{"id":7079,"date":"2024-06-17T14:05:42","date_gmt":"2024-06-17T14:05:42","guid":{"rendered":"https:\/\/boldgroup.agency\/?p=7079"},"modified":"2024-06-18T07:48:28","modified_gmt":"2024-06-18T07:48:28","slug":"embalaza-podaljsek-blagovne-znamke-ki-komunicira-s-potrosnikom","status":"publish","type":"post","link":"https:\/\/boldgroup.agency\/sl\/embalaza-podaljsek-blagovne-znamke-ki-komunicira-s-potrosnikom\/","title":{"rendered":"Embala\u017ea: podalj\u0161ek blagovne znamke, ki komunicira s potro\u0161nikom"},"content":{"rendered":"\n<p>Embala\u017eo v dana\u0161njem svetu vidimo in dojemamo kot mo\u010dno komunikacijsko orodje. Kot nekaj, kar skrbno komunicira s potro\u0161nikom in mu na ta na\u010din predaja vse pomembne lastnosti produkta, kot tudi vrednote blagovne znamke. Sama rada re\u010dem, da je <strong>embala\u017ea kot \u010de\u0161nja na vrhu vsake blagovne znamke.<\/strong><\/p>\n\n\n\n<p>A embala\u017ea ima v prvi vrsti dve bolj osnovni zadol\u017eitvi. To pa sta za\u0161\u010dita produkta in njegovo definiranje.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Najprej osnove<\/h3>\n\n\n\n<p>Za\u0161\u010dita produkta je primarna vloga embala\u017ee, ki smo jo posnemali od narave. Olupki in lupine so lep primer \u201cnaravne embala\u017ee\u201d, ki \u0161\u010diti svoje jedro, ravno tako, kot embala\u017ee, ki so za\u010dele nastajati v industrijski revoluciji, \u0161\u010ditijo izdelke.&nbsp;<\/p>\n\n\n\n<p>Z razvojem dru\u017ebe, tehnologij in tr\u017eenja smo ljudje embala\u017eo za\u010deli nadgrajevati in z njeno pomo\u010djo za\u010deli ustvarjati prve blagovne znamke. V \u010dasu industrijske revolucije so bile konzerve in druge vre\u010dke ali posodice, ki so bile porisane in popisane, znak kakovosti in varnosti. Zato so ljudje, ki so si to lahko privo\u0161\u010dili, po njih bolj posegali.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"690\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/06\/blog_slika1_anja_korenc_embalaza_packagingbook.png\" alt=\"\" class=\"wp-image-7090\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/06\/blog_slika1_anja_korenc_embalaza_packagingbook.png 700w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/06\/blog_slika1_anja_korenc_embalaza_packagingbook-500x493.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"has-small-font-size\">Tole pre\u010dekirajte, priporo\u010dam.<\/p>\n\n\n\n<p><br>Tudi v dana\u0161njem \u010dasu se svet embala\u017ee spreminja in nadgrajuje. Mogo\u010de \u0161e hitreje kot v preteklosti, saj se v skladu z novimi \u017eivljenjskimi stili ustvarjajo druga\u010dni na\u010dini u\u017eivanja produktov, katerim mora zadostovati izdelek tako v makrohranilnih vrednostih, njegovi obliki, kot tudi v priro\u010dnosti same embala\u017ee.&nbsp;<\/p>\n\n\n\n<p>Tudi me\u0161anje in razvijanje izdelkov v prepletu razli\u010dnih industrij je dandanes stalnica. Tako imamo namre\u010d izdelke, v prehrambeni industriji, ki so mo\u010dno povezani s kozmeti\u010dno indutrijo, kar ka\u017ee na premike na\u0161e dru\u017ebe v druga\u010dne smeri. Predvsem za FCMG segment se mi to zdi dober korak v novo smer, saj bomo tudi na podlagi tega za\u010deli ponotranjati nove navade in si novosti vpletali v na\u0161e vsakdane. Kar je lahko odli\u010dno za na\u0161 planet, na\u0161e zdravje in razvoj dru\u017ebe kot tak\u0161ne.