi sledilci:<\/strong>\n<ul>\n<li>Kampanja je prinesla 228 novih sledilcev, kar je za testni trg spodbuden rezultat, \u0161e posebej glede na to, da kampanja, nagovori in sporo\u010dilnost sploh niso bili usmerjeni v pridobivanje novih sledilcev.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\">\n<li><strong>Organske delitve vsebin:<\/strong>\n<ul>\n<li>V kampanji smo na \u0161estih razli\u010dnih videih dosegli 8,687 v\u0161e\u010dkov, 51 komentarjev in 48 delitev, kar ka\u017ee na izjemno anga\u017eiranost ob\u010dinstva. \u0160e bolj impresivno pa je dejstvo, da smo te rezultate dosegli <strong>z vlo\u017ekom slabih 200 \u20ac.<\/strong> To ka\u017ee, kako u\u010dinkovit je lahko TikTok Spark Ads tudi z manj\u0161im prora\u010dunom, saj je kampanja z minimalnimi stro\u0161ki uspela pritegniti \u0161iroko ob\u010dinstvo in spodbuditi visoko raven interakcije z vsebino.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Priporo\u010dila za nadaljnje kampanje:<\/h3>\n\n\n\n<p>Na podlagi rezultatov smo pridobili odli\u010den vpogled v delovanje TikTok Spark Ads na slovenskem trgu. Kampanja je pokazala, da smo tudi z obstoje\u010dimi video vsebinami, ki niso imele specifi\u010dnega sporo\u010dila in CTA-ja dosegli zelo dobre rezultate, z odli\u010dnimi metrikami, celo bolje, kot smo pri\u010dakovali.&nbsp;<\/p>\n\n\n\n<p>Vendar pa bi za prihodnje kampanje izbolj\u0161ali rezultate z <strong>natan\u010dnej\u0161im ciljanjem ob\u010dinstva<\/strong>, kar bi omogo\u010dilo \u0161e bolj\u0161e dosego specifi\u010dnih ciljev in pove\u010danje u\u010dinkovitosti oglasov.: Kot primer: izdelamo lahko TikToke, s katerimi bomo gradili na rasti sledilcev, z drugo skupino oglasov pa se usmerimo na ljudi, ki delajo v marketingu in ki jih \u017eelimo pripeljati na svojo spletno stran.<\/p>\n\n\n\n<p><\/p>\n\n\n<style>\n.blog-single-template .blog-content-text ol li ul {padding-top: 1rem !important;}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Boldovci smo raziskali novo mo\u017enost ogla\u0161evanja, ki jo ponuja TikTok \u2013 Spark Ads. Ti omogo\u010dajo promocijo \u017ee objavljenih organskih videoposnetkov, kar prina\u0161a bolj naraven ob\u010dutek ogla\u0161evanja.Kako u\u010dinkoviti so torej Spark [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[52],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ali TikTok Spark adsi v Sloveniji delujejo? 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