Lidl Slovenia Excites at Career Fair 2023
With the goal of presenting diverse and dynamic career opportunities outside of retail storefronts, Lidl Slovenia collaborated with us in conceptualising their presence at the Ljubljana Career Fair 2023.
The challenge
Let potential employees and the general public know that Lidl Slovenia is more than just a store. Create an interesting and interactive fair stand in which various departments within the company and thus the multifaceted nature of jobs and opportunities can be presented.
Strategy and execution
The stand was designed as a unique mosaic that kindly and directly invites: “Do you miss a caring work environment? Come somewhere better!”
Three central, visually coded “zones” represented:
- warehouse: focus on logistics and storage;
- store: presentation of the retail environment;
- office: showing the backbone of the company’s headquarters.
Through these interconnected zones, visitors could make their way through the company from any end or completely in their own way (from stores into HQ, from logistics center to store, etc.).
While there, a cheerful team of recruiters additionally explained how the departments are connected, what benefits employees can expect, and how they can develop a unique career experience.
The results
With a strategic appearance, Lidl Slovenia successfully introduced themselves to many different visitors. It provided them with valuable insight into dynamic workplaces, while the company established itself as a modern and forward-looking employer – much more than a retail shop.