{"id":3041,"date":"2023-02-22T07:49:40","date_gmt":"2023-02-22T07:49:40","guid":{"rendered":"https:\/\/boldgroup.agency\/dev\/?post_type=projects&#038;p=3041"},"modified":"2023-02-28T15:08:25","modified_gmt":"2023-02-28T15:08:25","slug":"check-yourself-movember-campaign","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/dev\/projects\/check-yourself-movember-campaign\/","title":{"rendered":"Check yourself! &#8211; movember campaign"},"content":{"rendered":"\n<p class=\"text-big\">For their 2022 campaign,<strong> OnkoMan<\/strong>, Slovenian oncological association for men, joined forces with <strong>Merkur<\/strong> insurance as main sponsor.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">TARGET AUDIENCE<\/h3>\n\n\n\n<p>The November campaign wanted to encourage Slovenian men to regularly self-examine to prevent prostate cancer and to encourage friends and relatives to take care of themselves as well. Without shame and without procrastination.<\/p>\n\n\n\n<p>OnkoMan especially wanted to empower men from rural areas, as they are said to have greater reservations.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CREATIVE STRATEGY<\/h3>\n\n\n\n<p>The \u00bbCheck yourself!\u00ab campaign directly calls to men to take care of themselves. We chose the maypole as the key visual moment, as setting it up represents the ultimate symbol of male ambition: they cut down a tree only to to put it back up.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" data-id=\"3049\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2023\/02\/onkoman_dej-se-preglej_billboard-1024x1024.jpg\" alt=\"\" class=\"wp-image-3049\" srcset=\"https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2023\/02\/onkoman_dej-se-preglej_billboard-1024x1024.jpg 1024w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2023\/02\/onkoman_dej-se-preglej_billboard-300x300.jpg 300w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2023\/02\/onkoman_dej-se-preglej_billboard-150x150.jpg 150w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2023\/02\/onkoman_dej-se-preglej_billboard-768x768.jpg 768w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2023\/02\/onkoman_dej-se-preglej_billboard.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"1000\" data-id=\"3052\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2023\/02\/onkoman_dej-se-preglej_instagram_grid-1.jpg\" alt=\"\" class=\"wp-image-3052\" srcset=\"https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2023\/02\/onkoman_dej-se-preglej_instagram_grid-1.jpg 800w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2023\/02\/onkoman_dej-se-preglej_instagram_grid-1-240x300.jpg 240w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2023\/02\/onkoman_dej-se-preglej_instagram_grid-1-768x960.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"512\" data-id=\"3046\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2023\/02\/onkoman_avan2go_dej-se-preglej_nalepke.jpeg\" alt=\"\" class=\"wp-image-3046\" srcset=\"https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2023\/02\/onkoman_avan2go_dej-se-preglej_nalepke.jpeg 768w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2023\/02\/onkoman_avan2go_dej-se-preglej_nalepke-300x200.jpeg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Maypoles are also symbols of birthday celebrations throughout Slovenia. As the old adage goes, you can only have a lot of birthdays if you live longer and healthier (especially after turning 50), so we set up a tall virtual maypole on the campaign website, and placed on it messages about detecting signs of prostate cancer and advice on self-examination.<\/p>\n\n\n\n<p>The maypole also took over OnkoMan&#8217;s Instagram profile, while the campaign message\u00a0 was further upgraded with <a href=\"https:\/\/www.facebook.com\/onkoman.si\/videos\/1327583881330346\">video quotes by inspiring Slovenian (sports)<\/a>. Matja\u017e Kek, Cene Prevc, Tomi \u0160muc, \u017dan Papi\u010d, Benjamin Sav\u0161ek, Elvis D\u017eafi\u0107 and others all encouraged men to \u00bbbe real men \u2013 and check themselves.\u00ab<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group yt-video-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Onkoman- dej se preglej krovni video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/T8uMM-DrbYQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We also equipped avant2go vehicles with custom &#8220;pay attention to warning signs of cancer&#8221; stickers.<\/p>\n\n\n\n<p>For the special one-month campaign wrap-up, a special landmark was erected: a real maypole, set up in BTC City by the volunteers of the Je\u017eica fire brigade.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group yt-video-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Onkoman- Postavljanje mlaja BTC\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/R39Iacdkung?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">RESULTS<\/h3>\n\n\n\n<ul class=\"list-items list-items-100\">\n<li>Over 110,000 impressions of video content on Facebook<\/li>\n\n\n\n<li>At least 85% of users watched the video content to the end, which is well above the average &#8211; a &#8220;solid&#8221; result is 15%.<\/li>\n\n\n\n<li>Free media exposure worth at least \u20ac100,000.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>For their 2022 campaign, OnkoMan, Slovenian oncological association for men, joined forces with Merkur insurance as main sponsor. TARGET AUDIENCE The November campaign wanted to encourage Slovenian men to regularly [&hellip;]<\/p>\n","protected":false},"featured_media":3045,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Check yourself! - movember campaign - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/dev\/projects\/check-yourself-movember-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Check yourself! - movember campaign - Bold group\" \/>\n<meta property=\"og:description\" content=\"For their 2022 campaign, OnkoMan, Slovenian oncological association for men, joined forces with Merkur insurance as main sponsor. 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