{"id":1110,"date":"2022-03-20T13:14:08","date_gmt":"2022-03-20T13:14:08","guid":{"rendered":"https:\/\/boldgroup.agency\/dev\/projekti\/domacica-challenge\/"},"modified":"2022-04-08T11:31:39","modified_gmt":"2022-04-08T11:31:39","slug":"domacica-challenge","status":"publish","type":"projects","link":"https:\/\/boldgroup.agency\/dev\/projects\/domacica-challenge\/","title":{"rendered":"Doma\u0107ica challenge"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Objectives: <\/h4>\n\n\n\n<p>After the first Doma\u0107ica challenge in 2020, which took place live and produced excellent results, it was a real challenge how to make the competition even bigger and resilient to Covid-19 measures. One of the major objectives of the Doma\u0107ica brand was to reach a younger target audience due to the traditional character of the brand. That is why we moved the whole challenge into the digital environment, and created content attractive to young people. We believe that customers are the best brand ambassadors, so we adjusted the competition mechanics in a way that gave them the opportunity to present Doma\u0107ica at its best with their content. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Results:<\/h4>\n\n\n\n<p>Doma\u0107ica challenge 2021 was a competition in making desserts using Doma\u0107ica cookies. We created a website, which we filled with content on dessert making and Doma\u0107ica branding, and which later hosted the competition. <\/p>\n\n\n\n<p>The contestants had to purchase their favorite Doma\u0107ica cookies at the store and use them in a dessert recipe. They uploaded their recipe and a photo of their dessert on the website, and then had to promote their recipe through digital channels to collect likes. <\/p>\n\n\n\n<p>We expected a lot of contestants, so we made sure the prizes were attractive. To add credibility to the challenge, we connected with the retailer Mercator, where we advertised the challenge, and we divided \u20ac3,250 worth of Mercator gift cards between the winners! Because we wanted to give an equal opportunity to all contestants and to encourage them to also work on the looks of their desserts, we presented a Kitchen Aid planetary mixer for the most creative recipe as selected by a jury. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-6 is-cropped gallery slick-gallery wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-block-image-active\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"933\" data-id=\"789\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/03\/domacica-1.jpg\" alt=\"\" class=\"wp-image-789\" title=\"\" srcset=\"https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2022\/03\/domacica-1.jpg 700w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2022\/03\/domacica-1-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"933\" data-id=\"790\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/03\/domacica-2.jpg\" alt=\"\" class=\"wp-image-790\" srcset=\"https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2022\/03\/domacica-2.jpg 700w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2022\/03\/domacica-2-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"933\" data-id=\"791\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/03\/domacica-3.jpg\" alt=\"\" class=\"wp-image-791\" srcset=\"https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2022\/03\/domacica-3.jpg 700w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2022\/03\/domacica-3-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"933\" data-id=\"792\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/03\/domacica-4.jpg\" alt=\"\" class=\"wp-image-792\" srcset=\"https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2022\/03\/domacica-4.jpg 700w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2022\/03\/domacica-4-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"933\" data-id=\"793\" src=\"https:\/\/boldgroup.agency\/dev\/dev\/wp-content\/uploads\/2022\/03\/domacica-5.jpg\" alt=\"\" class=\"wp-image-793\" srcset=\"https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2022\/03\/domacica-5.jpg 700w, https:\/\/boldgroup.agency\/dev\/wp-content\/uploads\/2022\/03\/domacica-5-225x300.jpg 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Creative idea: <\/h4>\n\n\n\n<p>Soon after the launch the challenge became viral, exceeding all our expectations. During the voting stage, contestants\u2019 supporters flooded social networks with recipes for desserts made with Doma\u0107ica cookies. <\/p>\n\n\n\n<ul class=\"list-items list-items-100\"><li>176 contestants with as many recipes <\/li><li>Total reach of the challenge (online advertising budget = \u20ac500): 2,172,144 <\/li><li>Website traffic (1 month) \u2013 120,000 visits and 60,000 unique visitors <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Objectives: After the first Doma\u0107ica challenge in 2020, which took place live and produced excellent results, it was a real challenge how to make the competition even bigger and resilient [&hellip;]<\/p>\n","protected":false},"featured_media":1061,"template":"","meta":{"ngg_post_thumbnail":0},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doma\u0107ica challenge - Bold group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldgroup.agency\/dev\/projects\/domacica-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doma\u0107ica challenge - 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