{"id":3117,"date":"2023-02-24T14:19:23","date_gmt":"2023-02-24T14:19:23","guid":{"rendered":"https:\/\/boldgroup.agency\/?p=3117"},"modified":"2023-08-16T12:49:26","modified_gmt":"2023-08-16T12:49:26","slug":"kako-postaviti-uspesno-lead-generation-kampanjo","status":"publish","type":"post","link":"https:\/\/boldgroup.agency\/sl\/kako-postaviti-uspesno-lead-generation-kampanjo\/","title":{"rendered":"Kako postaviti uspe\u0161no \u00bblead generation\u00ab kampanjo"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group blog-content-inner-left is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group blog-single-info blog-single-info-top is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-not-stacked-on-mobile is-layout-flex wp-container-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Kategorija<\/h4>\n\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/boldgroup.agency\/sl\/category\/marketing\/\" rel=\"tag\">Marketing<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Avtor:<\/h4>\n\n\n\n<p>Gala Vardjan<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">\u010cas branja:<\/h4>\n\n\n\n<p>5 min<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Datum<\/h4>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2023-02-24T14:19:23+00:00\">24 februarja, 2023<\/time><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top header-social desktop-only is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Blog-photo-1200x800-1-1024x683.jpg\" alt=\"\" class=\"wp-image-3118\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Blog-photo-1200x800-1-1024x683.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Blog-photo-1200x800-1-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Blog-photo-1200x800-1-768x512.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Blog-photo-1200x800-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group blog-full-content-row is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group blog-main-content is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer desktop-only\"><\/div>\n\n\n\n<p>Ste lastnik blagovne znamke in imate produkt, ki lahko re\u0161i te\u017eave va\u0161ih potencialnih strank? Se zavedate, da kljub odli\u010dnemu produktu va\u0161e poslovanje ne more dose\u010di polnega potenciala, \u010de ne dose\u017eete pravega ob\u010dinstva?<\/p>\n\n\n\n<p>Tehnika pridobivanja potencialnih strank je klju\u010dnega pomena za uspe\u0161no poslovanje. \u00bbLead generation\u00ab je metoda, ki se uporablja za pridobivanje kontaktov potencialnih strank, ki jih va\u0161 produkt ali storitev zanima.<\/p>\n\n\n\n<p>Z na\u0161im naro\u010dnikom Holmed d.o.o. smo izvedli uspe\u0161no \u00bblead generation\u00ab kampanjo, v kateri smo pridobili zastavljeno \u0161tevilo kontaktov potencialnih strank, ki so se prijavile na hiperbari\u010dni tretma. Z vami delimo vpoglede v napredne pristope v kampanjah, ki so prinesli \u017eelene rezultate.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Klju\u010dni elementi uspe\u0161ne \u00bblead generation\u00ab kampanje so:<\/strong><\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>1. Priprava t. i. Lead magneta<\/li>\n\n\n\n<li>2. Priprava digitalne strategije<\/li>\n\n\n\n<li>3. Postavitev pristajalne strani<\/li>\n\n\n\n<li>4. Priprava oglasov za prodajne kanale<\/li>\n<\/ul>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">1. Zakaj potrebujemo \u00bbLead magnet\u00ab?<\/h3>\n\n\n\n<p>Pri postavitvi \u00bblead generation\u00ab kampanje je klju\u010dnega pomena, da potencialne stranke spodbudimo k deljenju svojih osebnih podatkov. Vendar pa so potro\u0161niki postali vse bolj previdni in se ne radi odlo\u010dajo za deljenje osebnih informacij. Zato je izjemno pomembno, da ponudimo privla\u010den in koristen \u00bbLead magnet\u00ab, ki bo spodbudil stranke, da oddajo svoj kontakt.<\/p>\n\n\n\n<p>Ponavadi gre za brezpla\u010dno ponudbo, ki bo strankam prinesla dodano vrednost in jih spodbudila k vpisu v na\u0161e marketin\u0161ke baze. To lahko vklju\u010duje vse, od brezpla\u010dnih e-knjig in priro\u010dnikov do popustov, brezpla\u010dnih storitev in drugih vrst brezpla\u010dnih vsebin, ki so relevantne za va\u0161o ciljno publiko. \u010ce boste uspeli ponuditi privla\u010dno in koristno vsebino, ki bo pritegnila va\u0161o ciljno publiko, boste zagotovo uspeli pove\u010dati \u0161tevilo kvalitetnih kontaktov.<\/p>\n\n\n\n<p>Paziti moramo, da je \u00bblead magnet\u00ab, ki ga uporabimo, komplementaren s storitvijo ali produktom, ki ga \u017eelimo kasneje prodati. Druga\u010de se nam lahko zgodi, da bodo kontakti nerelevantni.<\/p>\n\n\n\n<p>Za naro\u010dnika Holmed d.o.o.