{"id":1666,"date":"2022-07-28T09:47:44","date_gmt":"2022-07-28T09:47:44","guid":{"rendered":"http:\/\/boldgroup.agency\/?post_type=projects&#038;p=1666"},"modified":"2022-07-28T10:25:37","modified_gmt":"2022-07-28T10:25:37","slug":"nagradna-igra-barcaffe-konzum","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/hr\/projekti\/nagradna-igra-barcaffe-konzum\/","title":{"rendered":"Nagradna igra Barcaff\u00e8 &#038; Konzum"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Opis:<\/h4>\n\n\n\n<p>Brend Barcaff\u00e8 je u Hrvatskoj, u sklopu suradnje s doma\u0107om trgovinom mje\u0161ovitom robom Konzum, nagra\u0111ivao kupce prilikom kupnje bilo kojeg Barcaff\u00e8 proizvoda. Kao glavnu nagradu ponudio je novi Renault Captur. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kreativna ideja:<\/h4>\n\n\n\n<p>Za klijenta smo pripremili cjelovit kreativni prijedlog koji je kasnije apliciran na prodajnim mjestima kroz razli\u010dite dimenzije, a u vidu podr\u0161ke stati\u010dnim na\u010dinima ogla\u0161avanja pripremili smo animaciju s obja\u0161njenjem i na\u010dinima sudjelovanja.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Izazov:<\/h4>\n\n\n\n<p>Uz stati\u010dna kreativna rje\u0161enja, na prodajnim je mjestima trebalo predstaviti mehanizme prodaje, nagrade i mogu\u0107nosti sudjelovanja preko animirane reklame te sve skupa smisleno i jasno na zabavan i pamtljiv na\u010din predstaviti publici i kupcima u 12-sekundnoj animaciji.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Izvedba:<\/h4>\n\n\n\n<p>Nakon oblikovanja i tiskanja cjelokupnog POS materijala na prodajnom mjestu, tim je krenuo u oblikovanje reklame prema utvr\u0111enom scenariju i skiciranim kadrovima. Za potpuno ra\u010dunalno generiranu animaciju, kori\u0161tena je kombinacija programa koji su dostupni prema <em>industrijskim standardima*<\/em> u kombinaciji s VO za hrvatski jezik.<\/p>\n\n\n\n<p><br><em>Industrijski standard <\/em>= alati Maxon, alati Adobe Creative Cloud<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753-1024x576.jpg\" alt=\"\" class=\"wp-image-1671\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753-1024x576.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753-300x169.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753-768x432.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753-1536x864.jpg 1536w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/ss1zznvr6r9criz3z20220421115753.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753-1024x576.jpg\" alt=\"\" class=\"wp-image-1670\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753-1024x576.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753-300x169.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753-768x432.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753-1536x864.jpg 1536w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/suxwmznhwr4r27qum20220421115753.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753-1024x576.jpg\" alt=\"\" class=\"wp-image-1675\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753-1024x576.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753-300x169.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753-768x432.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753-1536x864.jpg 1536w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/sc2voxd0riodkujf220220421115753.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube yt-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Zaigrajte Barcaff\u00e8 nagradnu igru i osvojite Renault Captur ili druge vrijedne nagrade!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yF9Wn-fQQ9s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Opis: Brend Barcaff\u00e8 je u Hrvatskoj, u sklopu suradnje s doma\u0107om trgovinom mje\u0161ovitom robom Konzum, nagra\u0111ivao kupce prilikom kupnje bilo kojeg Barcaff\u00e8 proizvoda. Kao glavnu nagradu ponudio je novi Renault [&hellip;]<\/p>\n","protected":false},"featured_media":1668,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nagradna igra Barcaff\u00e8 &amp; Konzum - Bold group HR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/hr\/projekti\/nagradna-igra-barcaffe-konzum\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nagradna igra Barcaff\u00e8 &amp; Konzum - Bold group HR\" \/>\n<meta property=\"og:description\" content=\"Opis: Brend Barcaff\u00e8 je u Hrvatskoj, u sklopu suradnje s doma\u0107om trgovinom mje\u0161ovitom robom Konzum, nagra\u0111ivao kupce prilikom kupnje bilo kojeg Barcaff\u00e8 proizvoda. Kao glavnu nagradu ponudio je novi Renault [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldgroup.agency\/hr\/projekti\/nagradna-igra-barcaffe-konzum\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold group HR\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-28T10:25:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/barcaffe-kv.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boldgroup.agency\/hr\/projekti\/nagradna-igra-barcaffe-konzum\/\",\"url\":\"https:\/\/boldgroup.agency\/hr\/projekti\/nagradna-igra-barcaffe-konzum\/\",\"name\":\"Nagradna igra Barcaff\u00e8 & Konzum - Bold group HR\",\"isPartOf\":{\"@id\":\"https:\/\/boldgroup.agency\/#website\"},\"datePublished\":\"2022-07-28T09:47:44+00:00\",\"dateModified\":\"2022-07-28T10:25:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/boldgroup.agency\/hr\/projekti\/nagradna-igra-barcaffe-konzum\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boldgroup.agency\/hr\/projekti\/nagradna-igra-barcaffe-konzum\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boldgroup.agency\/hr\/projekti\/nagradna-igra-barcaffe-konzum\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Projekti\",\"item\":\"https:\/\/boldgroup.agency\/projects\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nagradna igra Barcaff\u00e8 &#038; Konzum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boldgroup.agency\/#website\",\"url\":\"https:\/\/boldgroup.agency\/\",\"name\":\"Bold group HR\",\"description\":\"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boldgroup.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"hr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nagradna igra Barcaff\u00e8 & Konzum - Bold group HR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boldgroup.agency\/hr\/projekti\/nagradna-igra-barcaffe-konzum\/","og_locale":"hr_HR","og_type":"article","og_title":"Nagradna igra Barcaff\u00e8 & Konzum - Bold group HR","og_description":"Opis: Brend Barcaff\u00e8 je u Hrvatskoj, u sklopu suradnje s doma\u0107om trgovinom mje\u0161ovitom robom Konzum, nagra\u0111ivao kupce prilikom kupnje bilo kojeg Barcaff\u00e8 proizvoda. 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