{"id":1651,"date":"2022-07-21T09:19:50","date_gmt":"2022-07-21T09:19:50","guid":{"rendered":"http:\/\/boldgroup.agency\/?post_type=projects&#038;p=1651"},"modified":"2022-07-21T09:58:37","modified_gmt":"2022-07-21T09:58:37","slug":"mentos-yestofresh","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/hr\/projekti\/mentos-yestofresh\/","title":{"rendered":"Mentos #yestofresh\u00a0"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Klijent <\/h4>\n\n\n\n<p>Legendarni bomboni su, u \u017eelji za o\u010duvanjem svje\u017eine ne samo u ustima i trbu\u0161\u010di\u0107ima vjernih kupaca, nego i na dru\u0161tvenim mre\u017eama, po\u017eeljeli kampanju na platformi. Ova kampanja je poput vihora uzela maha, kako u drugim regijama, tako i kod nas. U nastavku vam predstavljamo zabavnu TikTok kampanju za Mentos bombone. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ciljevi kampanje: <\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>Eksponiranje brenda Mentos<\/li><li>Stvaranje zajednice na dru\u0161tvenoj mre\u017ei TikTok<\/li><li>Pozicioniranje Mentos bombona kao vrhunskog proizvoda za mla\u0111u ciljnu publiku<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kreativna ideja: #yestofresh <\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>Za zaigranu i \u00bbsvje\u017eu\u00ab komunikaciju smo odabrali \u0161aroliku ekipu slovenskih TikTokera.<\/li><li>Samo za potrebe kampanje smo napravili poseban analogni \u00bbstroj\u00ab, koji je slu\u017eio kao generator nasumi\u010dnih izazova.<\/li><li>Potonje je bilo klju\u010dni vezni element, koji je klasi\u010dnu komunikaciju pomaknuo za stepenicu vi\u0161e. Tako je svaki sljede\u0107i TikTok video imao ne\u0161to posve novo, a ujedno je imao zajedni\u010dku misao vodilju. Napravili smo mini Mentos seriju.<\/li><li>Influenceri su se natjecali, a pratitelji su bili aktivni gledatelji, koji su birali i navijali za svoje favorite. Tako\u0111er su sudjelovali i u izvla\u010denju za cjelogodi\u0161nju zalihu ukusnih Mentos bombona.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<h4 class=\"wp-block-heading\">Rezultati: <\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>1. Broj pratitelja\u2013 Cilj: 5.000<\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li><strong>Rezultat: 11.046 (221-% uspje\u0161nost)<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>2. Doseg kampanje \u2013 Cilj: 600.000<\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li><strong>Rezultat: 850.625 (142-% uspje\u0161nost)<\/strong><\/li><li><strong>Prosje\u010dan doseg objave: 60.759<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>3. Broj lajkova \u2013 Cilj: 50.000<\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li><strong>ezultat: 103.572 (203-% uspje\u0161nost)<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>4. Broj komentara \u2013 Cilj: 350<\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li><strong>Rezultat: 1.377 (393-% uspje\u0161nost)<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>5. \u202fBroj dijeljenja \u2013 Cilj: 150<\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li><strong>Rezultat: 158 (105-% uspje\u0161nost) <\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mentos.si\/video\/6965890004300107014\" data-video-id=\"6965890004300107014\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@mentos.si\" href=\"https:\/\/www.tiktok.com\/@mentos.si\" rel=\"noopener\">@mentos.si<\/a> Kdo bo prvi spustil \u017eeton v Mentos TikTok izziv ma\u0161ino? \ud83d\ude01  <a title=\"yestofresh\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/yestofresh\" rel=\"noopener\">#yestofresh<\/a>  <a title=\"mentossi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mentossi\" rel=\"noopener\">#mentosSi<\/a> <a target=\"_blank\" title=\"\u266c body x toxic mashup - jerry\u2019s mashups\" href=\"https:\/\/www.tiktok.com\/music\/body-x-toxic-mashup-6962836543308434181\" rel=\"noopener\">\u266c body x toxic mashup &#8211; jerry\u2019s mashups<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mentos.si\/video\/6966592447287774470\" data-video-id=\"6966592447287774470\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@mentos.si\" href=\"https:\/\/www.tiktok.com\/@mentos.si\" rel=\"noopener\">@mentos.si<\/a> Katera barva ti je najljub\u0161a? \ud83d\ude01 <a title=\"yestofresh\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/yestofresh\" rel=\"noopener\">#yestofresh<\/a> <a title=\"mentossi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mentossi\" rel=\"noopener\">#mentosSi<\/a> <a target=\"_blank\" title=\"\u266c Steven Universe - L.Dre\" href=\"https:\/\/www.tiktok.com\/music\/Steven-Universe-6795585271782967298\" rel=\"noopener\">\u266c Steven Universe &#8211; L.Dre<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mentos.si\/video\/6971084681525726470\" data-video-id=\"6971084681525726470\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@mentos.si\" href=\"https:\/\/www.tiktok.com\/@mentos.si\" rel=\"noopener\">@mentos.si<\/a> Bravo @balantova  \ud83d\ude4c\ud83c\udffd <a title=\"yestofresh\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/yestofresh\" rel=\"noopener\">#yestofresh<\/a> <a title=\"mentossi\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mentossi\" rel=\"noopener\">#mentosSi<\/a> <a target=\"_blank\" title=\"\u266c Dissolve - Absofacto\" href=\"https:\/\/www.tiktok.com\/music\/Dissolve-6704962173619144706\" rel=\"noopener\">\u266c Dissolve &#8211; Absofacto<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Klijent Legendarni bomboni su, u \u017eelji za o\u010duvanjem svje\u017eine ne samo u ustima i trbu\u0161\u010di\u0107ima vjernih kupaca, nego i na dru\u0161tvenim mre\u017eama, po\u017eeljeli kampanju na platformi. Ova kampanja je poput [&hellip;]<\/p>\n","protected":false},"featured_media":1656,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mentos #yestofresh\u00a0 - Bold group HR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/hr\/projekti\/mentos-yestofresh\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mentos #yestofresh\u00a0 - Bold group HR\" \/>\n<meta property=\"og:description\" content=\"Klijent Legendarni bomboni su, u \u017eelji za o\u010duvanjem svje\u017eine ne samo u ustima i trbu\u0161\u010di\u0107ima vjernih kupaca, nego i na dru\u0161tvenim mre\u017eama, po\u017eeljeli kampanju na platformi. 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