{"id":1604,"date":"2022-07-07T12:13:53","date_gmt":"2022-07-07T12:13:53","guid":{"rendered":"http:\/\/boldgroup.agency\/projekti\/green-hero\/"},"modified":"2022-07-07T12:27:42","modified_gmt":"2022-07-07T12:27:42","slug":"green-hero","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/hr\/projekti\/green-hero\/","title":{"rendered":"Green Hero"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Green Hero doga\u0111aji i aktivacije u kojima su ciljevi bili sljede\u0107i:<\/h4>\n\n\n\n<ul class=\"list-items list-items-50\"><li>Podizanje prepoznatljivosti brenda<\/li><li>Akcijski popusti<\/li><li>Aktivacije s hostesama<\/li><li>Pove\u0107anje prodaje<\/li><li>Educiranje zainteresirane ciljne skupine o proizvodu<\/li><li>Nagradne igre<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"685\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/wall_koncept-1024x685.jpg\" alt=\"\" class=\"wp-image-1577\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/wall_koncept-1024x685.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/wall_koncept-300x201.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/wall_koncept-768x514.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/wall_koncept.jpg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Pripremili smo set od 7 promocija te glavni doga\u0111aj u Portoro\u017eu. Promocije su bile osmi\u0161ljene tako da promi\u010du prodaju po cijeloj Sloveniji te su uklju\u010divale najfrekventnije i najposje\u0107enije lokacije. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Uz to, preko digitalnih kanala smo pripremili i kampanju s influencerima, u kojoj smo odabrali njih 17. Njihova zada\u0107a je bila:<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>1. set storyja &#8211; RECHARGE i REBALANCE<\/strong> \u2013 predstavljanje pi\u0107a Green Hero i osobno iskustvo \u2013 junak koji te prati u svakodnevnom \u017eivotu<\/p>\n\n\n\n<p><strong>2. REDISCOVER <\/strong>\u2013 pi\u0107e Green Hero je bilo junak odli\u010dnog dru\u017eenja petkom s prijateljima. To mo\u017ee\u0161 do\u017eivjeti i ti sudjelovanjem u nagradnoj igri Green Hero. Sudionici u storyjima dijele objavu o nagradnoj igri Green Hero, koja se odvija na IG profilu \u2013 time smo radili na pove\u0107anju pratitelja na dru\u0161tvenim mre\u017eama.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Rezultat kampanje: ve\u0107a prepoznatljivost brenda i prodaja, kao i ve\u0107a posje\u0107enost dru\u0161tvenih mre\u017ea Green Hero.\r\n<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-6 is-cropped gallery slick-gallery wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large wp-block-image-active\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"681\" data-id=\"1523\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0771-1024x681.jpg\" alt=\"\" class=\"wp-image-1523\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0771-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0771-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0771-768x511.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0771.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"681\" data-id=\"1526\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0775-1024x681.jpg\" alt=\"\" class=\"wp-image-1526\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0775-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0775-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0775-768x511.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0775.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"798\" data-id=\"1538\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0894.jpg\" alt=\"\" class=\"wp-image-1538\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0894.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0894-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0894-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0894-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"798\" data-id=\"1541\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0979.jpg\" alt=\"\" class=\"wp-image-1541\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0979.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0979-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0979-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0979-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"798\" data-id=\"1547\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0999.jpg\" alt=\"\" class=\"wp-image-1547\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0999.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0999-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0999-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_0999-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"798\" data-id=\"1550\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1230.jpg\" alt=\"\" class=\"wp-image-1550\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1230.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1230-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1230-1024x681.jpg 1024w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1230-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"798\" data-id=\"1559\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1253.jpg\" alt=\"\" class=\"wp-image-1559\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1253.jpg 1200w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/07\/DSC_1253-300x200.jpg 300w, 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