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Projects

Frondi with Friends: A Campaign About Friendship

Challenge: Frondi isn’t the only waffle on the shelf. So how do we make it stand out and become the consumer’s ultimate choice? The brand was seeking a new digital […]

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Kotányi – The Perfect Mix for Every Taste

This time, we cooked and danced. And once again, it was our spice expert – Kotányi – who stirred things up. In the campaign “The Perfect Mix for Every Taste”, […]

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They see us rollin’: How LPP drove social media to viral success

Public transport isn’t usually the hottest topic on social media, but Ljubljanski potniški promet (LPP), decided to change that. Instead of dry reminders about ticket validation, bus etiquette, and common bus-situations, we drafted a radically different approach—humor, relatability, and storytelling.

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Pekočemeter 2.0 – Where is the Line Between Joking and Offending?

Jokes can lighten up the mood in conversations, but at times a “spicy” comment can truly hurt someone. This year, Bold.group and Kotányi invited experts in spicy humor—comedians Sašo Stare […]

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SkREČKA – Give luck a chance

With their new lottery ticket for the (forever) young, Loterija Slovenije also conquered TikTok and streaming platforms Many brands today are very interested in Gen Z, yet the group remains […]

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Who’s Filip, the busiest jobseeker out there?

A boldastic digital campaign for Philips brought loads of fun and great results. In June 2024, a mysterious Filip S. stood out among the most diligent candidates for a new […]

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Don’t Roast When You Post: Fighting Teen Cyberbullying with Empathy

In March 2024, our campaign for the Ministry of Digital Transformation came to life. The worrying “normality” of peer violence. Online hate speech is on the rise. More than half […]

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Giving Green Light to Health

With the new year, we strategically shifted Merkur zavarovalnica’s communication to the field of health insurance.

Merkur zavarovalnica entered 2024 with a revamped health insurance bundles and assistance services, which, in addition to faster and easier access to comprehensive medical treatment, also introduce various innovations to the Slovenian market.

As these innovations bring faster and more comprehensive treatment, the message is illustrated with symbolic green light – in Merkur zavarovalnica’s recognizable color hue, of course.

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How to Build a Truly “Jaffastic” Profile

Jaffa products are very well known in Slovenia and can be found in almost every household. Just hearing the name Jaffa makes you crave something sweet. So how do you […]

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Kotanyi: Spice up your food, not your language

The challenge Worrying statistics show that 65% of secondary school students experience verbal abuse. Kotanyi, a spice expert, responded to this problematic trend by exploring “verbal spices” and sending a […]

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Precision Resources: integrated approach at BlechExpo fair

Precision Resource is a global provider of design, engineering and manufacturing of highly specialized parts for various industries including automotive, aerospace and healthcare. Securing a spot at the BlechExpo 2023 fair in Stuttgart, they entrusted us with the design of an attractive stand.

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Redefining Love with Baci Digital Campaign

What is love? Besides the titular 90s banger, it’s a feeling everyone defines in their own way. Baci, the household name among messages of love, gave people a chance to […]

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Lidl Slovenia Excites at Career Fair 2023

With the goal of presenting diverse and dynamic career opportunities outside of retail storefronts, Lidl Slovenia collaborated with us in conceptualising their presence at the Ljubljana Career Fair 2023. The […]

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Barcaffè: a truly touching #pinkoctober message

Barcaffè is a traditional supporter of Breast Cancer Awareness Month. This time, we wanted to push the leading coffee brand in Slovenia beyond the usual boundaries on social media. Simply conveying […]

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A New Year’s party countdown, but on magazine pages

The eleventh issue of Super Znamka magazine surprises with an interesting detail: we reversed the page numbers to count down to our ad.

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Crosswalks with a cause

The Mobility Week of September 2023 presented an opportunity that we simply could not pass up. The message that we captured in this year’s visuals for the Migrant Film Festival […]

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