{"id":1143,"date":"2022-02-23T12:52:09","date_gmt":"2022-02-23T12:52:09","guid":{"rendered":"https:\/\/boldgroup.agency\/dev\/projekti\/ring-from-goricko-to-piran\/"},"modified":"2022-04-11T07:00:43","modified_gmt":"2022-04-11T07:00:43","slug":"ring-from-goricko-to-piran","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/dev\/projects\/ring-from-goricko-to-piran\/","title":{"rendered":"RING \u2013 From Gori\u010dko to Piran"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Client:<\/h4>\n\n\n\n<p>Ring sport is a brand of a wide selection of sports accessories and a line of electric scooters. The trend of riding i.e. using electric scooters in Slovenia grew exponentially in the fast few years. It was a challenge how to put Ring electric scooters in the limelight with the high number of brands already in the market, especially as Ring was better known to Slovenians as a sports accessories brand. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Campaign objectives: <\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>Promoting the RING brand<\/li><li>\u202fPromoting the advantages of riding electric scooters<\/li><li>\u202fBuilding a community on social networks<\/li><li>\u202fCreating promotional videos and photos<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"list-items wp-block-heading\">Creative idea: From Gori\u010dko to Piran <\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>\u202fWe entrusted the promotion of the Ring brand to famous Slovenian vlogger Bit Sever, a professional cameraman and photographer who loves adrenaline and travelling.<\/li><li>\u202fBit Sever set out on a very special 4-day journey from Gori\u010dko to Piran using a sustainable and unique RING scooter, and presented Slovenia along the way. <\/li><li>\u202fThe whole project was designed as a travel documentary, primarily made for posting on YouTube and IG.<\/li><li>The content created during the project was interactive. Bit created content for his Instagram followers every day. He also used Instagram to update them on his journey. His followers could help shape the events and journey with their interactions.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Results:<\/h4>\n\n\n\n<ul class=\"list-items list-items-100\"><li>Total campaign reach (including Instagram, Tik-Tok and YouTube):<strong>\u202f1,879,108\u202f\u202f<\/strong><\/li><li>Engagement rate:\u202f<strong>19,652<\/strong><\/li><li>During the activation, Ring Sport Slovenia\u2019s Instagram profile acquired around\u202f<strong>1,500<\/strong>\u202fnew followers<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Client: Ring sport is a brand of a wide selection of sports accessories and a line of electric scooters. The trend of riding i.e. using electric scooters in Slovenia grew [&hellip;]<\/p>\n","protected":false},"featured_media":1092,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RING \u2013 From Gori\u010dko to Piran - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/dev\/projects\/ring-from-goricko-to-piran\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RING \u2013 From Gori\u010dko to Piran - Bold group\" \/>\n<meta property=\"og:description\" content=\"Client: Ring sport is a brand of a wide selection of sports accessories and a line of electric scooters. The trend of riding i.e. using electric scooters in Slovenia grew [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boldgroup.agency\/dev\/projects\/ring-from-goricko-to-piran\/\" \/>\n<meta property=\"og:site_name\" content=\"Bold group\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-11T07:00:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/02\/skiro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1069\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boldgroup.agency\/dev\/projects\/ring-from-goricko-to-piran\/\",\"url\":\"https:\/\/boldgroup.agency\/dev\/projects\/ring-from-goricko-to-piran\/\",\"name\":\"RING \u2013 From Gori\u010dko to Piran - Bold group\",\"isPartOf\":{\"@id\":\"https:\/\/boldgroup.agency\/dev\/#website\"},\"datePublished\":\"2022-02-23T12:52:09+00:00\",\"dateModified\":\"2022-04-11T07:00:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/boldgroup.agency\/dev\/projects\/ring-from-goricko-to-piran\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boldgroup.agency\/dev\/projects\/ring-from-goricko-to-piran\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boldgroup.agency\/dev\/projects\/ring-from-goricko-to-piran\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/boldgroup.agency\/dev\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projekti\",\"item\":\"https:\/\/boldgroup.agency\/dev\/projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"RING \u2013 From Gori\u010dko to Piran\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boldgroup.agency\/dev\/#website\",\"url\":\"https:\/\/boldgroup.agency\/dev\/\",\"name\":\"Bold group\",\"description\":\"Skupaj razvijamo drzne ideje, ki oblikujejo nov 360\u00ba svet.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boldgroup.agency\/dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RING \u2013 From Gori\u010dko to Piran - Bold group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boldgroup.agency\/dev\/projects\/ring-from-goricko-to-piran\/","og_locale":"en_US","og_type":"article","og_title":"RING \u2013 From Gori\u010dko to Piran - Bold group","og_description":"Client: Ring sport is a brand of a wide selection of sports accessories and a line of electric scooters. 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