&nbsp; smo oblikovali ponudbo 2+1 gratis in brezpla\u010den pregled krvne slike. S tako ponudbo smo izstopali med konkurenco in ji dodali ve\u010djo vrednost.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Priprava digitalne strategije<\/h3>\n\n\n\n<p>V na\u0161em primeru je bil glavni cilj pridobivanje kontaktov za obisk hiperbari\u010dnega tretmaja. V prvem koraku smo pripravili digitalno strategijo, kjer smo definirali in analizirali ciljno publiko in konkurenco, oblikovali persone kupcev, definirali prodajne kanale, ponudbo in cilje.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"555\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/blog-gala-1024x555.jpg\" alt=\"\" class=\"wp-image-3121\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/blog-gala-1024x555.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/blog-gala-300x163.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/blog-gala-768x416.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/blog-gala.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Priprava in postavitev pristajalne strani<\/h3>\n\n\n\n<p>Pristajalno stran je potrebno pripraviti na na\u010din, da uporabnikom olaj\u0161amo pot do informacij, ki jih i\u0161\u010dejo, hkrati pa jih motiviramo, da pustijo svoj kontakt (lead). Na\u0161 cilj je vedno, da je uporabni\u0161ka izku\u0161nja najbolj\u0161a in da uporabnika pripeljemo do iskanih informacij. Uspe\u0161na \u00bblead generation\u00ab kampanja je tista, ki zadovolji uporabnika in ga prepri\u010da, da pusti svoje podatke in opravi nakup (\u010de ne v prvem koraku, pa v fazi remarketing).<\/p>\n\n\n\n<p>Predstavljamo vam nekaj klju\u010dnih dejavnikov pri oblikovanju pristajalne strani:<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Dr\u017eite se svojega cilja<\/li>\n\n\n\n<li>Uporabljajte usmerjevalne in vizualne znake<\/li>\n\n\n\n<li>Bodite dosledni<\/li>\n\n\n\n<li>Prepri\u010dajte s svojim besedilom in ponudbo<\/li>\n\n\n\n<li>Uporabite prepri\u010dljiv poziv k unov\u010ditvi akcije (CTA)<\/li>\n\n\n\n<li>Izpostavite izjave zadovoljnih strank in dobre prakse<\/li>\n\n\n\n<li>Jasno izpostavite svojo dodano vrednost<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Snapinsta.app_1080_331134190_1104304210381201_2710108108944354174_n-1024x1024.jpg\" alt=\"\" class=\"wp-image-3124\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Snapinsta.app_1080_331134190_1104304210381201_2710108108944354174_n-1024x1024.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Snapinsta.app_1080_331134190_1104304210381201_2710108108944354174_n-300x300.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Snapinsta.app_1080_331134190_1104304210381201_2710108108944354174_n-150x150.jpg 150w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Snapinsta.app_1080_331134190_1104304210381201_2710108108944354174_n-768x768.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/Snapinsta.app_1080_331134190_1104304210381201_2710108108944354174_n.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Priprava oglasov za prodajne kanale<\/h3>\n\n\n\n<p><strong>FACEBOOK IN GOOGLE OGLA\u0160EVANJE&nbsp;<\/strong><\/p>\n\n\n\n<p>Pri pripravi oglasa za uspe\u0161no delovanje \u00bblead generation\u00ab kampanje je pomembno upo\u0161tevati nekaj klju\u010dnih dejavnikov.<\/p>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Osredoto\u010dite se na ciljno publiko: Natan\u010dno definirajte, kdo so va\u0161e idealne stranke in kak\u0161ne so njihove potrebe in \u017eelje.&nbsp;<\/li>\n\n\n\n<li>Poudarite \u00bblead magnet\u00ab: Poudarite, kaj bodo stranke prejele, \u010de oddajo svoj kontakt.<\/li>\n\n\n\n<li>Bodite jasni in jedrnati: V oglasu naj bo jasno poudarjena va\u0161a ponudba in klic k dejanju.<\/li>\n\n\n\n<li>Uporabite prave klju\u010dne besede: Uporabite klju\u010dne besede, ki so relevantne za va\u0161o ponudbo in ciljno publiko.<\/li>\n\n\n\n<li>Testirajte razli\u010dne oglase: Testirajte razli\u010dne razli\u010dice oglasov, da ugotovite, kateri so najbolj u\u010dinkoviti. Spreminjajte slikovni material, besedilo in klic k dejanju.<\/li>\n\n\n\n<li>Spremljajte u\u010dinkovitost oglasov: Analizirajte, kateri prina\u0161ajo najbolj\u0161e rezultate. Na podlagi tega optimizirajte svoje kampanje.<\/li>\n<\/ul>\n\n\n\n<p>Pri pripravi Facebook oglasov smo se osredoto\u010dili na tehniko delovanja oglasov, optimizacijo ogla\u0161evalskih akcij in definicijo metrik, ki vplivajo na bolj\u0161e rezultate ter nam pomagajo pri doseganju ciljev. Pripravili smo tudi ve\u010d razli\u010dnih kreativ in besedil \u2013 izpostavili smo tipi\u010dne te\u017eave, s katerimi se uporabniki sre\u010dujejo in bi jih z obiskom hiperbari\u010dne komore lahko odpravili.