iAMparty – Picnic in the City
Client:
iAM is AM Agency’s proprietary line of events. The themes of various events change with seasons. The first official Picnic in the city occurred just after 1 May, when the spring slowly starts turning into summer. Picnic in the city is a creative idea where a picnic is brought to the city center, creating a wonderful atmosphere where guests feel fantastic.
Objective of the event:
- To connect the concept with sponsors that see themselves in the story
- Create a unique atmosphere where guests feel fantastic
- Bring together all the bars on Petkovškovo nabrežje, so that they all tell one story
- Promoting the iAMparty brand and increasing its coolness factor
- Networking and fun
- Bring the picnic mentality closer to city life
Event execution:
We turned our creative idea into an event with the help of sponsors Fructal, Cockta, PPD Slovenia, Heineken, Aperol Spritz, Frangež, Pringles, Red Bull and Kaval Group.
The start of the summer on Petkovškovo nabrežje was celebrated with the Picnic in the city, which brought together the following bars and restaurants: Kavarna Cacao, Caffe pizzeria and restaurant Promenada, Petkovšek Caffe, Premier pub, Fany & Mary, restaurant Most, Lockal, Flancat and Forum Bar.
Bringing together all these bars and restaurants, we created a joint special offer with drinks and food, and we also prepared different activations linked to our sponsors, implemented branding and used drink promoters.
No social event is perfect without entertainment, so we went a step further and put up a stage in the middle of Petkovškovo nabrežje, with a sound system along the entire riverside street venue. The entertainment program included two popular Slovenian artists: DJ Kleen and singer Bianca Crnjavic with a guitarist and sax player.