JBL TIKTOK

CLIENT:

JBL is an American audio company founded in 1946. Its main products are speakers and related electronics. It ranks among the most popular brands of headphones and portable speakers in Slovenia.

TARGET AUDIENCE:

By taking over the profile, we wanted to get closer to music with JBL. Thus, the JBL profile is also the only profile that is currently trying to connect its brand on TikTok with music and reach people who can actually relate to audio devices in one way or another.

CREATIVE SOLUTIONS:

We started managing the profile in March 2022. Just the way TikTok communicates, we at the JBL brand also adhere to the principle “Make TikToks, not ads”. With the content, we also wanted to respond to certain requests from followers. In this way, we see what they want and recreate certain desired pieces.

We are currently in a phase where we use content with which we want to gain followers who are actual fans of JBL devices. We also do not publish giveaways that create followers just wanting to win a contest prize given by a certain company.

RESULTS:

The current viewing numbers are good for the type of content, which is completely different starting from March, and reaching the type of people we want.

• Average views of the last 12 clips: 8,400 views
• Current follower status: 18,200 followers
• Current number of likes: 252,100 likes