{"id":35,"date":"2021-02-01T13:16:50","date_gmt":"2021-02-01T13:16:50","guid":{"rendered":"http:\/\/boldgroup.agency\/?p=35"},"modified":"2022-11-24T13:38:31","modified_gmt":"2022-11-24T13:38:31","slug":"8-korakov-do-vizualno-uspesnega-oglasa","status":"publish","type":"post","link":"https:\/\/boldgroup.agency\/sl\/8-korakov-do-vizualno-uspesnega-oglasa\/","title":{"rendered":"8 korakov do vizualno uspe\u0161nega oglasa"},"content":{"rendered":"\n<p class=\"blog-author\">@ Toni Petrovi\u010d | 3. 7 2020<\/p>\n\n\n\n<p>Vse se za\u010dne, ko va\u0161 potencialni kupec brska po internetu in se morebiti zanima prav za izdelek ali storitev, ki ju ponujate. Kako z oglasnimi pasicami nastopite na Google-u, dru\u017ebenih omre\u017ejih in drugih spletnih mestih, je zelo pomembno. Gre za va\u0161 prvi vtis! Cilj je oblikovati oglase, ki bodo magnet za klike spletnih uporabnikov, preusmerjenih na va\u0161e spletno mesto, od koder jih boste naprej vodili vse do \u017eelene konverzije (<em>spletni nakupi, ve\u010danje prometa na spletni strani, pridobivanje novih leadov, \u2026<\/em>).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kaj je oglasna pasica?<\/h3>\n\n\n\n<p>Oblikovanje oglasnih bannerjev oz. spletnih pasic je ena najplodnej\u0161ih oblik tr\u017eenja. Govorimo pravzaprav o okvir\u010dkih razli\u010dnih dimenzij z ve\u010dpredstavnostno, marketin\u0161ko vsebino, ki prodaja. Vse spletne pasice imajo enako osnovno funkcijo. Ko zagledate zanimiv oglas, nanj kliknete in brskalnik vas popelje na spletno mesto ogla\u0161evalca.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Katere smernice je dobro upo\u0161tevati za odzivnej\u0161o oglasno pasico<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Preprostost je klju\u010d<\/h4>\n\n\n\n<p>Pravilo \u00bbmanj je ve\u010d\u00ab tukaj \u0161e kako dr\u017ei. Ve\u010d elementov in besedila vklju\u010dimo v kreativo, bolj se oddaljimo od bistva in bolj zmedemo morebitnega kupca. Vpra\u0161ati se moramo, kaj zares \u017eelimo sporo\u010diti in kako servirati naprej vsebino, ki ne bo konfuzna. Mogo\u010de se na prvi pogled sli\u0161i enostavno, ampak je za preprost oglasni banner potrebnega kar nekaj znanja in izku\u0161enj. V procesu nastajanja oglasnega bannerja vedno sodelujejo \u00bbogla\u0161evalci\u00ab, \u00bbvsebinci\u00ab in \u00bbgrafi\u010dni oblikovalci\u00ab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/toni-img-1.png\" alt=\"\" class=\"wp-image-592\" width=\"840\" height=\"540\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Berljiva pisava<\/h4>\n\n\n\n<p>Ne uporabljamo pisav, ki so te\u017eko berljive. Oglasi so precej manj\u0161ih dimenzij in nanje je \u010dlove\u0161ko oko pozorno le nekaj sekund. Ko pritegnemo spletnega uporabnika, mora dobiti bistvene informacije v manj kot 10-ih sekundah, zato naslove in pomembne informacije lahko poudarimo, da izstopajo. Pazimo na kontrast. Kadar je podlaga svetla, uporabimo temnej\u0161o pisavo in obratno.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vizualni elementi so dodana vrednost<\/h4>\n\n\n\n<p>Uporabite vizualne elemente, da podprete vsebinski del. Dokler nimate nekega specifi\u010dnega produkta, je ve\u010d kot dobrodo\u0161lo, da uporabite fotografije, ilustracije in videoposnetke iz stock portalov.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Animacije pritegnejo<\/h4>\n\n\n\n<p>Dinami\u010dni oglasi z animacijami so super, saj so med poplavo vseh oglasov v digitalnem svetu za \u010dlove\u0161ko oko precej bol opazni in izstopajo. Seveda moramo izbrati pravo mero animacije. Pretiravanje z raznimi efekti ni priporo\u010dljivo. Minimalizem vedno zmaga.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ko prostor dobi pomen - Primer video oglasa\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/Lnrua5JKm0E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Skladanje kreative s celostno grafi\u010dno podobo \u2013 Stilsko ujemanje<\/h4>\n\n\n\n<p>Velika ve\u010dina podjetij ima svoj CGP (celostna grafi\u010dna podoba), kjer je jasno zapisan DNK o vizualni podobi podjetja. Tej sledimo tudi pri oblikovanju spletnih pasic in skrbimo za stilsko ujemanje in s tem ohranjamo prepoznavnost blagovne znamke. V kolikor podjetje nima svojega CGP-ja, se lahko dizajn prilagodi glede na spletno mesto, kjer ob kliku na oglasni banner pristane spletni uporabnik.