<\/p>\n\n\n\n<p>Na Google prikaznem omre\u017eju smo podrobno definirali ciljno in remarketing ob\u010dinstvo. Poleg prikaznih oglasov smo nastavili tudi iskalne oglase, kjer smo zakupili primerne klju\u010dne besede za prikazovanje na prvih mestih v Googlovem iskalniku.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"858\" src=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/PREDOGLED-oglasov-za-narocnika-1-1-1024x858.jpg\" alt=\"\" class=\"wp-image-3127\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/PREDOGLED-oglasov-za-narocnika-1-1-1024x858.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/PREDOGLED-oglasov-za-narocnika-1-1-300x251.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/PREDOGLED-oglasov-za-narocnika-1-1-768x644.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2023\/02\/PREDOGLED-oglasov-za-narocnika-1-1.jpg 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group blog-single-info blog-single-info-bottom is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-19 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-16 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Kategorija<\/h4>\n\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/boldgroup.agency\/sl\/category\/marketing\/\" rel=\"tag\">Marketing<\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Datum<\/h4>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2023-02-24T14:19:23+00:00\">24 februarja, 2023<\/time><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group blog-signature is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-23 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"350\" height=\"438\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/03\/Gala-Vardjan.jpg\" alt=\"\" class=\"wp-image-257\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h5 class=\"wp-block-heading\">Gala Vardjan<\/h5>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group blog-main-posts is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h4 class=\"blog-main-posts-title wp-block-heading\">Popularni \u010dlanki<\/h4>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-8442 post type-post status-publish format-standard has-post-thumbnail hentry category-kreativa\">\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/boldgroup.agency\/sl\/6-trendov-za-26-boldovci-napovedujemo\/\" target=\"_self\" >6 trendov za \u201926: Boldovci napovedujemo<\/a><\/h4>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Nismo vede\u017eevalci, a zdi se nam, da bo na znamke in oglase v naslednjih 12 mesecih pomembno vplivalo \u0161est klju\u010dnih premikov. Mimogrede, se tudi vi na pragu novega leta obi\u010dajno [&hellip;] <\/p><\/div>\n<\/li><li class=\"wp-block-post post-8172 post type-post status-publish format-standard has-post-thumbnail hentry category-kreativa\">\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/boldgroup.agency\/sl\/tina-na-kvadrat\/\" target=\"_self\" >Tina na kvadrat<\/a><\/h4>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Kako sva \u0161tudentki zgrabili prilo\u017enost za prve agencijske izku\u0161nje. Tina gre na dejt! Khm \u2026 frizura kul, bluza zlikana, \u0161minka namazana \u2026 a bom dovolj zanimiva, bom dovolj samozavestna \u2026 [&hellip;] <\/p><\/div>\n<\/li><li class=\"wp-block-post post-8062 post type-post status-publish format-standard has-post-thumbnail hentry category-kreativa\">\n<h4 class=\"wp-block-post-title\"><a href=\"https:\/\/boldgroup.agency\/sl\/umetna-inteligenca-meni-da-v-oglasevanju-ni-zensk\/\" target=\"_self\" >Umetna inteligenca meni, da v ogla\u0161evanju ni \u017eensk<\/a><\/h4>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Pred 8. marcem smo tri programe pozvali, da izdelajo portrete oseb na agencijskih delovnih mestih. To so rezultati. Premisa je bila enostavna: kak\u0161ne rezultate bo generirala umetna inteligenca, \u010de ji [&hellip;] <\/p><\/div>\n<\/li><\/ul><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tehnika pridobivanja potencialnih strank je klju\u010dnega pomena za uspe\u0161no poslovanje.<\/p>\n","protected":false},"author":1,"featured_media":3118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[52],"tags":[50],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kako postaviti uspe\u0161no \u00bblead generation\u00ab kampanjo - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/sl\/kako-postaviti-uspesno-lead-generation-kampanjo\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako postaviti uspe\u0161no \u00bblead generation\u00ab kampanjo - 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