{"id":1490,"date":"2022-06-15T12:13:56","date_gmt":"2022-06-15T12:13:56","guid":{"rendered":"http:\/\/boldgroup.agency\/projekti\/bold-projekt-zito\/"},"modified":"2022-07-07T09:42:32","modified_gmt":"2022-07-07T09:42:32","slug":"bold-projekt-zito","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/hr\/projekti\/bold-projekt-zito\/","title":{"rendered":"Bold projekt \u2013 \u017dito"},"content":{"rendered":"\n<p class=\"text-big\">\u017dito je jedno od najve\u0107ih prehrambenih poduze\u0107a u Sloveniji te pod svojim krovom ima \u010dak 7 brendova \u0161irokog asortimana. Zbog velikog broja brendova i razli\u010ditih proizvoda, na\u0161li smo se pred izazovom, na koji na\u010din sadr\u017eajno osvojiti \u017ditove kanale, kako bismo se pribli\u017eili upravo njihovim ciljnim skupinama.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"647\" height=\"1024\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen-647x1024.jpg\" alt=\"\" class=\"wp-image-1236\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen-647x1024.jpg 647w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen-190x300.jpg 190w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen-768x1215.jpg 768w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen-971x1536.jpg 971w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-screen.jpg 1080w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2rem\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:68%\">\n<h4 class=\"wp-block-heading\">Ciljna publika<\/h4>\n\n\n\n<p>Uspostavili smo jedinstvenu komunikacijsku platformu kako na Facebooku, tako i na Instagramu te na njoj komuniciramo sa svim ciljnim publikama pojedinih brendova. Ona nam slu\u017ei kao kanal za krovnu komunikaciju, pri kojoj istovremeno uskla\u0111ujemo briefove pojedinih brendova. Tako se kod \u017dita prije svega komunicira asortiman kruha, pekarskih proizvoda, bra\u0161na te zamrznutih namirnica i proizvoda pod nazivom Natura.<\/p>\n\n\n\n<p>Kod tekstualnog djela objava polazimo od pitanja koja postavljaju kupci proizvoda \u017dito. Neka od njih su: od kojih sastojaka se kruh sastoji, je li priprema smrznutih proizvoda brza, \u0161to mogu pripremiti s Naturinim proizvodima itd.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Kreativne rje\u0161enja<\/h4>\n\n\n\n<p>Na\u0161i glavni ciljevi u preoblikovanju integrirane komunikacije su izme\u0111u ostalog bili pove\u0107anje svijesti o brendu i njegove prepoznatljivosti te pove\u0107anje pripadnosti brendovima u svim starosnim skupinama. Kao glavne ciljeve smo si na operativnom nivou zadali i stvaranje zajednice, ponudu sadr\u017eaja iza kojih stoji zanimljiva pri\u010da i pove\u0107anje broja pratitelja na dru\u0161tvenim mre\u017eama. <\/p>\n\n\n\n<p>Tako je nastala \u017ditova \u0161pajza. Po\u0161li smo od rije\u010di \u0161pajza, koja je povezana s izrazito pozitivnim konotacijama, naime radi se o prostoru u kojem \u010duvamo namirnice, asocira na hranu pripremljenu i uzgojenu kod ku\u0107e, podsje\u0107a na kvalitetne i prije svega \u00bbdoma\u0107e\u00ab sastojke te nas podsje\u0107a na tradiciju, dom i obitelj. To je prostor u kojem se proizvodi \u017dito ve\u0107 nalaze, a mi smo ga samo prenijeli u virtualni svijet.<\/p>\n\n\n\n<p>\u017ditova \u0161pajza je u o\u017eujku za\u017eivjela i u sklopu kampanje Dro\u017enik udru\u017euje, gdje je naglasak bio na novim proizvodima u obitelji Dro\u017enik. Kampanju smo predstavili preko polica \u017ditove \u0161pajze, gdje smo u za to namijenjen prostor implementirali video objave, nagradne igre, pri \u010demu smo podijelili 20 nagrada i dvije glavne nagrade \u2013 obiteljsku ulaznicu za pustolovni park Geoss, gdje \u0107e se obitelji nakon aktivnoga dana opustiti na pikniku u kro\u0161njama u dru\u0161tvu \u017ditove ko\u0161are.<\/p>\n\n\n\n<p>S uspje\u0161no zavr\u0161enom kampanjom i dalje pratimo viziju \u017dita i zajedni\u010dki zacrtanu strategiju. Uskoro \u0107emo vam u virtualnom svijetu otkriti \u0161to \u0107e vam ponuditi \u017ditova \u0161pajza.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-6 is-cropped gallery slick-gallery wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-block-image-active\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"618\" data-id=\"1213\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-1.jpg\" alt=\"\" class=\"wp-image-1213\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-1.jpg 800w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-1-300x232.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-1-768x593.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"534\" data-id=\"1215\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-2.jpg\" alt=\"\" class=\"wp-image-1215\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-2.jpg 800w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-2-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-2-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"667\" data-id=\"1234\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-5.jpg\" alt=\"\" class=\"wp-image-1234\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-5.jpg 1000w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-5-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-5-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"534\" data-id=\"1221\" src=\"http:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-4.jpg\" alt=\"\" class=\"wp-image-1221\" srcset=\"https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-4.jpg 800w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-4-300x200.jpg 300w, https:\/\/boldgroup.agency\/wp-content\/uploads\/2022\/06\/zito-4-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u017dito je jedno od najve\u0107ih prehrambenih poduze\u0107a u Sloveniji te pod svojim krovom ima \u010dak 7 brendova \u0161irokog asortimana. Zbog velikog broja brendova i razli\u010ditih proizvoda, na\u0161li smo se pred [&hellip;]<\/p>\n","protected":false},"featured_media":1432,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bold projekt \u2013 \u017dito - Bold group HR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/hr\/projekti\/bold-projekt-zito\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bold projekt \u2013 \u017dito - Bold group HR\" \/>\n<meta property=\"og:description\" content=\"\u017dito je jedno od najve\u0107ih prehrambenih poduze\u0107a u Sloveniji te pod svojim krovom ima \u010dak 7 brendova \u0161irokog asortimana. 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