How to get the right idea?

@ Lana Črnigoj | 3. 3. 2021

Have you ever stocked something like a sweater and spent a lot of time looking for it? In the end, you gave up and found him in the place where you were looking for him in a few days. Well, finding the right idea is usually just that. Sometimes the right ideas are the ones that stick to us by the way. I believe that everyone has the potential for the right idea, so I have gathered some key steps on how to start the whole search process and how to deal with creative blockage more easily. Ideas are important in everyday life as well as in business, especially in the field of marketing, as it is constantly evolving, requires more and more innovations and is extremely competitive. An important component of  Brainstorming is creativity. Not just creativity as art, but creativity in the full sense, as ingenuity and innovation. If you are motivated and curious, your creativity has no limits.

Where do we start looking for the right idea? Initially. I don’t think there’s a real answer here unfortunately, but you can ask yourself 4 questions to help you get your creative thoughts going. Their answers will help you stay on track, as they define the clear goals you want to achieve.

For whom?

Who are you looking for an idea for? It can be you or your client. Investigate what their brand is all about and draw inspiration from their products or services.

What format?

Who are you looking for an idea for? It can be you or your client. Investigate what their brand is all about and draw inspiration from their products or services.

What?

Who are you looking for an idea for? It can be you or your client. Investigate what their brand is all about and draw inspiration from their products or services.

By when?

The goal of any search for the right ideas is to light as many light bulbs as possible. Yes, light bulbs – the ones invisible above our heads. It often happens, however, that our light bulbs simply burn out. This is called creative blockade, which unfortunately does not escape anyone. Because in today’s world we are expected to be fast, imaginative, productive, and efficient, we need to resort to ways that will effectively remove our creative blockage.

The goal of any search for the right ideas is to light as many light bulbs as possible. Yes, light bulbs – the ones invisible above our heads. It often happens, however, that our light bulbs simply burn out. This is called creative blockade, which unfortunately does not escape anyone. Because in today’s world we are expected to be fast, imaginative, productive, and efficient, we need to resort to ways that will effectively remove our creative blockage.

How to replace a blown bulb? (read: how to remove the creative block)

The purpose of the approaches I will list is to relax and forget about everything for a moment, because we come up with the best ideas when we are unconsciously looking for them.

Music  can relax us, put us to sleep, wake us up or invigorate us. Play your favorite genre of music and take a few minutes to yourself. Music evokes feelings in us, and these guide our thoughts. Write down, photograph  or  record current thoughts, inspirations and fleeting ideas  . Namely, every small idea leads to something bigger. Many of us have been browsing Pinterest for countless hours  , which is not a bad thing at all! In any case, I am of the opinion that literal copying of ideas should be avoided if possible, but we can take something from foreign ideas that suits us and develop it further. If it’s your  routine having morning brainstorming and dealing with creative blockage multiple times may be time to change it up a bit. What do you say to afternoon brainstorming?

Every idea has potential, only some need more refinement.

I think the secret of a good idea is in the details. Start small and gradually upgrade to something superfluous. Americans call this ‘to snowball’, which in translation means the concept of making a snowball, as we start small and constantly increase it. After all, the exercise is the work of a master, which means that the more times you struggle with the process of finding the right idea, the easier it will be for you. Surely you know the saying  “no stupid questions” .  The same principle can be transferred to today’s topic, so  “no bad ideas”.  Every idea has potential, only some need more refinement.

Finding inspiration is often relaxing, sometimes tiring, but still a lot of fun. Some of the mentioned approaches are not only helpful in overcoming creative blockage, but we can also use some of them in everyday life, as they help us cope with stressful situations. At the Beglobal team, we are aware that each individual is an important part of successful and creative ideas. We believe that finding the right idea is much more than just achieving a goal, but the point is to challenge yourself, become more sovereign, and grow along with your ideas. Now headphones in your ears, a pen in your hands and let your creative adventure begin!

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