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Embala\u017ea in njen \u201cafter-life\u201d<\/h3>\n\n\n\n<p>Smo pa tokrat prvi\u010d v celotni zgodovini \u010dlove\u0161ke dru\u017ebe za\u010deli dajati poudarek tudi na to kaj se z embala\u017eo dogaja, ko izdelek porabimo. Tej tematiki vsi velikani namenjajo ogromno \u010dasa in denarja. \u00bbDejstvo\u00ab, da izdelki embala\u017ee sploh ne potrebujejo, je zelo neresni\u010dno. Potrebujejo <strong>pravo<\/strong> embala\u017eo. Tak\u0161no, ki bo prijazna na\u0161im \u017eivljenjskim stilom in okolju v katerem \u017eivimo. <strong>Trajnost pa bi po mojem mnenju morala biti higiena vsake blagovne znamke in to nikakor ne sme biti tudi njen USP<\/strong>. Razen, \u010de nam z izdelkom oz. embala\u017eo tak\u0161na blagovna znamka ponudi inovacijo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"701\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/06\/blog_slika2_anja_korenc_embalaza_bitchyclubrose.png\" alt=\"\" class=\"wp-image-7097\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/06\/blog_slika2_anja_korenc_embalaza_bitchyclubrose.png 700w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/06\/blog_slika2_anja_korenc_embalaza_bitchyclubrose-500x500.png 500w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2024\/06\/blog_slika2_anja_korenc_embalaza_bitchyclubrose-300x300.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Pri oblikovanju izgleda embala\u017ee moramo misliti na veliko aspektov. Ko nanjo razvrstimo vse zakonsko dolo\u010dene informacije, se za\u010dnemo ukvarjati s komunikacijskim, vizualnim in branding aspektom. <strong>Embala\u017ea je podalj\u0161ek blagovne znamke pod katero izdelek tr\u017eimo<\/strong>, zato mora njeno vizualno identiteto zelo jasno komunicirati.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Komunicirati pa mora tudi:<\/p>\n\n\n\n<ul>\n<li>cenovni razred,<\/li>\n\n\n\n<li>glavne prednosti izdelka,<\/li>\n\n\n\n<li>kateri ciljni skupini je produkt namenjen.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u010ce komunikacijo preko embala\u017ee pravilno zastavimo, bo ta na\u0161 izdelek dobro prodajala. To je eden izmed njenih pomembnej\u0161ih ciljev. Nikakor in nikoli pa se ne smemo zatakniti v miselnost, da bo edino lepa embala\u017ea dobro prodajala. Uspe\u0161no bo prodajala tista embala\u017ea, ki je komunikacijsko pravilno nastavljena. Kar potemtakem lahko pomeni, da ima <strong>tudi najgr\u0161a embala\u017ea v trgovini mo\u017enost postati bestseller.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ne pozabimo, embala\u017ea je ustrezen in kakovosten&nbsp; element blagovne znamke le takrat, ko je z izdelkom oblikovana tako,<\/p>\n\n\n\n<ul>\n<li>da govori njene vrednote,<\/li>\n\n\n\n<li>je v skladu z njeno strategijo<\/li>\n\n\n\n<li>komunicira z njenim likovnim jezikom.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Embala\u017eo v dana\u0161njem svetu vidimo in dojemamo kot mo\u010dno komunikacijsko orodje. Kot nekaj, kar skrbno komunicira s potro\u0161nikom in mu na ta na\u010din predaja vse pomembne lastnosti produkta,<\/p>\n","protected":false},"author":1,"featured_media":7082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[50],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Embala\u017ea: podalj\u0161ek blagovne znamke, ki komunicira s potro\u0161nikom - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/embalaza-podaljsek-blagovne-znamke-ki-komunicira-s-potrosnikom\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embala\u017ea: podalj\u0161ek blagovne znamke, ki komunicira s potro\u0161nikom - Bold group\" \/>\n<meta property=\"og:description\" content=\"Embala\u017eo v dana\u0161njem svetu vidimo in dojemamo kot mo\u010dno komunikacijsko orodje. 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