{"id":1489,"date":"2022-06-28T07:11:17","date_gmt":"2022-06-28T07:11:17","guid":{"rendered":"http:\/\/boldgroup.agency\/projekti\/zvezda\/"},"modified":"2022-07-07T09:42:06","modified_gmt":"2022-07-07T09:42:06","slug":"zvezda","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/hr\/projekti\/zvezda\/","title":{"rendered":"Bold projekt – Zvezda"},"content":{"rendered":"\n
Zvezdina pri\u010da se\u017ee sve do 1999. godine, kada se otvorila prva kavana i slasti\u010darna u Wolfovoj ulici u Ljubljani, koja se danas smatra kultnom lokacijom u Ljubljani i za\u010detnicom me\u0111u slasti\u010darnicama te okupljali\u0161tem ljubitelja kave i poslastica. Na kraju 2020. godine, brend se na\u0161ao pred razli\u010ditim prekretnicama, me\u0111u kojima je bila i \u017eelja za digitalizacijom i boljom online prisutno\u0161\u0107u.<\/p>\n\n\n\n
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Ciljevi:<\/h4>\n\n\n\n
Postaviti digitalnu strategiju<\/li>
Stvarati zajednicu na dru\u0161tvenim mre\u017eama<\/li>
Priprema promocijskog video i foto materijala<\/li>
Podizanje ugleda brenda <\/li>
Postavljanje nove web stranice<\/li>
Predstavljanje nove fizi\u010dke lokacije<\/li><\/ul>\n\n\n\n
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Kreativna rje\u0161enja: <\/h4>\n\n\n\n
Profesionalna fotografiranja proizvoda na mjese\u010dnoj bazi, koja su obi\u010dno povezana sa sezonskim promjenama, odnosno mjese\u010dnim posebnostima ponude.<\/li>
Prvi put je ozbiljnije kreirana behind the scenes proizvodnja, odnosno proizvodnja iz Zvezdine radionice.<\/li>
Postavljanje nove web stranice s jednostavnijim i vizualno preglednijim procesom kupnje.<\/li>
Dodan je konfigurator za ostvarivanje personaliziranih kutijica s makronima.<\/li>
Stvaranje zajednice je u potpunosti u domeni content marketinga, koji je \u00bbsamo\u00ab upotrebom vlastite produkcije i tekstova napravio dobre rezultate.<\/li>
Suradnja samo s influencerima koji su lojalni brendu.<\/li>
E-mail marketing.<\/li><\/ul>\n\n\n\n
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Rezultati:<\/h4>\n\n\n\n
Organski rast pratitelja na Instagramu za 10 %.<\/li>
Organski rast pratitelja na Facebooku za 22 %.<\/li>
U prosjeku, mjese\u010dni organski doseg se na obje platforme podigao za 20-25%.<\/li>
Postavljanje nove web stranice je stvorilo novu dimenziju \u201eonline\u201c kupnje, \u010dime je nastao novi segment lojalne publike.<\/li>
Preko web stranice smo ostvarili bazu lojalnih kupaca, kojima se obra\u0107amo e-mail marketingom; njihov open rate je u prosjeku izme\u0111u 40\u201345 %.<\/li><\/ul>\n\n\n\n
Zvezdina pri\u010da se\u017ee sve do 1999. godine, kada se otvorila prva kavana i slasti\u010darna u Wolfovoj ulici u Ljubljani, koja se danas smatra kultnom lokacijom u Ljubljani i za\u010detnicom me\u0111u […]<\/p>\n","protected":false},"featured_media":1440,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"\n
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