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Brez zavajanja<\/h4>\n\n\n\n<p>Ko nekdo klikne na na\u0161 oglas, pri\u010dakuje, da bo dobil to\u010dno to, kar je na oglasu bilo izpostavljeno. Zadnja stvar, ki jo \u017eelimo storiti je, da potencialnim strankam serviramo zavajajo\u010de informacije.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Jasen CTA<\/h4>\n\n\n\n<p>\u00bbCall to action\u00ab ali slovensko \u00bbpoziv k dejanju\u00ab je obi\u010dajno del s frazo kot je \u00bbnaro\u010di zdaj\u00ab, \u00bbprenesi katalog\u00ab, \u00bbprijavi se\u00ab, \u00bbpreveri ponudbo\u00ab \u2026 S temi frazami damo spletnim uporabnikom jasna navodila, kaj morajo storiti in kaj jih \u010daka ob preusmeritvi na na\u0161e spletno mesto. Nepogre\u0161ljiva sestavina za oglasno pasico je smerokaz, ki ga grafi\u010dno obi\u010dajno prika\u017eemo kot gumb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"200\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/CTA_prikaz_800x200_GIF.gif\" alt=\"\" class=\"wp-image-597\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Izbira primernih barv<\/h4>\n\n\n\n<p>V digitalnem marketingu ima vsaka barva svoj pomen. Barve imajo mo\u010dan vpliv na na\u0161e \u010dustvovanje in dojemanje. Znano je, da barva mo\u010dno vpliva na na\u0161e vedenje in odlo\u010ditve. To znanje je v marketingu \u017ee zelo dobro izkori\u0161\u010deno. Barva je pogosto lahko razlog, da nekdo kupi izdelek, saj je ve\u010dina kupcev osredoto\u010dena na videz in barvo izdelka.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Katere dimenzije so \u00bbtop performerji\u00ab?<\/h3>\n\n\n\n<p>Po statistiki&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/6002621\" target=\"_blank\">Google Adsense<\/a>&nbsp;se najbolje odziva naslednjih 5 dimenzij:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"719\" height=\"409\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/sizes.png\" alt=\"\" class=\"wp-image-603\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dober dizajn oglasne pasice je le tretjina celotne oglasne kampanje!<\/h3>\n\n\n\n<p>\u010cetudi smo naredili oglas po vseh smernicah, \u0161e ne pomeni, da bomo dosegli \u017eeleno konverzijo in prodali svoj izdelek ali storitev. Kako na samem za\u010detku za\u010drtamo celotno strategijo oglasne kampanje, je zelo pomembno. Za\u010detni fazi planiranja oglasov namenimo veliko pozornosti. Zadnja nepogre\u0161ljiva tretjina je landing page, kjer po kliku na oglas pristane spletni uporabnik. \u00bbPristajalna stran\u00ab mora biti smiselno sestavljena, nuditi pravo mero vsebine, ki bo obiskovalca spletnega mesta prepri\u010dala, da odda naro\u010dilo, prenese katalog, v spletnem obrazcu pusti svoje podatke, \u2026<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u010dasih je potreben A\/B preizkus<\/h3>\n\n\n\n<p>Kadar imamo ve\u010d dobrih idej in \u017eelimo \u00bbpotipati\u00ab, kateri oglas se odziva bolje in kateri slab\u0161e, ogla\u0161evalska ekipa naredi A in B test. Pomeni, da za enak produkt ali storitev naredimo dve razli\u010dni kreativi in obe preizkusimo. Tista, ki daje bolj\u0161e rezultate, s tisto nadaljujemo do konca oglasne kampanje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vse se za\u010dne, ko va\u0161 potencialni kupec brska po internetu in se morebiti zanima prav za izdelek ali storitev, ki ju ponujate. <\/p>\n","protected":false},"author":1,"featured_media":609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[55],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 korakov do vizualno uspe\u0161nega oglasa - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/8-korakov-do-vizualno-uspesnega-oglasa\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 korakov do vizualno uspe\u0161nega oglasa - 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